- Data-driven technology will help Russian airline
increase revenue from ancillary sales
SOUTHLAKE, Texas and
MOSCOW, May
7, 2015 /PRNewswire/ -- Aeroflot (Moscow Exchange:
AFLT), the largest airline in Eastern
Europe, has signed a new agreement with global technology
provider, Sabre Corporation (NASDAQ: SABR), to implement
Sabre's industry-leading Intelligence Exchange solution.
Through Intelligence Exchange, Sabre has addressed one of
the airline industry's biggest challenges – how to gather, analyze
and take action on disparate data from across an airline's
operations. Solving this challenge drives immediate results
by enabling the airline to generate incremental revenue, reduce
costs and deliver a truly personalised experience to air
travellers.
Aeroflot, which was recently named Russia's most innovative transport company by
the country's Time of Innovation awards, will pioneer Sabre's
solution to help differentiate itself from its competitors and
create additional revenue streams.
Kirill Bogdanov, Aeroflot Deputy
Director General for IT, said: "We chose to expand our already
successful relationship with Sabre because it offers the most
advanced technology on the market, which will help us better
understand our passengers in this data-rich era. We are
widely known in Russia for our
innovation, and have ambitions to become one of the world's largest
carriers; working with Sabre puts us in the best position to
achieve our goals by remaining ahead of our competition and leading
the market through the use of technology that creates new,
unrivalled experiences for our passengers."
Dana Jones, Senior Vice President
& Chief Marketing Officer, Sabre Airline
Solutions, said: "Passengers create huge data footprints
when they travel, yet most airlines lack the infrastructure to
harness this information, leaving almost 90% of traveller data
unstructured. By leveraging Intelligence Exchange to
offer the right product to the right customer at the right time,
Aeroflot can expect to receive incremental revenue. We are
proud to be partnering with Aeroflot to deliver innovative
technology that helps meet its most critical business challenges –
increasing profitability, managing costs and creating more
personalized experiences for passengers."
Aeroflot joins a growing group of forward-thinking airlines that
are using this flexible platform to leverage real-time data,
analytics and configurable rules engine to re-think business
intelligence and how they deliver better business results – faster
and more efficiently.
Sabre's technology is favoured by more than 225 airlines
worldwide including most of the world's largest carriers. Its
flexible and scalable software allows airlines to operate how they
want to, and adapt their business to changing needs and
requirements. It optimises day-to-day airline operations and
ultimately helps airlines solve their biggest challenges – to
increase revenues, reduce costs and deliver better travel
experiences.
About Sabre Corporation
Sabre® Corporation
is a leading technology provider to the global travel and tourism
industry. Sabre's software, data, mobile and distribution solutions
are used by hundreds of airlines and thousands of hotel properties
to manage critical operations, including passenger and guest
reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than $110
billion of estimated travel spend annually by connecting
travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre operates offices
in approximately 60 countries around the world.
About Aeroflot
Aeroflot is Russia's flagship
carrier and one of the largest airline groups in Europe.
In 2014 Aeroflot carried 23.6 million passengers (34.7 million
passengers as Aeroflot Group including subsidiaries)
a record for any Russian airline. A proud member
of the SkyTeam global airline alliance. Aeroflot and its
partners serve 1,052 destinations in 177 countries worldwide.
Aeroflot operates the youngest fleet in the world among major
airlines, numbering 156 Airbus, Boeing and Sukhoi airliners.
Aeroflot is among the global leaders in aviation safety.
The Company's European Community Safety Assessment of Foreign
Aircraft (SAFA) Index, which is the main globally recognized
safety parameter, is comparable to global peers. The
first Russian carrier to enter the IATA Operational Safety
Audit (IOSA) register, renewing its registration for the fifth time
in 2013. Aeroflot has successfully passed the IATA Safety
Audit for Ground Operations (ISAGO) and is fully ISO
9001:2008, ISO 14001:2004 compliant. In 2014 Aeroflot was
named by SKYTRAX as the Best Airline in Eastern
Europe for the third time. Find more at www.aeroflot.com.
Media contact:
Jess
Matthias, Airline Solutions Communications Manager EMEA
Jess.matthias@sabre.com
+44 (0) 20 8538 8617
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