Rackspace Data Freedom Eliminates Cloud Lock-in and Runaway Transit Costs
September 16 2021 - 11:05AM
Rackspace Technology®(NASDAQ: RXT), a leading end-to-end multicloud
technology solutions company, today announced the launch of
Rackspace Data Freedom, a new platform that allows customers to
disaggregate storage from public cloud compute, freeing an
organization’s data from being subject to often unpredictable and
overwhelming public cloud data egress charges.
“Data egress charges are an issue that organizations have been
grappling with for years, but until now no provider has offered an
intuitive solution for managing these costs or a footprint that
comes close to the magnitude of ours,” said Michael Levy, director
of product from Rackspace Technology. “Using the connectivity and
data center ecosystem we have cultivated; we are helping our
clients more effectively manage their public cloud transit costs
and guaranteeing multicloud data accessibility.”
According to a recent survey conducted by IDC of more than a
thousand U.S. technology executives, titled Future-Proofing
Storage, 99% of respondents said they incur planned or unplanned
egress fees at least on an annual basis.* Rackspace Data Freedom
offers the ability to retain sovereignty of data and the
flexibility of a multicloud approach. All applications and native
toolsets, regardless of the cloud in which they reside, call back
to the same data repository, eliminating the need for costly
replications. Any data that must make its way to a public cloud
sees discounted egress rates when subsequently transferred to any
other cloud, mitigating costly transit fees plaguing the majority
of public cloud users.
Key benefits of Rackspace Data Freedom include:
Cost management: Rackspace Data Freedom users
can avoid large-scale data migrations to the public cloud and
achieve transit cost savings of as much as 83% by utilizing the
Rackspace Technology private network as opposed to the public
internet.
Unshackling information: Leveraging
RackConnect® Global, users can maintain multiple private,
low-latency virtual connections over one resilient physical
connection from the disaggregated storage environment, so
application and toolsets across multiple public cloud vendors and
zones operate as a seamless whole.
Customized storage solutions: Customers can
count on industry proven storage hardware from leaders such as Dell
Technologies and NetApp. From basic hybrid models to high
performance all-flash platforms, protocol types and even advanced
features or expansion shelves, Rackspace Technology builds the best
solutions in accordance with customer’s specific requirements.
“In a multi-cloud world, storing data in a single cloud platform
can pose challenges and increase costs for customers when they need
to access their data,” said Bill McCarthy, vice president, Global
Alliances, Americas at Dell Technologies. “The Rackspace Data
Freedom platform with Dell Technologies file and object storage
provides customers a cloud adjacent storage solution with low
latency connectivity to leading hyperscalers. This solution offers
customers another option to share their data to the cloud of their
choice, help eliminate lock-in, and reduce data movement fees.”
“Enterprises are increasingly adopting a hybrid cloud strategy
to drive digital transformation; it’s all about ensuring the right
data gets to the right people – wherever and whenever they need it
– to compete and thrive in today’s global digital economy,” said
Praveena Vajja, vice president of ONTAP Product Management at
NetApp. “As the only provider of hybrid solutions that offers
native integration with the world’s leading public clouds, NetApp
is delivering a new level of freedom and control to move and manage
workloads easily and securely across on-prem, hybrid, and
multi-cloud environments. And with more financial flexibility,
customers can now take advantage of Rackspace Data Freedom to avoid
paying massive fees just to access their critical resources in the
cloud.”
“Being able to pull your data out of the cloud to leverage
multiple applications and tools set across different cloud
environments without having to worry about cost overruns is key to
making a multicloud strategy work,” said Misha Cetrone, vice
president of strategic partnerships from Megaport. “Having helped
build Rackspace’s private network backbone over the years we
applaud their ability to ensure that customers’ data never has to
touch the insecure, congested public Internet by interconnecting
cloud providers in the core with endpoints at the edge all across
the globe.”
Rackspace Data Freedom is available globally in all Rackspace
Technology data centers and colocation facilities and connects to
most cloud environments including all VMware Cloud environments,
AWS, Microsoft Azure, Google Cloud and more.
About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud
technology services company. We can design, build and operate our
customers’ cloud environments across all major technology
platforms, irrespective of technology stack or deployment model. We
partner with our customers at every stage of their cloud journey,
enabling them to modernize applications, build new products and
adopt innovative technologies.
*Source: IDC Whitepaper, sponsored by Seagate Technology,
"Future Proofing Storage," #US47565321, March 2021
Contact: Natalie Silva
publicrelations@rackspace.com
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