Sinclair Joins Entertainment ID Registry Board
April 11 2024 - 9:00AM
Business Wire
Organization Helps to Track Provenance of
Media Content
Sinclair, Inc. today announced the company has joined the
Entertainment ID Registry (EIDR) as a member of the Board of
Directors. The company will be represented by Mike Palmer,
Sinclair’s AVP of Media Management, who will serve on EIDR’s board
as Sinclair’s representative for a 1-year term.
EIDR is a public registry that provides a unique identifier for
audio-visual content, designed to provide a standard way of
identifying and tracking works across the media supply chain.
Commenting on the collaboration, Palmer said, “EIDR captures the
complex relationships between descriptive metadata and registered
media in a public standard that better enables Sinclair to build
rich and unique content experiences that entertain and inform the
communities Sinclair serves,” said Palmer.
Sinclair will use EIDR’s metadata capabilities to manage and
distribute content more effectively, creating improved workflows,
enhanced content discoverability, and new opportunities to optimize
return on content investment.
EIDR Managing Director, Hollie Choi remarked, “We are delighted
that Sinclair has decided to join the EIDR Board of Directors.
Sinclair’s unique perspective within the industry and steadfast
commitment to innovation make them an exceptional asset to the EIDR
Community."
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD, and The
Nest; and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
About the Entertainment Identifier Registry Association
(EIDR)
EIDR is a nonprofit industry association which supplies the
entertainment supply chain with universal identifiers for a broad
array of audio-visual objects. For more information, please visit
www.eidr.org
Category: General
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Jessica Bellucci jbellucci@sbgtv.com
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