EYELEVEL INTERACTIVE(TM) and Superior Uniform Group Bring Interactive Digital Mobile Marketing Direct to Consumers at Point of P
February 15 2011 - 4:29PM
Marketwired
EYELEVEL INTERACTIVE™, LLC (EI™), innovators of patented
interactive media garment technology, and Superior Uniform Group,
Inc., (NASDAQ: SGC) one of America's largest and widely respected
uniform manufacturers and providers, announced today a strategic
alliance that will make interactive uniform apparel available in
thousands of businesses across the United States, including some of
the nation's largest retail, drug, grocery and restaurant chains.
This licensing deal marks the introduction of EI™'s iPOPS™
(Interactive Point of Purchase System™) into the marketplace with
the revolutionary concept of interchangeable panels that include
advertising and promotions directly applied to the front and/or the
back of the employee uniform. iPOPS™ creates a paradigm shift that
converts uniform expenses into revenue generating profit centers
and in the process creates a new metric by which advertising is
measured.
"As both the advertising and image apparel industries evolve
with the introduction of new technologies and changing consumer
demands, Superior Uniform Group is perfectly positioned, through
our 90 year old uniform company's vast resources and our national
relationships, to bring EYELEVEL INTERACTIVE'S vision for iPOPS™ to
reality and directly to consumers," says Superior Uniform Group CEO
Michael Benstock. "This timely execution of new media and
technology has unlimited potential for our customers to target
their specific audiences by being at the forefront of the most
cutting edge marketing and advertising tool in the retail
space."
The iPOPS™ on the uniforms will contain EYELEVEL INTERACTIVE™'s
EI Tag™ technology which provides opportunities for marketers to
reach consumers at the most crucial touch-point in the purchasing
process -- in the store and at the point of purchase. An EI Tag™ is
EYELEVEL INTERACTIVE'S ™ proprietary branded MAC (mobile action
code). EI Tag™ is a geometric, multi-colored, two-dimensional,
specific matrix barcode, which holds data that becomes accessible
when scanned by a wireless mobile device, such as an iPhone or
Android.
The EI Tag™ captures data and provides trackable in-store
promotions. It is capable of delivering immediate Use It Or Lose
It™ coupons to consumers that may be instantly redeemed at checkout
locations via the consumer's wireless mobile device. EI™'s iPOPS™
includes website analytics that allows Superior Uniform Group
customers to monitor detailed statistics such as reach, and time
spent viewing. EI and Superior Uniform Group envision this as an
additional way for retailers and businesses to create consumer
loyalty programs and employee incentive programs.
In traditional media terminology, the impact and reach of
various advertising campaigns have been measured in Gross
Impressions. "EI™'s new media solution provides a dramatically more
accurate way of measuring market reach -- by basing its value on
the number of 'transactions' and 'walk throughs,' diverting from
the traditional impression model. EI Tags™ are found where digital
age media and new mobile technology intersect. We call it
Mediology™," states Blair Enfield, EYELEVEL INTERACTVE™ co-founder
and President.
The award winning patented EI™ panel can be built into any
uniform or work apparel, transforming the employee's work attire
into walking interactive media. Product promotions or advertising
are placed on sublimated point of purchase panels called
Switch-Its™, on either side of the employee's garment. The panels
come in a number of shapes and sizes and may be customized
depending on the type of apparel or placement on the garment.
Switch-It™ panels are customized with a marketing campaign and
arrive ready to be applied to the garment. Switch-It™ panels are
easy to apply and remove; allowing businesses to run multiple
campaigns simultaneously for any duration of time.
About EYELEVEL INTERACTIVE™:
EYELEVEL INTERACTIVE™ (EI™) is the industry leader, creating a
paradigm shift for both the uniform industry and the advertising
and marketing industries by creating an intersection between the
two. The EI™ brand stands for innovation, interactivity, integrity
and sustainability. We are dedicated to providing consistent
quality in our products and services as well as comprehensive
training and ongoing support for all of our licensees. Please visit
www.eyelevel.co for details about our line of products and services
and information about the revenue generating media solutions we
have developed.
About SUPERIOR UNIFORM GROUP:
Superior Uniform Group, Inc., established in 1920, is one of
America's foremost providers of fine uniforms and image apparel.
Superior manages award-winning apparel programs for major
corporations. They are leaders in innovative uniform program
designs, global manufacturing, and state-of-the-art distribution.
Superior's financial strength and resources support a customer's
diverse needs while embracing a "Customer 1st, Every Time!"
philosophy and culture. Their commitment to service, technology,
quality and value-added benefits separates them from the
competition in each of their six primary markets: Healthcare,
Hospitality, Food Service, Retail Employee I.D., Private Security,
and Rental Service. For more information please call (800)
727-8643, or visit their Website at:
www.superioruniformgroup.com.
Statements contained in this press release which are not
historical facts may constitute forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. All forward-looking statements are subject to risks and
uncertainties, including without limitation, those identified in
the Company's SEC filings, which could cause actual results to
differ from those projected.
Contact: Susan Von Seggern Streetropical Media (213) 840-0077
Email Contact www.eyelevel.co Andrew Demott Superior Uniform Group,
Inc. (727) 803-7135 Email Contact www.superioruniformgroup.com
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