SOUTHLAKE, Texas and RIYADH, Saudi Arabia, May 7, 2024
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading
software and technology provider that powers the global travel
industry, and Taiba Investments, a leading Saudi hospitality
company with an extensive record in managing, developing, and
operating hotels and residential compounds across the Kingdom of Saudi Arabia, announced the signing
of a strategic technology agreement at the Arabian Travel Market
event in Dubai. This
collaboration will see the adoption of Sabre Hospitality's SynXis
platform across multiple hotel brands within Taiba Investments'
portfolio, including Makarem and Nur.
Sabre global cloud-based commerce and distribution platform,
SynXis Central Reservation System (CRS), is at the forefront of
reservation system technology, empowering hoteliers to efficiently
manage inventory and pricing while maximizing reach and visibility
across all distribution channels. This partnership underscores both
companies' commitment to leveraging innovative technology to drive
growth and deliver exceptional guest experiences.
"We are excited to partner with Taiba Investments, a company
renowned for its dedication to hospitality excellence and deep
commitment to the Saudi culture and its unique requirements," said
Frank Trampert, Senior Vice
President, Global Managing Director of Community Sales for Sabre
Hospitality. "Through the cloud based SynXis platform, we are eager
to support Taiba Investments' vision of expanding its brand
presence, enhancing operational efficiencies, and catering
specifically to the nuanced needs of the Saudi market. This
collaboration represents a significant milestone in our ongoing
efforts to revolutionize the hospitality industry with cutting-edge
technology, while integrating the rich heritage and customs of
Saudi Arabia."
Taiba Investments has established itself as a key player in the
evolution of the hospitality industry within the Kingdom of Saudi Arabia, with a portfolio that
currently features 20 hotels, 13 residences, and six commercial
centers. The company demonstrated its robust expansion strategy
through its acquisition of Dur Hospitality in 2023, bolstering its
leadership in providing authentic Saudi hospitality, with a
particular focus on serving Hajj and Umrah pilgrims in the two Holy
Cities. Taiba Investments aims to set new standards for operational
excellence in the market through its homegrown brands and global
partnerships, supporting the broader goals of Saudi Vision
2030.
"Our partnership with Sabre is a testament to Taiba Investments'
strategic focus on redefining Saudi hospitality services by
adopting innovative solutions that enhance our operational
capabilities and enrich our guests' experiences," said Hassan Ahdab, Chief Hospitality Operations
Officer - Taiba Investments Company. "We look forward to
implementing the SynXis CRS across our portfolio to supplement our
distribution strategy and ultimately offer our guests more
personalized and seamless experiences. We believe this
collaboration will support our goals of leveraging innovative
technology to enhance the hospitality landscape across the
Kingdom."
The agreement between Sabre and Taiba Investments marks a
significant step forward in the use of technology to enhance the
hotel guest experience in Saudi
Arabia. By leveraging Sabre's SynXis platform and
distribution capabilities, Taiba Investments Company aims to
elevate its booking journey and empower its distribution strategy,
ensuring that guests receive the best possible service from the
moment they make a reservation.
About Sabre Corporation
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information
visit www.sabre.com.
About Taiba Investments
Established in 1988, Taiba Investments is recognized as a
leading hospitality and real estate company in the Kingdom of Saudi Arabia. The company
specializes in hotel operations, property and facility management,
and real estate development and asset management. Its extensive and
varied portfolio comprises 39 properties, including hotels,
residential communities, and commercial plazas, with over 7,700
keys and an additional 20 properties in development.
Central to Taiba's commitment to offering exceptional
hospitality and accommodation options is its array of specialized
Saudi brands. This includes Aqeeq Hotels, Makarem Hotels, Nur by
Makarem, and Dur Communities. Additionally, Taiba's partnerships
with globally acclaimed brands such as IHG Hotels and Resorts,
Marriott International, and Accor further enhance its ability to
provide a wide range of distinguished hospitality and accommodation
services to diverse guests.
SABR-F
Media Contacts
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact
Brian
Roberts
Brian.roberts@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation