Collaboration brings SynXis® platform and
global GDS/IDS connectivity and alternative distribution channels
for up to 1,200 independent hotels and resorts globally with a
focus on driving growth in the United
Arab Emirates, Turkey,
Qatar, and Saudi Arabia
SOUTHLAKE, Texas and ISTANBUL, Nov. 7, 2024
/PRNewswire/ -- Sabre Hospitality, a division of Sabre
Corporation (NASDAQ: SABR), a leading software and technology
provider that powers the global travel industry, today announced a
new partnership with BookLogic, a leading hotel & travel
technology platform known for increasing accommodation revenues and
profitability. This collaboration, which marks a significant step
in expanding the global distribution and retailing capabilities of
both companies, focuses on driving growth in the Middle East and Africa (MEA) regions, with particular emphasis
on United Arab Emirates (UAE) and
Turkey as well as Qatar and Saudi
Arabia. This partnership reflects both companies' commitment
to regional growth and innovation.
The collaboration will begin by connecting up to 1,200
hotels from BookLogic's portfolio to leading Global
Distribution Systems (GDSs) and Internet Distribution Systems
(IDS). Future plans include expanding to online travel agency (OTA)
integration, BookLogic's long-tail distribution channels, and
comprehensive retail solutions. This layered approach allows
BookLogic to scale its offerings and marketing distribution
opportunities to meet the evolving needs of the hospitality
industry, offering hoteliers a complete ecosystem and landscape for
managing optimized operations, distribution, and efficient guest
engagement. Sabre Hospitality and BookLogic also share strategic
priorities in payment automation, dynamic packaging technology,
alternative regional distribution, and guest experience, creating a
strong foundation for future growth and innovation.
"Partnering with BookLogic will enable Sabre Hospitality to
expand its reach in key markets such as UAE, Saudi Arabia, and Turkey," said Frank
Trampert, Senior Vice President, Global Managing Director at
Sabre Hospitality. "By utilizing the power of our SynXis platform,
BookLogic will offer best-in-class distribution and retailing
services to independent hotels, helping them unlock new
opportunities and drive operational efficiency in a competitive
market."
Expanding Regional Focus with SynXis and BookLogic
Utilizing Sabre's SynXis Retailing platform integrated with
the BookLogic system, the partnership brings a robust set of
features and connections to the MEA region, one of Sabre
Hospitality's key growth areas. SynXis, the leading global
hospitality commerce and distribution platform, connects hotels to
over 600 channels and provides a reliable, cloud-based foundation
that helps streamline hotel operations and drive insights across
all distribution channels.
BookLogic and Sabre enhance the combined system's capabilities
by expanding hotels' market reach and boosting their operational
efficiency. This synergy empowers their hotels to optimize their
revenue strategies, deliver personalized guest experiences, and
strengthen their sales and marketing outreach. It helps enable
hoteliers to deploy a unified fully integrated system that supports
seamless connectivity and effective management across multiple
channels.
"Joining forces with Sabre Hospitality represents an exciting
milestone for BookLogic as we extend our innovative distribution
and travel tech capabilities to the SynXis platform," said Oral
Yigitkus, Founder of BookLogic. "This collaboration enhances our
sales and marketing reach, strengthens our combined presence, and
opens new growth opportunities for both companies. It is a natural
fit, combining our expertise in distribution with Sabre
Hospitality's innovative technology. Our deep understanding
of the independent hotel market and Sabre Hospitality's global
technology create an integrated ecosystem that enhances operational
agility, increases corporate sales network and maximizes revenue
potential for our mutual clients."
With a mutual focus on co-investing in the region, Sabre and
BookLogic aim to support independent hotels and small hotel groups
in offering enhanced services in local languages, providing them
with the tools they need to succeed in a rapidly changing market.
The combined technology, including the advanced two-way integration
and APIs, delivers tools designed to meet the specific needs of the
MEA market, bolstering the ability of hoteliers to engage guests
and optimize revenue in a dynamic and competitive landscape.
About Sabre Corporation
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About BookLogic
Founded in 2004, BookLogic specializes in maximizing earnings
for hotels and accommodation providers through customizable
software solutions. The company provides a comprehensive
distribution network for hotels, online & offline travel
agencies, wholesalers and tour operators. As a pioneering travel
technology platform, BookLogic connects hospitality providers and
travel companies, offering efficient, user-friendly tools that
streamline operations. By leveraging advanced distribution &
pricing strategies and seamless integration options, BookLogic
empowers its clients to optimize performance, increase market
reach, and enhance guest experiences.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
