BAMKO Acquires Guardian Products
May 02 2022 - 3:56PM
BAMKO
®, LLC, the branded merchandise division of
Superior Group of Companies, Inc.™ (NASDAQ: SGC), today announced
the acquisition of substantially all of the assets of Guardian
Products, Inc. (“Guardian”) of Norcross, Georgia. The transaction
closed effective as of May 1, 2022. Guardian, with trailing
twelve-month revenue of approximately $23 million dollars, is a
branded merchandise company that is one of the leading providers of
promotional products to automotive dealers nationwide. The
acquisition of Guardian is expected to be immediately accretive and
is a natural extension of BAMKO’s December 2021 acquisition of
Sutter’s Mill Specialties, which is also focused on the automotive
dealer space.
“The acquisition of Guardian is a great fit for
our expanding business,” said Jake Himelstein, President of BAMKO.
“Our December acquisition of Sutter’s Mill and its production and
decoration capabilities created a unique synergistic opportunity
that we were eager to seize upon. With the addition of Guardian, we
can further leverage the Sutter’s Mill infrastructure to
immediately become the dominant player in the automotive dealer
space. We see this as a tremendous growth opportunity and expect
significant sales opportunities to result from our unique ability
to provide uniform solutions for Guardian’s existing and future
customer base.”
Himelstein went on to add that, “our first and
most important focus always is on culture fit. The Wise family has
built a culture at Guardian that we greatly admire. It is one of
trust, positivity and a lightness of spirit that meshes well with
our own. We’re honored with the confidence that they have placed in
us to help them continue that legacy and are thrilled to welcome
them into our BAMKO family.”
“We knew right away that BAMKO was different,”
said Neil Wise, Sr., Founder and President of Guardian Products.
“BAMKO approached this entire process with a thoughtfulness,
enthusiasm, cooperative spirit, and authenticity that got us
excited about building a future together. The more we learned about
the vision that the BAMKO team has for the future of this industry
and the incredible business that they’ve already built, the more
apparent it became that this was a special opportunity for our team
that we simply could not pass up. This deal will secure the
long-term future of Guardian Products and create opportunities for
our people that are bigger and better than any they’ve ever known.
We can’t wait to get started.”
About Superior Group of Companies, Inc.
(SGC):
Superior Group of Companies™, established in
1920, is a combination of companies that help our customers unlock
the power of their brands by creating extraordinary brand
experiences for their employees and customers.
BAMKO® is the signature promotional product and branded
merchandise arm of Superior Group of Companies™. We provide unique
custom branding, design, sourcing, and marketing solutions to some
of the world’s most successful brands.
Visit www.BAMKO.net for more information.
Contact:
Jake Himelstein
President
BAMKO
(310) 470-5859
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