Safety Shot, Inc. (Nasdaq: SHOT) (“SHOT”, “Safety
Shot”, or the “Company”), a wellness and dietary supplement
company, and
Yerbaé Brands Corp. (TSX-V: YERB.U;
OTCQX: YERBF) (“Yerbaé”), a plant-based energy beverage company,
today announced the execution of a definitive arrangement agreement
dated January 7, 2025 (the “Arrangement Agreement”) that will seek
to redefine the landscape of healthy and functional beverages. This
proposed strategic acquisition (the “Transaction”) looks to
bring together Safety Shot’s innovative wellness solutions with
Yerbaé’s popular line of plant-based energy drinks, adding a
company that generated approximately $12 million of revenue in
fiscal year 2023 and creating a powerful platform for potential
accelerated growth and market leadership.
A Complementary Partnership for
Growth
Yerbaé, founded in 2017 by Todd and Karrie
Gibson, is a rapidly growing brand that has captured the attention
of health-conscious consumers with its clean, simple, and delicious
plant-based energy beverages. With approximately $12 million in
revenue for its fiscal year ending 2023 against $5.9 million in
cost of sales, Yerbaé has demonstrated its ability to resonate with
a large and expanding market seeking healthier alternatives to
traditional energy drinks. Yerbaé’s beverages are specifically
formulated to provide a more refreshing taste than coffee, with
added benefits compared to existing sodas and sparkling waters, and
healthier ingredients than traditional energy drinks. Yerbaé’s
product line aligns with a variety of healthy lifestyles, including
non-GMO, Keto, Vegan, Kosher, Paleo, and gluten-free diets.
“We believe that this acquisition could be a
significant revenue catalyst for Safety Shot on top of an expected
revenue growth rate of 50% expected in Q4, versus Q3” said John
Gulyas, Chairman of SHOT. “We believe Yerbaé’s impressive growth
and established presence in the plant-based beverage market,
generating approximately $12 million in revenue in fiscal year
2023, could be instrumental in driving our potential growth.”
Todd Gibson, Chief Executive Officer of Yerbaé,
added, “We are thrilled to join forces with Safety Shot and
leverage their expertise and resources to potentially accelerate
our growth. We believe that the Transaction will provide us with
access to new distribution channels, expanded marketing
capabilities, and valuable synergies that will look to benefit both
brands.”
Compelling Strategic and Financial
Benefits
1. Leveraging Yerbaé’s Robust
Distribution and Customer Relationships
Yerbaé has established a strong network of
distribution channels and deep customer relationships across
multiple regions. By merging with SHOT, we believe Yerbaé’s proven
ability to penetrate retail markets can be extended to SHOT’s
product lines, potentially driving greater visibility and
availability for both companies’ beverages. We believe that this
could create a platform for rapid market expansion, increased sales
velocity, and a broader consumer base.
- Sales
and Distribution Value for Public Markets:
- If the
Transaction is consummated, SHOT will gain immediate access to
Yerbaé’s well-established retail partnerships, including key
grocery, convenience, and specialty store channels, which could
accelerate product placement and consumer adoption.
- Yerbaé’s
distribution partners are expected to provide SHOT with access to
high-volume markets where demand for functional and energy
beverages is growing rapidly.
- Cross-leveraging
Yerbaé’s strong customer relationships is expected to enable SHOT
to tap into Yerbaé’s existing retail programs and promotional
initiatives, which could potentially reduce the time-to-market for
SHOT’s product lines.
- The Transaction
supports shared logistics and supply chain efficiencies, which
could optimize distribution costs and improve margins for both
Yerbaé and SHOT.
- We believe that
Yerbaé’s expertise in launching and scaling products can be applied
to SHOT’s product lines, which could enhance their visibility and
growth trajectory in both the U.S. and Canada.
2. Synergies Between Yerbaé’s Robust
Supply Chain and SHOT’s Emerging Supply Chain
The Transaction brings together Yerbaé’s
well-developed, scalable supply chain with SHOT’s emerging supply
chain capabilities, which are expected to create significant
operational synergies:
-
Optimization of Resources: Yerbaé’s established
supplier relationships and logistics infrastructure can help
streamline SHOT’s procurement processes, reducing costs and
improving efficiency.
-
Scalability: SHOT is expected to benefit from
Yerbaé’s ability to scale production quickly to meet increased
demand, ensuring timely fulfillment of larger orders and
facilitating market expansion.
- Improved
Logistics: Combining supply chain networks will seek to
enhance distribution coverage, minimize delivery lead times, and
potentially allow for better inventory management across
markets.
-
Innovation in Sourcing: Yerbaé’s supply chain
expertise can help SHOT implement best practices in sourcing
sustainable and high-quality ingredients, supporting both
companies’ growth ambitions and brand positioning.
- Shared
Efficiencies: The Transaction is expected to enable shared
warehousing, transportation, and fulfillment resources, which could
drive down operational costs.
3. Supercharging Product
Portfolios
The Transaction brings together two innovative
beverage portfolios with distinct market appeal. We believe that
Yerbaé’s functional beverages and SHOT’s targeted energy drink
products complement one another, creating opportunities for
cross-promotion and bundling strategies. Together, the combined
company hopes to be positioned to meet diverse consumer demands for
healthier, functional, and performance-based beverages.
4. Fostering a Robust Pipeline of
Innovation
Both Yerbaé and SHOT have demonstrated a strong
commitment to innovation, with a robust pipeline of new product
concepts that align with evolving consumer trends:
-
Accelerated Product Development: The Transaction
will look to streamline research and development processes,
potentially allowing for faster innovation and more efficient
product launches.
- Shared
Expertise: Yerbaé’s experience in developing functional
beverages and SHOT’s expertise in targeted energy drinks will
strive to foster collaborative innovation, driving new product
ideas and formulations.
- Market
Responsiveness: By leveraging shared insights and
resources, the combined entity intends to be well-positioned to
respond quickly to changing consumer preferences and market
demands.
-
Innovation at Scale: The merged company will
strive to ensure greater investment in product development,
potentially driving long-term growth through an innovative and
differentiated product pipeline.
5. Significant Cost Savings Across the
System
The Transaction intends to deliver meaningful
cost savings through operational efficiencies and the consolidation
of key external functions:
-
Streamlined Professional Services: Combining
efforts under one auditor and one legal team will look to
significantly reduce administrative costs.
- Team
Synergies: The integration of sales, distribution,
finance, and operations teams are expected to allow for improved
collaboration, reduced redundancies, and cost savings across the
system.
- External
Supplier Efficiencies: The combined entity intends to
leverage economies of scale when negotiating with external
suppliers, which could potentially reduce costs for procurement,
packaging, and logistics.
-
Operational Excellence: Shared processes and
infrastructure may enhance cost efficiency across the supply chain,
potentially creating long-term savings and improving margins.
6. The Power of Yerbaé’s Experienced
Team
Yerbaé’s leadership team has a track record of
executing growth strategies and navigating competitive beverage
markets. We believe that their expertise in product development,
branding, and scaling distribution could be instrumental in
integrating SHOT’s operations and realizing the full potential of
the combined entity. This leadership will look to drive operational
efficiencies, improve margins, and accelerate growth.
7. Market Positioning and Global Growth
Potential
The Transaction is intended to create a
stronger, more diversified beverage company with a presence in both
Canadian and U.S. markets. We believe that this dual-market access
enhances the combined company’s ability to scale internationally,
capitalize on emerging trends in functional and energy beverages,
and attract institutional and retail investors across borders.
Enhancing Shareholder Value Through
Strategic Acquisition
The Transaction marks a significant milestone
for Safety Shot, building on a year of notable achievements,
including:
- Securing major
new distribution deals with 7-Eleven corporate stores in the
Chicagoland area, multiple convenience store chains across the US,
and major grocery chains;
- Launching
innovative product formats like Sure Shot in 4-ounce bottles and
on-the-go stick packs;
- Forming key
partnerships with companies like KeHE Distributors and Capital
Drugs;
- Achieving
positive clinical trial results confirming the reduction of blood
alcohol content in study participants;
- Successfully
raising capital to fuel further growth; and
- Rebranding its
flagship product from “Safety Shot” to “Sure Shot.”
These achievements have contributed to the
Company’s strong momentum and an anticipated 50% revenue growth in
the fourth quarter. Additionally, Safety Shot expanded its
e-commerce presence on platforms like Walmart.com and Amazon,
announced its intention to focus on business-to-business (B2B)
sales, and mentioned plans to expand into international markets,
specifically Canada, in 2025.
Leadership &
Integration
The combined company will be led by an
experienced management team with deep expertise in the wellness and
beverage industries. The integration process will be carefully
managed to ensure a smooth transition. Safety Shot’s existing
management team will continue to lead the company, with Yerbaé’s
leadership team assuming secondary management roles.
Market Opportunity
The global plant-based energy beverage market is
growing rapidly, driven by demand for healthier and more
sustainable alternatives to traditional energy drinks. We believe
that this Transaction positions Safety Shot to capitalize on this
trend and potentially secure a substantial market share. The global
plant-based energy drink market is projected to grow at a compound
annual growth rate (“CAGR”) of 6.7% from 2024 to
2033, reaching a value of $10.5 billion by 2033
(Source: Market.us). The global wellness market is expected to grow
at a CAGR of 9.9% from 2020 to 2025, reaching a
value of $7 trillion by 2025 (Source: Global
Wellness Institute).
Transaction Overview
Pursuant to the terms of the Arrangement
Agreement, at the effective time of the arrangement (the “Effective
Time”), all of the common shares (each, a “Yerbaé Share”) of Yerbaé
then issued and outstanding immediately prior to the Effective Time
(including the Yerbaé Shares to be issued on the settlement of all
of the performance share units and restricted share units of
Yerbaé, which will be settled immediately prior to the Effective
Time) will be acquired by the Company in consideration for the
right to receive an aggregate of 20,000,000 shares of common stock
(each, a “SHOT Share”) of the Company, translating into a basic
equity value of $15.2 million and an enterprise value of $19.7
million respectfully. Post closing of the Transaction, SHOT
shareholders are expected to own approximately 75.8% and former
holders of the Yerbaé Shares are expected to own approximately
24.2% of the combined company.
The Transaction will be effected by way of a
plan of arrangement pursuant (the “Plan of Arrangement”) to the
Business Corporations Act (British Columbia). Under the terms of
the Arrangement Agreement, SHOT will acquire all of the issued and
outstanding Yerbaé Shares, with each holder of Yerbaé Shares
expected to receive 0.2918 of a SHOT Share for each Yerbaé Share
held, implying a current market price per Yerbaé Share of US$0.76,
based on the closing share price of the SHOT Shares on January 6,
2025. Each outstanding Yerbaé restricted share unit and performance
share unit is expected to have its vesting accelerated and be
settled for Yerbaé Shares immediately prior to the completion of
the Transaction. Each option (each, a “Replaced Option”) to
purchase common shares of Yerbaé outstanding immediately prior to
the Effective Time (whether or not vested) will be deemed to be
exchanged for an option (each, a “Replacement Option”) entitling
the holder to purchase shares of common stock of the Company. The
number of shares of common stock of the Company underlying each
Replacement Option will equal the number of common shares of Yerbaé
underlying the Replaced Option multiplied by the applicable
exchange ratio. The exercise price of each Replacement Option will
equal the exercise price of the corresponding Replaced Option
divided by the exchange ratio and each Replacement Option will be
fully vested. In accordance with the respective terms of Yerbaé’s
outstanding warrants and debentures, the terms of each warrant and
debenture of Yerbaé will entitle the holder thereof to receive,
upon exercise or conversion, as applicable, in substitution for the
number of Yerbaé common shares subject to such warrant or
debenture, a number of shares of Company common stock.
The Transaction is expected to close in the
second quarter of 2025, subject to satisfying certain customary
closing conditions, including: (i) the receipt of approvals from
both SHOT’s and Yerbaé’s shareholders; (ii) the issuance of interim
and final orders by the Supreme Court of British Columbia; (iii)
the absence of any law or order prohibiting, rendering illegal or
permanently enjoining the consummation of the Arrangement; (iv) the
obtainment of any regulatory approvals required in connection with
the Plan of Arrangement, except for such approvals the failure of
which to obtain would not reasonably be expected to have a material
adverse effect on the parties or would not materially impede or
delay the completion of the Arrangement; (v) the approval by the
TSX Venture Exchange (“TSXV”); (vi) the approval of the listing of
the SHOT Shares by Nasdaq; (vii) the exemption of the issuance of
the SHOT Shares from the registration requirements of the
Securities Act of 1933, as amended (the “U.S. Securities Act”),
pursuant to Section 3(a)(10) thereof; (viii) that the
representations of the other party in the Arrangement Agreement are
true and correct as of the date of the Arrangement Agreement and
the Effective Time (subject to certain materiality qualifiers) and
(ix) that the other party will have complied in all material
respects with its covenants in the Arrangement Agreement, among
other customary closing conditions for a transaction of this nature
and size.
Additionally, the obligation of the Company to
consummate the Arrangement is subject to the satisfaction or waiver
of the following conditions, among others: (i) that there will not
have occurred during the Interim Period any material adverse effect
with respect to Yerbaé; (ii) that the Company shall have received
Support Agreements (as defined below) from certain shareholders of
Yerbaé representing not less than 40.1% of the issued and
outstanding Yerbaé Shares no later than 30 days following the date
of the Arrangement Agreement (and such shareholders shall not have
breached their obligations or covenants thereunder in any material
respect as of the Effective Time); and (iii) that the Yerbaé
shareholders shall have not validly exercised and not withdrawn
dissent rights with respect to more than 5% of the Yerbaé Shares
then outstanding.
The obligation of Yerbaé to consummate the
Arrangement is also conditioned upon (i) the Company appointing
Todd Gibson to the board of directors of Shot (the “SHOT Board”) as
of the Effective Time and (ii) that there will not have occurred
during the Interim Period any material adverse effect with respect
to the Company.
The Arrangement Agreement also contains
customary representations, warranties and covenants made by Safety
Shot and Yerbaé, including covenants that both parties will during
the period between the date of the execution of the Arrangement
Agreement and the Effective Time (the “Interim Period”), in all
material respects, conduct their respective businesses in the
ordinary course consistent with past practice, and to refrain from
taking certain specified actions without the prior written consent
of the other party, in each case, subject to certain exceptions and
qualifications.
Implementation of the Transaction is subject to
the approval of at least (i) two-thirds (66 2/3%) of the votes cast
by the holders of the Yerbaé Shares present in person or
represented by proxy at the meeting of holders of Yerbaé Shares
held to consider the Transaction, voting as a single class; (ii) if
required pursuant to Multilateral Instrument 61-101 – Protection of
Minority Security Holders in Special Transactions (“MI 61-101”),
the approval of the majority of the votes cast by the holder of the
Yerbaé Shares, excluding the votes of shareholders whose votes are
required to be excluded for the purposes of “minority approval”
pursuant to MI 61-101; and (iii) the affirmative vote of a majority
of the votes cast by the SHOT stockholders present in person or
represented by proxy at the meeting of holders of SHOT stockholders
to consider the Transaction.
The Transaction has been unanimously approved by
the boards of directors of Yerbaé (the “Yerbaé Board”) and
SHOT. The Yerbaé Board has unanimously determined, after receiving
financial and legal advice along with the Yerbaé Fairness Opinion
(as defined below), that the Transaction is in the best interests
of Yerbaé and is fair to the Yerbaé shareholders and the Yerbaé
Board recommends that the Yerbaé shareholders vote in favor of the
Transaction. The SHOT Board has, after receiving financial and
legal advice along with the SHOT Fairness Opinion (as defined
below), recommends that the SHOT shareholders vote in favor of the
Transaction.
Evans & Evans, Inc. provided the Yerbaé
Board with a fairness opinion, dated December 30, 2024, to the
effect that, as of the date of such opinion, the consideration
payable pursuant to the Transaction is fair, from a financial point
of view, to the Yerbaé Shareholders, in each case, based upon and
subject to the respective assumptions, limitations, qualifications
and other matters set forth in such opinions (the “Yerbaé Fairness
Opinion”). Newbridge Securities Corporation provided the SHOT Board
with an oral opinion, dated January 7, 2025, to the effect that, as
of the date of such opinion, the consideration being offered by
SHOT to the Yerbaé shareholders pursuant to the Transaction, is
fair, from a financial point of view, to the SHOT shareholders,
based upon and subject to the respective assumptions, limitations,
qualifications and other matters set forth in such opinion (the
“SHOT Fairness Opinion”).
Upon closing of the Transaction, SHOT intends to
cause the Yerbaé Shares to cease to be listed on the TSXV and to
cause Yerbaé to submit an application to cease to be a reporting
issuer under applicable Canadian securities laws.
A more complete description of the terms of and
conditions of the Transaction and related matters will be included
in a current report on Form 8-K to be filed by each of SHOT and
Yerbaé respectively with the U.S. Securities and Exchange
Commission (“SEC”) and the applicable Canadian securities
commissions (collectively, the “Commissions”) on SEDAR+. A copy of
the Arrangement Agreement will be an exhibit to the Form 8-Ks. All
parties desiring details regarding the terms and conditions of the
proposed transaction are urged to review the Form 8-Ks, and the
exhibits attached thereto, which will be available on the SEC’s
website found at www.sec.gov and on the Commission's website
at www.sedarplus.ca.
At the time of closing of the Transaction, none
of the SHOT Shares or any other securities to be issued pursuant to
the Transaction will have been registered under the U.S. Securities
Act, or any U.S. state securities laws, and any securities issuable
in the Transaction are anticipated to be issued in reliance upon
available exemptions from such registration requirements pursuant
to Section 3(a)(10) of the U.S. Securities Act and applicable
exemptions under state securities laws. This press release does not
constitute an offer to sell or the solicitation of an offer to buy
any securities.
Unlocking Value for
Shareholders
“The Transaction is about more than just two
companies coming together; it’s about creating a new force in the
wellness and beverage sector,” said SHOT CEO Jarrett Boon. “We are
bringing together the best of both worlds—Safety Shot’s expertise
in wellness solutions and Yerbaé’s strength in plant-based
beverages—to create a company with significant potential.”
This strategic Transaction looks to creates a
powerhouse in the wellness and beverage industry. We believe that
Safety Shot will benefit from Yerbaé’s established presence in the
natural and organic foods sector, gaining access to new markets and
retail channels. We expect that Yerbaé’s robust distribution
network will accelerate product placement and consumer adoption for
both companies’ beverages, potentially allowing for rapid market
expansion.
The Transaction also seeks to strengthen Safety
Shot’s financial position. We expect that Yerbaé’s anticipated
annual revenue could boost Safety Shot’s top line results.
Furthermore, it diversifies Safety Shot’s product offerings,
creating a more robust and resilient business model.
Yerbaé also benefits significantly from the
Transaction. By joining forces with Safety Shot, Yerbaé gains
access to potential growth capital and resources, enabling it to
expand its operations, marketing efforts, and product development
initiatives. The combined company is expected to leverage the
expertise of both teams, including Yerbaé’s experienced leadership
with a proven track record in the beverage industry, to drive
product innovation and development.
Creating a More Efficient and Profitable
Organization
The Transaction is expected to generate
favorable synergies and cost savings through the integration of
operations, supply chains, and marketing efforts. By leveraging the
combined company’s scale and expertise, Safety Shot anticipates
achieving greater efficiency and profitability. This includes
streamlining manufacturing and distribution processes, optimizing
marketing and sales initiatives, leveraging combined purchasing
power, and eliminating redundant overhead expenses.
Positioned for a Bright
Future
The combined company intends to be
well-positioned to capitalize on the growing global market for
healthy and functional beverages. With a diversified product
portfolio, strong distribution network, and a shared commitment to
innovation, Safety Shot and Yerbaé are poised to become a driving
force in the wellness and beverage industry. The Transaction marks
a significant step forward for both companies, unlocking exciting
potential opportunities for growth, innovation, and long-term value
creation for shareholders.
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary
supplement company, has developed Sure Shot, the first patented
wellness product on Earth that lowers blood alcohol content by
supporting its metabolism, while boosting clarity, energy, and
overall mood. Sure Shot is available for purchase online at
www.sureshot.com, www.walmart.com and Amazon. The Company is
introducing business-to-business sales of Sure Shot to
distributors, retailers, restaurants, and bars throughout 2025.
Yerbaé Brands Corp.
Yerbaé Brands Corp., (TSXV: YERB.U; OTCQX:
YERBF) makes great-tasting energy beverages with yerba mate and
other premium, plant-based ingredients. All Yerbaé energy beverages
are zero calorie, zero sugar, non-GMO, vegan, kosher,
keto-friendly, paleo-approved, gluten-free and diabetic-friendly.
Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the
energy beverage marketplace by offering a no-compromise energy
solution, with input and support from its recently announced Yerbaé
Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on
Instagram, Facebook, Twitter/X and TikTok, or online at
https://yerbae.com. For more information regarding Yerbaé’s
financial results, refer to Yerbaé’s annual audited financial
statements for the fiscal year ended December 31, 2023 and Yerbaé’s
interim unaudited financial statements for the nine months ended
September 30, 2024, which are filed on SEDAR+ at www.sedarplus.ca
under Yerbaé’s profile.
Advisors
Maxim Group LLC is serving as the exclusive
financial advisor to Safety Shot in connection with the merger.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. are serving as
legal counsel to Safety Shot in connection with the merger and
Cozen O’Connor LLP is serving as legal counsel to Yerbaé.
Additional Information and Where to Find
It
In connection with the proposed Transaction,
Safety Shot and Yerbaé plan to file or cause to be filed relevant
materials in the United States with the SEC and in Canada with the
applicable Commissions on Sedar+, including a joint proxy statement
and other relevant documents relating to the proposed transaction.
This communication is not a substitute for the joint proxy
statement or any other document that the Company or Yerbaé may file
with the SEC, the Commissions or send to their security holders in
connection with the transaction. BEFORE MAKING ANY VOTING DECISION,
INVESTORS AND SECURITY HOLDERS OF THE COMPANY AND YERBAÉ ARE URGED
TO READ THESE MATERIALS, INCLUDING THE JOINT PROXY STATEMENT,
CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE
THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT YERBAÉ, THE COMPANY,
THE TRANSACTION, AND RELATED MATTERS. The joint proxy statement and
other relevant materials (when they become available), and any
other documents filed by the Company or Yerbae with the SEC or the
Commissions, may be obtained free of charge at the SEC website at
www.sec.gov or www.sedarplus.ca. In addition, investors and
security holders may obtain free copies of the documents filed with
the SEC by the Company by directing a written request to: Safety
Shot, Inc., 1061 E. Indiantown Rd., Ste. 110, Jupiter, FL 33477 or
to Yerbae Brands Corp., 18801 N Thompson Peak Pkwy, Suite 380,
Scottsdale, AZ 85255. Investors and security holders are urged to
read the joint proxy statement and the other relevant materials
when they become available before making any voting or investment
decision with respect to the proposed transaction.
Participants in the
Solicitation
The Company, Yerbaé and their respective
directors and executive officers may be deemed participants in the
solicitation of proxies in connection with the transaction. The
Company’s and Yerbaé’s stockholders and other interested persons
may obtain, without charge, more detailed information (i) regarding
the directors and executive officers of the Company in the
Company’s Annual Report on Form 10-K filed with the SEC on April 1,
2024, its definitive proxy statement on Schedule 14A relating to
its 2024 Annual Meeting of Stockholders filed with the SEC on June
24, 2024 and other relevant materials filed with the SEC when they
become available; and (ii) regarding Yerbaé’s directors and
executive officers in Yerbaé’s Form 10 filed with the SEC on July
19, 2024 and other relevant materials filed with the SEC when they
become available. Information regarding the persons who may, under
SEC rules, be deemed participants in the solicitation of proxies in
connection with the transaction will be set forth in the joint
proxy statement for the transaction when available. Additional
information regarding the interests of participants in the
solicitation of proxies in connection with the transaction will be
included in the joint proxy statement that the Company and Yerbaé
intend to file with the SEC and the Commissions on SEDAR+.
No Offer or Solicitation
This communication does not constitute an offer
to sell or the solicitation of an offer to buy any securities or a
solicitation of any vote or approval, nor shall there be any sale
of any securities in any state or jurisdiction in which such offer,
solicitation, or sale would be unlawful prior to registration or
qualification under the securities laws of such other
jurisdiction.
Additional Information
The TSX Venture Exchange Inc. has in no
way passed upon the merits of the proposed Transaction and has
neither approved nor disapproved the contents of this news release.
Completion of the Transaction is subject to a number of conditions,
including but not limited to acceptance of the TSXV. There can be
no assurances that the Transaction will be completed as proposed or
at all. Trading in the securities of either Safety Shot or Yerbaé
should be considered highly speculative.
On Behalf of the Board of Directors of
Safety Shot, Inc.
“Jarrett Boon”
Jarrett Boon, Chief Executive Officer
Safety Shot Contact
Information:
Investor Relations
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
On Behalf of the Board of Directors of
Yerbaé Brands Corp.
“Todd Gibson”
Todd Gibson, Chief Executive Officer and
Co-Founder
Yerbaé Contact Information:
For investors, investors@yerbae.com or
480,471.8391
To reach CEO Todd Gibson, todd@yerbae.com or
480.471.8391
Forward-Looking Statements
This press release contains certain
forward-looking statements within
the meaning of applicable securities laws with respect to
the proposed Transaction and business combination between SHOT and
Yerbaé. All statements other than statements of
historical facts contained in this press release, including
statements regarding the Transaction and closing thereof, SHOT’ or
Yerbaé’s future results of operations and financial position, SHOT’
and Yerbaé’s business strategy, prospective costs, timing and
likelihood of success, plans and objectives of management for
future operations, future results of current and anticipated
operations of SHOT and Yerbaé, and the expected value of the
combined company after the transactions, are forward-looking
statements. These forward-looking statements generally are
identified by the words “believe,” “project,” “expect,”
“anticipate,” “estimate,” “intend,” “strategy,” “future,”
“opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,”
“will continue,” “will likely result,” and similar expressions.
These forward-looking statements are subject to a number of risks,
uncertainties and assumptions, including, but not limited to, the
following risks relating to the proposed business combination: the
risk that the Transaction may not be completed in a timely manner
or at all, which may adversely affect the price of each of SHOT’s
and Yerbaé’s securities; the occurrence of any event, change or
other circumstances that could give rise to the termination of the
Arrangement Agreement; the inability to complete the transactions
contemplated by the Arrangement Agreement, including due to failure
to obtain approval of the shareholders of SHOT or Yerbae, the
Court, that of the TSXV or Nasdaq as well as other conditions to
closing in the Arrangement Agreement; the inability to maintain the
listing of SHOT ordinary shares on Nasdaq following the completion
of the Transaction; the risk that the transactions contemplated by
the Arrangement Agreement may disrupt current plans and operations
of SHOT as a result of the announcement and consummation of these
transactions; the ability to recognize the anticipated benefits of
the business combination contemplated by the Arrangement Agreement,
which may be affected by, among other things, competition, the
ability of the combined company to grow and manage growth
economically and hire and retain key employees; costs related to
the business combination; changes in applicable laws or
regulations; the possibility that Yerbaé or SHOT may be adversely
affected by other economic, business, and/or competitive factors;
and other risks and uncertainties to be identified in the proxy
statement (when available) relating to the Transaction, including
those under “Risk Factors” therein, and in other filings with the
SEC made by SHOT or Yerbaé, as applicable. Moreover, each of Yerbaé
and SHOT operate in very competitive and rapidly changing
environments. Because forward-looking statements are inherently
subject to risks and uncertainties, some of which cannot be
predicted or quantified and some of which are beyond Yerbaé’s and
SHOT’ control, readers should not rely on these forward-looking
statements as predictions of future events. Forward-looking
statements speak only as of the date they are made. Neither Yerbaé
nor SHOT give any assurance that either Yerbaé or SHOT will achieve
its expectations as stated herein. Readers are cautioned not to put
undue reliance on forward-looking statements, and, except as
required by law, Yerbaé and SHOT assume no obligation and do not
intend to update or revise these forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
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