Sussex Bank Announces Name Change to SB One Bank
April 19 2018 - 8:00AM
Sussex Bank, a full-service, regional bank with 14 branch locations
in New Jersey and New York, announced today a new name and brand
identity following its recent partnership with Community Bank of
Bergen County, NJ. Effective April 25, Sussex Bank will be SB One
Bank, and as part of its rebrand is introducing a new logo and
color palette.
“Our merger was built upon a shared vision, and in coming
together we made a choice to do so under one name,” said Anthony
Labozzetta, president and CEO of SB One Bank. “This merger created
opportunities for us to refresh and elevate our brand, and we
wholeheartedly embraced the process. We are excited to share these
details with our customers; however, we want to reinforce that
despite our new name and shiny new exterior, we are the same bank
that our customers have come to trust.”
The updated signs recently began to appear in the Bank’s 14
locations, and details will continue to be revealed over the next
few months in branch, through direct mail, via print and digital
advertising and on the Bank’s website and social media channels.
Ribbon-cutting ceremonies commemorating the launch of the new name
and brand will take place on April 26, in the Sparta and Maywood
branches, and celebratory launch events for staff and customers are
scheduled throughout the next few weeks at all other bank
locations. More details surrounding these in-branch events will be
communicated via social media.
“Finding the right name, the right brand perception for our
newly joined bank has been a priority for our leadership team, and
we are confident that we have hit upon a look and feel that both
speaks to our heritage and paves the way for a successful future,”
said Rich Glicini, senior vice president and chief administrative
officer, SB One Bank.
SB One Bank’s success hinges on its ability to create deep
personal connections with its customers and to serve the
communities in which it operates. The Bank’s mission has not
changed, but its name, logo and color scheme has experienced a
refresh. SB One Bank has been teasing its new brand with customers
since earlier this year, when it merged with Community Bank of
Bergen County, NJ.
About Sussex Bancorp Sussex Bancorp
(Nasdaq:SBBX) is the holding company for Sussex Bank which is
headquartered in Morris County, New Jersey and operates regionally
with fourteen branch locations throughout Bergen, Morris and Sussex
counties in New Jersey and in Astoria, New York. In addition to its
branch locations, Sussex Bank offers a loan production office in
New Jersey in Rockaway, Wantage and Oradell and in Astoria, New
York. They also offer a full-service insurance agency, Tri-State
Insurance Agency, Inc., with locations in Augusta and Oradell, New
Jersey.
In 2017, Sussex Bancorp was recognized as one of the top 29
banks and thrifts nationwide and one of three from New Jersey
that comprise the Sandler O’Neill Sm-All Stars Class of
2017. Sussex Bank was one of the 50 Fastest Growing Companies in
New Jersey as ranked by NJBIZ Magazine in 2016. Sussex Bancorp
President and Chief Executive Officer, Anthony Labozzetta, was
named one of America’s Business Leaders in Banking by Forbes
magazine and American Banker’s Community Banker of the Year in
2016.
For more details on Sussex Bank, please
visit: www.sussexbank.com.
Sussex Bancorp:Kate Alexander for Sussex
Bank201-638-3946katealexanderpr@gmail.com
SB One Bancorp (NASDAQ:SBBX)
Historical Stock Chart
From Jun 2024 to Jul 2024
SB One Bancorp (NASDAQ:SBBX)
Historical Stock Chart
From Jul 2023 to Jul 2024