SOUTHLAKE, Texas, Feb. 24, 2015 /PRNewswire/
-- Sabre Corporation (NASDAQ: SABR), a leading technology
provider to the global travel and tourism industry, today announced
the launch of three new, powerful data-driven, personalization
solutions, further solidifying the company's role as a leader in
shaping the future of the airline industry.
The three new solutions, Sabre's Customer Data Hub and Customer
Experience Manager, and industry first, Dynamic Retailer, source
insights on customers from multiple touch points and then use that
data to create personalized, meaningful engagements with travelers.
Dynamic Retailer promotes ancillary growth by dynamically
creating flight and ancillary offers using personalized customer
insights to generate incremental revenue.
Dynamic Retailer enables an airline to identify and offer the
most relevant services and product bundles to travelers.
Virgin America, ranked the Top Domestic Airline seven years in a
row by readers of Travel + Leisure magazine, is the first
carrier to deploy Sabre's Customer Data Hub, Customer Experience
Manager and Dynamic Retailer in combination.
"We wanted technology that would help us better understand our
guests' needs, focus on their individual priorities, and create an
experience they can't get with any other airline," said
David Cush, president and chief
executive officer of Virgin America. "These new solutions give us
invaluable insights into our guests to create tailored experiences
that drive loyalty, and support our mission to make flying good
again."
In a Sabre survey of airline executives, nearly all – 97 percent
– indicated they would be making investments in technology to
improve the customer experience. IBM did a study modeling the
top-20 airlines' investments in multi-channel sales and services.
The study predicted that a large carrier investing
$34 million in a customer experience
project would recoup that investment in just 16 months. After five
years, the total benefit is an estimated $582 million.
These solutions are designed to bridge the gap between passenger
perceptions of an airline's customer service delivery and the
efforts of that airline to create a differentiated customer
experience. That divide was highlighted in a survey commissioned by
Sabre in which 81 percent of airline executives said they believe
airline customer experience has improved, while 66 percent of
travelers said they believe airline experience has been unchanged
or gotten worse.
"Airline customers today expect more and more from carriers, and
Sabre has identified ways airlines can improve the customer
experience using established technologies that are already working
in other service industries," said Hugh
Jones, president of Sabre Airline Solutions. "Sabre's
data-driven personalization vision further enhances reservations
and airline retailing systems, giving airlines the ability to
understand their customers at an individual level and deliver
personalized products and services that customers most value."
Sabre's personalization solutions allow airlines to identify
their highest-value customers, and target those travelers with
offers based on their past travel habits.
"Our new customer experience solutions are designed to optimize
incremental revenue, reduce acquisition and service costs through
long-term customer loyalty, automate a consistent customer
experience, and differentiate an airline's brand from the many
options from which travelers can choose," said Jones. "Using Sabre
technology, an airline can create that truly personalized, dynamic
customer experience, without the customer even asking."
ABOUT SABRE CORPORATION
Sabre Corporation is a leading technology provider to the global
travel and tourism industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $110 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
operates offices in approximately 60 countries around the
world.
About Virgin America: Known for its mood-lit
cabins, three beautifully designed classes of service and
innovative fleetwide amenities — like touch-screen personal
entertainment, WiFi and power outlets at every seat, Virgin America
has built a loyal following of flyers and earned a host of awards
since launching in 2007 — including being named both the "Best U.S.
Airline" in Condé Nast Traveler's Readers' Choice
Awards and "Best Domestic Airline" in Travel +
Leisure's World's Best Awards for the past seven
consecutive years. For more:www.virginamerica.com
Media Contacts:
Nancy St. Pierre
Sabre
+1 682-605-3864
Nancy.st.pierre@sabre.com
Jennifer Thomas
Virgin America
650-274-7329 or
jennifer.thomas@virginamerica.com
Photo -
http://photos.prnewswire.com/prnh/20150223/177273-INFO
Logo - http://photos.prnewswire.com/prnh/20131216/DA33636LOGO-b
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sabre-launches-three-new-data-driven-personalization-solutions-including-dynamic-travel-offers-to-revitalize-airline-operations-300040047.html
SOURCE Sabre Holdings