A Year of Success: Improved and Enhanced RSA SecurWorld(TM) Program Enables More Partners to Meet Rapidly-Growing Market Opport
May 17 2006 - 9:30AM
PR Newswire (US)
RSA Security's largest-ever investment in the channel pays off with
hundreds of new partners, record training success BEDFORD, Mass.,
May 17 /PRNewswire-FirstCall/ -- One year after re-launching its
RSA SecurWorld(TM) Channel Program, RSA Security (NASDAQ:RSAS)
today announced that more than 1,200 channel partners around the
world have signed-up in the last 12 months, and that its partners
are better-trained, better-motivated and better-equipped than ever
before to meet the growing market demand for identity protection
and enablement solutions. In addition, RSA Security revealed that
its move to invest in building channel partners' expertise has
resulted in the completion of an unprecedented number of sales and
technical training courses -- more than 14,000 globally -- by RSA
SecurWorld partners since the program re-launch. This compares with
a total of 750 course-completions in the same period leading up to
last May. As part of the program's improvements, the Company
transferred its online sales curriculum onto the RSA SecurWorld
Partner Portal, both to improve access to -- and the usability of
-- the training tools. "12 months ago we made a commitment to our
Channel partners: that, with their valued input, we would deliver a
leading-edge program containing significant new benefits and
considerably greater revenue and profit opportunities for partners
that invest in RSA Security's products and programs," comments
Michael Ross, area vice president for North American Channels at
RSA Security. "This ongoing initiative has been an unqualified
success. We are proud to be working with an expanded network that
is truly empowered and motivated to realize the full potential of
the growing worldwide market for our solutions." One of the major
successes of the program is the Deal Registration initiative,
allowing channel partners to register certain potential
opportunities as soon as they are identified -- thus increasing the
likelihood of being rewarded for closing the deal. More than 3,500
deals have been registered by RSA SecurWorld partners to date. "RSA
Security has taken serious steps to add more value to its partner
relationships and its channel team is more involved with our
organization than ever before," said Allan Cowen, Principal of
Datamex Technologies Inc. "Coupled with the new benefits of the RSA
SecurWorld program, this has served to fortify our partnership and
helped us develop a more strategic relationship with RSA Security.
With new token form-factors, enterprise single sign-on and an
engineering agenda which will introduce additional product
offerings, we expect our accelerated revenue growth to continue."
Demonstrating both the success of the program and the viability of
the market, more than 85% of RSA Security's existing partners opted
to rejoin the RSA SecurWorld program following the re-launch, and
hundreds of new partners have been added over the last year. The
Company plans to build on its success to date and continue to
recruit RSA SecurWorld partners in every region, offering them the
potential for increased new business as well as up-sell and
cross-sell opportunities through the delivery of a range of RSA
SecurID(R) two-factor authentication solutions, the RSA SecurID(R)
for Microsoft(R) Windows(R) secure enterprise access solution and
the RSA(R) Sign-On Manager enterprise single sign-on offering. "We
have partnered with RSA Security since 1987 and have never seen as
much effort and commitment invested in the RSA SecurWorld program
-- and in developing us as a reseller -- as there has been over the
past year," said George Demou, owner of Data Accessories, Inc. "The
additional margins that we were able to achieve, coupled with a
proactive and collaborative approach in marketing events, is
helping us appreciably to grow our security practice." Benefits and
enhancements The RSA SecurWorld program is designed to offer higher
financial rewards to channel partners that commit resources to
selling RSA Security solutions. Greater rebates are available to
RSA SecurWorld partners who maintain certification and
authorization, sell new products and acquire new customers. The
company recently announced enhancements to the program that aim to
reward the efforts of individual partner sales executives, as well
as increasing rebate provisions and improving the deal registration
program. These include: * RSA SecurWorld Rewards Program: an
incentive that will offer cash payments onto a Visa debit card
available to spend wherever the cards are accepted. The card will
be used to encourage partners to sell new licenses for RSA Security
products * Solutions Partner Instant Rebate: An upfront 5 percent
instant rebate available to Solutions Partners in recognition of
their commitment to technical training and certification * Deal
Registration enhancements: designed to provide greater rewards for
partners generating new business and those selling a broader range
of RSA Security identity and access management products into
existing and new customer accounts * Solutions Partner Business
Planning Tool: a means of facilitating the development of mutual
business through sales and marketing engagement "The revamped RSA
SecurWorld program has been great for our business: the rebate
provision alone has provided us with significantly increased
margins," comments Todd Gabel, VP of Sales & Marketing at
Nexum, Inc. "In addition, the dedication of RSA Security's
field-based channel managers has served to greatly increase our
overall sales of RSA Security solutions. Both the investment in the
program over the past year and the company's loyalty to its channel
partners have been second to none." RSA Security plans to expand
its online sales training in the coming months, and to grow the
program by including new partner categories designed to offer
tailored benefits and support to certain distributors, managed
security service providers, direct-marketing resellers and systems
integrators. "Our channel partners represent a vital strategic
constituent of RSA Security's business, and our intention was to
design a program that encouraged and rewarded channel partners who
make the greatest contributions to driving our business forward,"
continued Mr. Ross. "As we look ahead to the next 12 months, we
will continue to develop the program in consultation with our
partners to help ensure that it reflects our mutual needs and
business goals." Full details of the RSA SecurWorld Program's
benefits can be found at http://www.rsasecurity.com/reseller, or
through the RSA SecurWorld Partner Portal for existing partners at
https://www.rsasecurworld.com/ About RSA Security Inc. RSA Security
Inc. is the expert in protecting online identities and digital
assets. The inventor of core security technologies for the
Internet, the company leads the way in strong authentication and
encryption, bringing trust to millions of user identities and the
transactions that they perform. RSA Security's portfolio of
award-winning identity and access management solutions helps
businesses to establish who's who online -- and what they can do.
With a strong reputation built on a 20-year history of ingenuity,
leadership and proven technologies, we serve more than 20,000
customers around the globe and interoperate with over 1,000
technology and integration partners. For more information, please
visit http://www.rsasecurity.com/. RSA, SecurWorld and SecurID are
either registered trademarks or trademarks of RSA Security Inc. in
the United States and/or other countries. Microsoft and Windows are
either registered trademarks or trademarks of Microsoft Corporation
in the United States and/or other countries. All other products and
services mentioned are trademarks of their respective companies.
For more information: Julie Kehoe Matt Buckley OutCast
Communications RSA Security Inc. (646) 442-3370 (781) 515-6212
DATASOURCE: RSA Security Inc. CONTACT: Julie Kehoe of OutCast
Communications for RSA Security Inc., +1-646-442-3370, ; or Matt
Buckley of RSA Security Inc., +1-781-515-6212, Web site:
http://www.rsasecurity.com/ https://www.rsasecurworld.com/
Copyright
Rsa Security (NASDAQ:RSAS)
Historical Stock Chart
From Sep 2024 to Oct 2024
Rsa Security (NASDAQ:RSAS)
Historical Stock Chart
From Oct 2023 to Oct 2024