LOME, Togo and SOUTHLAKE, Texas, Aug 5, 2020
/PRNewswire/ -- West-African airline, ASKY, has signed a
multi-year agreement with Sabre Corporation (NASDAQ: SABR),
enabling the carrier to move forward with innovative,
next-generation technologies that will facilitate further
expansion. The agreement will allow ASKY to leverage
the global travel technology leader's passenger service system
and its recently-launched Sabre Commercial Platform – the
industry's only intelligent retailing platform.
Under the new agreement, ASKY will expand its shopping and
payment capabilities, improve airport operations and offer a
superior experience to travellers. The carrier will also make
use of Sabre's Revenue Optimiser, a real-time revenue management
solution.
"Despite the ongoing challenges for global aviation, ASKY aims
for continued growth, so investment in robust, innovative and
future-focused technology is now even more crucial," says ASKY CEO,
Ahadu Simachew. "Our strategy
centers around improving the travel experience for our passengers,
and our partnership with Sabre will help us support this. As
a robust regional carrier, we have a real opportunity to lead the
recovery of African aviation post-Covid-19; having the right
technology in place will help us craft a differentiated experience
for our travelers, while optimizing our opportunities to grow
revenue."
ASKY Airlines, headquartered in Lomé, Togo, commenced operation in 2010 and is one
of the fastest-growing airlines on the continent – currently
covering 22 destinations in 20 countries across West and
Central Africa. A strategic
partner of Ethiopian Airlines, ASKY was created by regional
institutions, including the ECOWAS Bank for Investment and
Development (EBID), West African Development Bank (BOAD) and
ECOBANK Group.
"Over the past ten years, ASKY has contributed to the growth and
expansion of air transport in Africa, thereby promoting regional integration
and enabling economic growth," said Roshan
Mendis, Chief Commercial Officer, Sabre Travel Solutions.
"Now, it has a similarly significant opportunity to contribute to
the recovery of the African aviation industry from Covid-19.
While the recovery of international travel to the continent is
likely to be slow, regionally-focused airlines like ASKY are
ideally positioned to tap into the future expected growth in
domestic and regional travel.
"Technology has a key role to play in shaping the post-Covid-19
travel experience. More than ever, airlines will need
flexible and intelligent systems that can help them make real-time
decisions in response to numerous external factors – while also
continuing to develop the passenger experience. Sabre's
intelligent technology will help ASKY deliver on its
customer-focused strategy and position it for growth in this new
world of travel."
About Sabre Corporation
Sabre Corporation is a
leading software and technology company that powers the global
travel industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalised traveller experiences. Through its leading
travel marketplace, Sabre connects travel suppliers with buyers
from around the globe. Sabre's technology platform manages more
than $260B worth of global travel
spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers
in more than 160 countries around the world. For more
information visit www.sabre.com.
About ASKY
ASKY, The Pan-African airline was created
by regional institutions such as; ECOWAS Bank for Investment and
Development (EBID), West African Development Bank (BOAD) and the
ECOBANK Group. ASKY is a commercial company under private law and
managed by experienced professionals within Africa, with Ethiopian airline as its
strategic partner. ASKY currently operates a fleet of 8 New
Generation aircrafts, one (1) Boeing 737 – 800, five (5) Boeing
737-700 and two (2) Dash Q-400, with service to twenty-three (23)
cities in nineteen (19) countries within Africa. ASKY's focus is to develop
intra-Africa routes network in
order to facilitate regional integration, economic and tourism
development.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
Heidi.castle@sabre.com
sabrenews@sabre.com
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SOURCE Sabre Corporation