"Winning Day" campaign brings the Vegas casino
experience to mobile
PORTLAND, Ore., Jan. 23,
2023 /PRNewswire/ -- Rain the Growth Agency, the
leading independent, performance-minded, fully integrated DTC
advertising agency, has partnered with SciPlay to launch the
gaming leader's new Quick Hit Slots app campaign with
actor and television host Jerry
O'Connell as spokesperson. The "Winning Day" campaign
launches on January 23 and brings the
excitement of authentic Las Vegas
slot machines to users from coast to coast. The campaign builds
upon the strong momentum of Quick Hits Slots as one of the fastest
growing social casino slot games of 2022.
The campaign features multiple linear TV and OTT spots with
O'Connell appearing on a bright, vibrant Quick Hit
Slots-branded Vegas Strip and content for digital and in-app
assets. He touts the thrilling free-to-play app experience that
provides users with daily bonuses and prizes, including a
6-million-coin bonus for new users that download the
game.
"I have dedicated my life's work to entertainment. This
collaboration with SciPlay is a natural extension of my passion for
sparking excitement and fun for people everywhere," O'Connell said.
"I thoroughly enjoyed bringing Quick Hit Slots and the Vegas
experience to life through these commercials. It has been a real
pleasure working with SciPlay, and I can't wait to see how the
campaign resonates with their players!"
SciPlay, a leading publisher of mobile games, partnered with
Rain the Growth Agency based on their proven track record using
data to develop innovative, integrated campaigns. The agency led
media planning, media strategy, creative strategy and production,
as well as ongoing analytics support. Through the agency's
data-driven approach, YouGov consumer intelligence was
cross-referenced with a comprehensive list of celebrities indexed
by customer sentiment to pinpoint the ideal spokesperson aligned
with the Quick Hit Slots target audience.
"Partnering with an industry leader that also values data-driven
strategies enabled us to deliver a strong audience-first campaign
that will drive app downloads and elevate the SciPlay brand," said
Sue Collins, Chief Client Officer at
Rain the Growth Agency.
Quick Hit Slots includes many popular Vegas casino
slot machines like Zeus, Dragon Spin, 777, Monopoly, Fireball, Lock
it Link, Cash Spin, Quick Hit Platinum, and more.
About Rain the Growth
Agency
Rain the Growth Agency is an independent, women-led,
performance-minded, fully integrated advertising agency. We link
strategy, creative and production with audience targeting, dynamic
cross-channel media investment and advanced analytics to achieve
sales and branding goals simultaneously, without compromise. Our
holistic Transactional Brand Building approach produces
transformational growth for clients ranging from DTC fast companies
and category disruptors to established brands with traditional
models. For more than 20 years, we have been scaling businesses
such as Peloton, Chewy, Wayfair, Headspace, Humana, USAA, 23andMe,
SimpliSafe and 1-800 Contacts. Headquartered in Portland, Oregon and co-founded in 1998 by
Michelle Cardinal, our agency has
grown to 250 employees nationwide.
About SciPlay
SciPlay Corporation (NASDAQ: SCPL) is a leading developer and
publisher of digital games on mobile and web platforms. SciPlay
currently offers social casino games Jackpot Party® Casino, Gold
Fish® Casino, Quick Hit® Slots, 88 Fortunes® Slots, MONOPOLY Slots,
and Hot Shot Casino®, casual games Bingo Showdown®, Solitaire Pets™
Adventure, and Backgammon Live and a variety of hyper casual games
such as Rob Master 3d™, Deep Clean
Inc.™ and Oh God™. All SciPlay's games are offered and played on
multiple platforms, including Apple, Google, Facebook and Amazon.
In addition to developing original games, SciPlay has access to a
library of more than 1,500 real-world slot and table games provided
by Light & Wonder, Inc. and its subsidiaries. For more
information, please visit SciPlay.com.
All ® and © notices signify copyrights owned by and/or marks
registered in the United States by SciPlay Games, LLC, LNW Gaming,
Inc. or their respective affiliates.
Media Contact Information:
Beatrice Livioco
Director of Marketing
Beatrice.livioco@rainforgrowth.com
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SOURCE Rain the Growth Agency