SOUTHLAKE, Texas, Nov. 4, 2020 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology company that powers the global travel industry,
announced today it will be launching the Company's first product
powered by its proprietary Sabre Travel AI ™ technology. Working
with Google, the Company is developing technology that will
accelerate the delivery of a smart, scalable retail engine that is
powered by state-of-the-art AI technology and advanced
machine-learning (ML) capabilities, the first of its kind in
travel. The Company plans to officially launch the first iteration
of its Sabre Smart Retail Engine ™ early next year, continuing to
innovate in omni-channel retailing to enable capabilities across
airline business models, passenger service systems (PSS) and global
distribution systems (GDS).
"We are excited to bring this intelligent retail engine to
market as part of our offer management strategy, marking another
step towards achieving our 2025 vision of delivering truly
personalized travel," said Wade
Jones, chief product officer for Sabre. "Our proprietary
technology infuses the power of Sabre Travel AI to deliver, not
next-, but a third-generation of technology to the travel
marketplace. By bringing together some of the brightest minds from
Google and Sabre, we are accelerating the delivery of this smart
and scalable retailing engine that we believe will enable customers
to deliver personalized offers to their customers, better serving
the needs of today's traveler, while unlocking more value per
passenger boarded."
These advancements propel the Company's offer management
strategy forward, enabling it to achieve one of its strategic
initiatives announced at the beginning of this year.
Smart Retailing: Powered by machine learning; Informed by
marketplace insights
The first of its kind, the Sabre Smart Retail Engine ™ is a new
innovation that integrates Sabre's dynamic offer management and
customer segmentation capabilities with Google's proven and
powerful merchandising solution to use real-time shopping data,
available content and AI/ML-based decision support models to
test-and-learn and generate the most optimal offers available.
These personalized offer bundles are dynamically priced using
customer segmentation techniques, can include ancillaries such as
seats and baggage and eventually will include third-party content,
such as rental cars and hotel stays. This advances the Company's
vision to build and connect the right offer to the right traveler
at the right time – increasing traveler satisfaction and providing
airlines the opportunity to drive optimized and incremental
revenue. For more information on this new product offering visit
www.sabre.com/smartretailengine.
This is a significant addition to Sabre's suite of offer
management products that will include decision science-based
pricing and revenue management tools integrated with cloud-based
availability and shopping that support an omni-channel approach,
including NDC distribution.
Key components of Sabre's suite of offer management products
will utilize:
- Science-based decision support: market-adaptive pricing powered
by real-time insights from the traveler and the marketplace
- Proven cloud-based availability: single-product catalog for
inventory, ancillaries and third-party content unlocking more
value
- Next-generation shopping engine: live shopping engine that
generates highly relevant personalized responses
- ML-powered retail engine: merchandising powered by machine
learning, fostering experimentation in a test and learn environment
to better inform and generate truly personalized offers
- Omni-channel opportunity: advancements in offer management will
enable distribution across both indirect and direct channels.
Sabre Travel AI ™: An Industry-First in Travel
Technology
Announced last month, Sabre Travel AI ™ is infused with Google's
state-of-the-art AI technology and advanced machine-learning
capabilities that will help customers deliver highly relevant and
personalized content more quickly, to better meet the demands of
today's traveler and create expanded revenue and margin growth
opportunities. Specifically, Sabre Travel AI capitalizes on Google
Cloud AI solutions and automated machine learning tools that sense,
analyze and predict consumer behaviors – using real-time shopping
and sophisticated travel-specific business insights.
This game-changing innovation is designed to enable airlines,
agencies, corporations, hoteliers and other travel partners to take
their retailing and digital customer experience strategies to the
next level. By delivering the right offer, at the right time across
all relevant channels, they will be positioned to deliver tailored
personalization to travelers that should fortify traveler loyalty
and drive higher conversion rates.
Building the Future of Travel: Together, Sabre and
Google Cloud Accelerate Innovation.
The innovation of Sabre Smart Retail Engine was accelerated
through Sabre's strategic relationship with Google and specifically
part of the two companies' Innovation Framework – bringing the
companies together to imagine, develop and deploy future
capabilities that will advance the travel ecosystem.
"We are pleased to be working side-by-side with Sabre to bring
innovative, industry-first technologies to the travel space," said
Ravi Simhambhatla, Managing
Director, Digital Transformation Officer – Travel &
Transportation of Google Cloud. "Today's announcement, as well as
Sabre Travel AI, are what we hope will be the first of many
concepts generated from our partnership."
Over time, the Company plans to integrate its intelligent and
scalable technology across the breadth of the Sabre omni-channel
retail, distribution and fulfillment offering including
merchandising, availability, pricing, revenue management and
optimization and GDS marketplace services. As previously noted,
Sabre plans to officially launch the Sabre Smart Retail Engine
early next year with additional products to follow.
About Sabre Corporation
Sabre Corporation is a
leading software and technology Company that powers the global
travel industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
Company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information visit
www.sabre.com.
Forward-Looking Statements
Certain statements herein are forward-looking statements about
trends, future events, uncertainties and our plans and expectations
of what may happen in the future. Any statements that are not
historical or current facts are forward-looking statements. In many
cases, you can identify forward-looking statements by terms such as
"expect," "believe," help," "will," "plan," "anticipate," "will,"
"may," "should," "would," "intend," "potential" or the negative of
these terms or other comparable terminology. Forward-looking
statements involve known and unknown risks, uncertainties and other
factors that may cause Sabre's actual results, performance or
achievements to be materially different from any future results,
performances or achievements expressed or implied by the
forward-looking statements. The potential risks and uncertainties
include, among others, the severity, extent and duration of the
global COVID-19 pandemic and its impact on our business and results
of operations, financial condition and credit ratings, as well as
on the travel industry and consumer spending more broadly, the
actions taken to contain the disease or treat its impact, the
effect of remote working arrangements on our operations and the
speed and extent of the recovery across the broader travel
ecosystem, dependency on transaction volumes in the global travel
industry, particularly air travel transaction volumes, including
from airlines' insolvency, suspension of service or aircraft
groundings, the effect of cost savings initiatives, the timing,
implementation and effects of the technology investment and other
strategic initiatives, the development, timing, completion and
effects of platforms and related projects, the effects of strategic
partnerships, travel suppliers' usage of alternative distribution
models, exposure to pricing pressure in the Travel Network
business, changes affecting travel supplier customers, maintenance
of the integrity of our systems and infrastructure and the effect
of any security breaches, failure to adapt to technological
advancements, competition in the travel distribution market and
solutions markets, implementation of software solutions, reliance
on third parties to provide information technology services and the
effects of these services, the finalization of an agreement to
implement a full-service property management system, the execution,
implementation and effects of new, amended or renewed agreements,
including anticipated savings, dependence on establishing,
maintaining and renewing contracts with customers and other
counterparties and collecting amounts due to us under these
agreements, dependence on relationships with travel buyers, our
collection, processing, storage, use and transmission of personal
data and risks associated with PCI compliance, our ability to
recruit, train and retain employees, including our key executive
officers and technical employees, the financial and business
results and effects of acquisitions, the effects of any litigation
and regulatory reviews and investigations, including with respect
to these acquisitions, adverse global and regional economic and
political conditions, including, but not limited to, economic
conditions in countries or regions with traditionally high levels
of exports to China or that have
commodities-based economies and the effect of "Brexit" and
uncertainty due to related negotiations, risks arising from global
operations, reliance on the value of our brands, failure to comply
with regulations, use of third-party distributor partners, the
effects of the implementation of new accounting standards, and
tax-related matters, including the effect of the Tax Cuts and Jobs
Act. More information about potential risks and uncertainties that
could affect our business and results of operations is included in
the "Risk Factors" and "Forward-Looking Statements" sections in our
Quarterly Report on Form 10-Q filed with the SEC on August 10, 2020, in our Annual Report on Form
10-K filed with the SEC on February 26,
2020 and in our other filings with the SEC. Although we
believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future events,
results, actions, levels of activity, performance or achievements.
Readers are cautioned not to place undue reliance on these
forward-looking statements. Unless required by law, Sabre
undertakes no obligation to publicly update or revise any
forward-looking statements to reflect circumstances or events after
the date they are made.
SABR-F
Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
sabrenews@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation