Saudi
Arabia's newest flagship airline will deploy Sabre's
AI-powered solutions at the forefront of the industry's transition
to a more modern retailing approach
RIYADH,
Saudi Arabia and SOUTHLAKE, Texas, Oct. 10,
2024 /PRNewswire/ -- Riyadh Air, poised to
become one of the most forward-thinking airlines globally, has
entered into a strategic agreement with Sabre Corporation (NASDAQ:
SABR), a global leader in software and technology powering the
travel industry. Through this partnership, Riyadh Air will adopt
comprehensive SabreMosaic™ Offer Optimization technology that
provides the intelligence to enable the airline's ambition to be
the first carrier to operate on offer- and order-based technology
across the entire retail spectrum from its first day of operations
in 2025.
With a bold vision to create personalized offers across a broad
range of customer touchpoints, Sabre and Riyadh Air are
co-innovating in the realm of offer optimization to create
industry-first technologies to fuel the future of airline
retailing. Powered by Sabre Travel AI™ and utilizing Google's
Artificial Intelligence (AI) and Machine Learning (ML) toolkit,
this innovative approach enhances offer construction with smart
customer segmentation and intelligent bundling – enabling Riyadh
Air to unlock value and benefits from effective offer optimization
capabilities.
As it begins operations in a highly competitive regional
environment, Riyadh Air will deploy SabreMosaic Air Price IQ,
Ancillary IQ, Bundle IQ, and Upgrade IQ to generate and manage
dynamic offers. Riyadh Air will also deploy SabreMosaic Continuous
Revenue Optimizer for true continuous pricing, making it the first
airline in the world to operate without traditional fare filing and
booking classes in the direct channel. This revolutionary
technology enables Riyadh Air to offer diverse and customized
travel options, delivering tailored experiences to customers while
optimizing revenue.
"We are excited to partner with Riyadh Air as they become the
first airline to operate entirely on offer- and order-based
technology," said Darren Rickey,
Senior Vice President, Global Airline Sales and Account Management,
Sabre Travel Solutions. "Riyadh Air's forward-thinking approach and
vision to be a digital-first airline align seamlessly with Sabre's
commitment to leading the transformation of airline retailing. This
partnership highlights our shared dedication to innovation as the
industry moves towards a fully offer- and order-driven future."
Recognizing the need for a highly scalable and flexible
retailing strategy, Riyadh Air chose Sabre due to its proven track
record and ability to deliver modular technology within a broad and
diverse IT ecosystem. This strategic move positions Riyadh Air at
the forefront of the industry transition towards an offer- and
order-based future, allowing the airline to provide innovative,
personalized services to travelers.
"Partnering with Sabre has been instrumental in bringing our
vision to life," said Vincent Coste,
Chief Commercial Officer, Riyadh Air. "Their expertise, innovation,
and commitment to excellence make them the ideal partner as we
embark on this journey to become the first airline to operate on
full offer and order technology. This collaboration ensures we are
equipped to meet the evolving needs of our customers and to deliver
a truly differentiated experience. Sabre's intelligent solutions
act as the catalyst for our offer and order platform, and we are
excited to continue working together to achieve our ambitious
goals."
Earlier this year, Sabre introduced SabreMosaic, its
revolutionary offer and order retailing platform for airlines that
is powered by Google's industry-leading AI and Google Cloud
architecture. SabreMosaic is built for flexibility and speed
through a modular and open technology structure, enabling airlines
to dynamically create, sell and deliver an array of personalized
content to travelers. Sabre and Google continue to work together to
bring industry-first applications of Generative AI to market,
utilizing Google's proven frameworks for training and scaling these
models.
About Sabre Corporation
Sabre Corporation is a
software and technology company that takes on the biggest
opportunities and solves the most complex challenges in travel. The
Company connects travel suppliers and buyers around the globe and
across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Riyadh Air:
Riyadh Air's is a digitally native
airline focused on achieving Kingdom's 2030 vision to lead the
aviation industry and put Riyadh
on global map as a destination and gateway to the Kingdom of Saudi Arabia. The establishment of
Riyadh Air is in line with PIF's mandate to unlock the capabilities
of key sectors locally to drive the diversification of Saudi Arabia's economy. The airline will also
support the Saudi Aviation Strategy's broader vision, and enable
the National Tourism Strategy, unlocking Saudi Arabia's cultural and natural
attractions to international tourists and creating new
jobs.
SABR-F
For more information, please contact:
Media Contacts:
Kristin
Hays
Kristin.hays@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
