Over 900 Premier Inn Hotels in the UK,
Ireland, and Germany Now Available
through Sabre's Content Services for Lodging Platform
SOUTHLAKE, Texas and LONDON, Oct. 24,
2024 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and technology
provider that powers the global travel industry, has announced a
new distribution agreement with Premier Inn, the UK's largest hotel
brand, ensuring travel buyers worldwide have access to Premier
Inn's expansive lodging content.
With over 900 properties and more than 85,000 rooms across the
UK and Ireland, as well as 10,500
rooms in Germany, Premier Inn's
properties are now available through Sabre's GDS. This integration
enables travel agencies to book Premier Inn properties within the
same platform as other travel components and services, streamlining
the booking process and enhancing the overall travel
experience.
"This is another step in our ongoing efforts to enrich Sabre's
lodging content for our travel advisor partners," said Chinmai
Sharma, Global Head – Lodging, Ground & Sea at Sabre Travel
Solutions. "Premier Inn is a well-known brand in the European
market due to their quality, locations and traveller-friendly
amenities. We are thrilled to bring their content directly onto our
platform for our agency partners, especially at a time of strong
hotel room demand in Europe."
Sabre's Content Services for Lodging platform strengthens
Sabre's position as a leader in hotel content distribution by
enabling agencies to access optimised lodging content with greater
efficiency. Sabre's multi-source content approach, which integrates
traditional and new content types, allows travel buyers to
seamlessly book travel components while benefiting from the choice,
transparency, and dynamic merchandising capabilities offered by
Sabre's platform.
In addition to accessing Premier Inn's extensive lodging
content, Sabre-connected agencies also benefit from enhanced
capabilities offered by Lodging AI, powered by Sabre Travel AI™.
Utilising machine learning, this solution analyses property
attributes, trip segmentation, and preferences to present the most
relevant lodging options, boosting hotel attachment rates and
offering personalised choices. These capabilities ensure Premier
Inn properties are optimally showcased, aligning their attributes
with traveller preferences and trip details, boosting hotel
attachment rates.
"Our partnership with Sabre means we can significantly extend
our reach and provide our guests with a greater choice of booking
options," said Joe Garrood, Chief
Commercial Officer for Premier Inn. "Facilitated by DerbySoft's
technology, we have been able to integrate directly with Sabre's
lodging platform. This means we can ensure that our hotels are
merchandised to the managed travel category in the best way
possible, enabling our guests to experience the high standards of
convenience, service and affordability that Premier Inn is known
for."
As Sabre invests in more advanced retailing capabilities and
richer content, partnerships like this one with Premier Inn play a
pivotal role in delivering personalised travel experiences. The
integration of Premier Inn's content into Sabre's flexible API
architecture ensures optimised hotel bookings that cater to a wide
variety of traveller preferences, supporting Sabre's long-term goal
of making all travel components easily accessible and manageable on
a single platform.
About Sabre Corporation
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale, and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other
partners to retail, distribute and fulfill travel worldwide.
Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information
visit www.sabre.com.
About Premier Inn
From booking to bed, Premier
Inn is here to help its guests rest easy. Whether it's a choice of
rooms across 850+ hotels, beds guests won't want to leave, super
tasty food, flexible rates or our friendly team members who
genuinely care, these are just some of the reasons Premier Inn is
one of the most-loved hotels in the UK and beyond. Premier Inn is
part of
Whitbread PLC. Premierinn.com
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
