Sinclair Announces Virtual Carriage – Tennis Channel’s T2
March 20 2024 - 12:00PM
Business Wire
Utilizing NEXTGEN Broadcasting Capabilities
in all Sinclair Markets
Enhanced with High Dynamic Range
(HDR)
Sinclair Broadcast Group, LLC, a subsidiary of Sinclair, Inc.
(NASDAQ: SBGI) today announced that it will carry Tennis Channel’s
T2 as a free, streaming, virtual channel in all of its markets
nationwide that have deployed the new NextGen Broadcast standard
(ATSC 3.0). T2 is Tennis Channel’s second television network. The
channel is broadly accessible, especially to younger-adult viewers,
and includes matches from the men’s and women’s professional tours
and team-cup competitions, as well as the French Open (Roland
Garros), one of the sport’s four majors. Other programming includes
original series, short-form features and documentaries exclusive to
T2. The T2 virtual channel will be available via Sinclair NextGen
Broadcast stations. Currently, Sinclair is using the NextGen
Broadcast standard in 43 markets.
Carriage of a broadcast-enabled virtual channel involves
transmitting programming data within the NextGen Broadcast service
allowing over-the-air viewers with a connected NextGen TV to see
and select the channel in their programming guide while the channel
is delivered over the Internet. Significantly, the T2 programming
will use Advanced HDR by Technicolor®. HDR presents the viewer with
better contrast, higher brightness, and a wider range of colors,
creating a more realistic and immersive visual experience.
NextGen Broadcasting is a revolutionary over-the-air digital
broadcast technology that uses the Internet and digital
applications powered by the ATSC 3.0 broadcast standards to present
viewers with more news and entertainment choices while providing
broadcasters with a more compelling and interactive way to deliver
their content.
Tennis Channel President, Ken Solomon noted, “With this new
NextGen Broadcast platform that Sinclair is leading the way in
introducing, people all over the country will have more ways to
watch live, top-tier professional sports around the clock, with the
best players in the world, all year long. This means hours and
hours of daily, continuous play and original programming that only
exists on T2.” Mike Kralec, Sinclair’s Chief Technology Officer,
added, “We are excited to expand the reach of T2, improve the
viewer experience with HDR, and extend our flexible cloud
distribution strategies. Delivering high quality programming via
connected smart TV provides an initial path for distribution that
can precede that same programming eventually being received
over-the-air.”
Carriage of T2 as a broadcast-enabled virtual channel coincides
with Sinclair’s recent offer to carry public broadcast stations as
virtual channels in its markets where the public station is not
part of the initial over-the-air NextGen Broadcast deployment. This
effort is geared to ‘prime the pump’ for later broadcast carriage
to all viewers.
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc.,
(Nasdaq: SBGI) a diversified media company and a leading provider
of local news and sports. The Company owns, operates and/or
provides services to 185 television stations in 86 markets
affiliated with all the major broadcast networks; owns Tennis
Channel and multicast networks Comet, CHARGE!, TBD., and The Nest;
and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20240320459650/en/
Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com Tennis
Channel: Eric Abner, eabner@tennischannel.com
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