SOUTHLAKE, Texas, Oct. 19, 2015 /PRNewswire/ -- Fontainebleau
Miami Beach has selected Sabre Corporation (NASDAQ: SABR), the
leading technology provider to the global travel industry, to
deliver state-of-the-art digital marketing solutions for the iconic
Miami Beach luxury hotel,
including a newly redesigned website (www.fontainebleau.com). By
powering Fontainebleau's online channel, Sabre's award-winning
brand and user experience solutions are reinventing and
invigorating the hotel's direct distribution strategy.
Known for its modern luxury, fine dining and world-class
amenities, Fontainebleau Miami Beach partnered with Sabre's team of
digital marketing experts to create a cutting-edge online
experience that delivers innovation, quality and service to their
sophisticated, high-valued customers. Available across devices,
their new website is powered by a data-driven, intelligent booking
engine that allows the hotel to customize offers based on user
behavior, location and stay dates. The website will increase
conversions rates including for hotel booking, restaurant
reservations and spa appointments, through targeted content and
merchandising opportunities for the hotel guest.
"Fontainebleau is pleased to unveil a new way to engage with
today's always-connected traveler, linking visitors to the iconic
hotel as they navigate custom curated content to personalize their
booking experience," said Philip
Goldfarb, president and chief operating officer of
Fontainebleau Miami Beach. "We chose Sabre as a partner on this
project for their ability to seamlessly integrate a custom booking
experience throughout the overall site, and we expect to drive
significant increases in both conversion and ancillary
revenue."
While leveraging the SynXis Enterprise Platform, Fontainebleau
has adopted Sabre's in-context suite of services that entice
website users to make a hotel reservation at the point when they
are inspired to do so. By integrating intelligent booking
capabilities throughout the site, Sabre has connected the point of
sale with the hotel's most compelling selling features with the
goal of increasing conversion and generating incremental
revenue.
"Sabre brings unmatched digital marketing capabilities for
hotels, and we are honored to create a world-class digital presence
for the renowned Fontainebleau," said Alex
Alt, president of Sabre Hospitality Solutions. "Hoteliers
today – especially those like Fontainebleau with so many
outstanding amenities on property – must embrace advanced digital
strategies to maximize the value and revenue from all their
assets."
In addition to the design and development of the new website,
Fontainebleau has been working with Sabre Hospitality Solutions
across multiple digital marketing channels including online media
and search engine optimization.
Sabre Hospitality Solutions provides integrated and
highly-sophisticated digital marketing services that deliver
results to hotels around the world that are designed to maximize a
hotels' return on investment and increase conversion rates.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $110 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Fontainebleau Miami Beach
A spectacular blend of Golden Era glamour and modern luxury,
Fontainebleau Miami Beach merges striking design, contemporary art,
music, fashion and history into a vibrant guest experience. A
revered landmark and symbol of style and sophistication since its
opening in 1954, Fontainebleau Miami Beach boasts 1,504 guestrooms
and suites appointed with lavish amenities and iMacs; the
world-renowned LIV™ Nightclub, 12 restaurants and lounges including
two restaurants from Chef Michael
Mina – StripSteak and Michael
Mina 74; two AAA Four Diamond signature restaurants,
Scarpetta and Hakkasan; the 40,000-square-foot Lapis spa with
mineral-rich water therapies and invigorating treatments; a
dramatic oceanfront pool-scape offering lush cabanas; and is home
to BleauLive, the innovative concert series that combines intimate
performances with memorable weekend escapes.
For general information or accommodations at Fontainebleau Miami
Beach, visit www.fontainebleau.com or call 1.877.512.8002.
Media Contacts:
Heidi
Castle
Sabre Corporation
682-605-4290
heidi.castle@sabre.com
Ana Lanzas
Fontainebleau Miami Beach
305.695.4886
alanzas@fontainebleau.com
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SOURCE Sabre Corporation