SIRIUS Kicks Off New TV Spot Featuring Pamela Anderson on Monday Night Football
October 27 2003 - 12:30PM
PR Newswire (US)
SIRIUS Kicks Off New TV Spot Featuring Pamela Anderson on Monday
Night Football Put Yourself in the Driver's Seat - Literally - With
All Access Pam Promotion! NEW YORK, Oct. 27 /PRNewswire-FirstCall/
-- SIRIUS , known for delivering the very best in commercial-free
music and premium audio entertainment to cars and homes across the
country, today announced the launch of a 30-second television
commercial depicting Pamela Anderson washing a car. The commercial
will debut on Monday Night Football on October 27. (Logo:
http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 ) Directed by
Rob Cohen (The Fast and the Furious, The Rat Pack, Triple X), the
spot shows Pamela using every curve of her body to render the car
spotless. The commercial also highlights SIRIUS' 100%
commercial-free music streams and the SIRIUS Audiovox S.R.S., which
allows subscribers to easily bring the service from car to home. So
why is Pamela Anderson washing a car? It's one of the many prizes
being offered in the All Access Pam promotion from SIRIUS. In
addition to giving subscribers the chance to watch Pamela wash
their car, other prizes include a dinner party at football's big
game in Houston next January and an exclusive private party in
South Beach, all featuring appearances by Pamela. In addition,
SIRIUS enlisted famed fashion photographer David LaChapelle to
shoot a life-size cutout of Pamela that will appear at retailers
this holiday season. Other elements of the marketing campaign
include a training video for store personnel and public appearances
by Pamela at high-profile events. "We brought together a team of
world-class talents including Rob Cohen and David LaChapelle to
create a truly captivating campaign," said Mary Pat Ryan, Executive
Vice President of Marketing for SIRIUS. "We are quite confident
that Monday Night Football viewers will want a chance to be in that
drivers seat, and to get SIRIUS." Pamela has a multi-tiered
relationship with SIRIUS that begins with her weekly talk show,
"Club Pam," which will air live on SIRIUS on Friday's at 5 p.m. ET,
and will re-air at 6 p.m. PT the same day. The SIRIUS Audiovox
S.R.S., home and car kits, are available at retail for a total
price of only $149 after a mail-in rebate. About SIRIUS SIRIUS is
the only satellite radio service bringing listeners more than 100
streams of the best music and entertainment coast-to-coast. SIRIUS
offers 60 music streams with no commercials, along with over 40
world-class sports, news and entertainment streams for a monthly
subscription fee of only $12.95, with greater savings for upfront
payments of multiple months or a year or more. Stream Jockeys
create and deliver uncompromised music in virtually every genre to
our listeners 24 hours a day. Satellite radio products bringing
SIRIUS to listeners in the car, truck, home, RV and boat are
manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are
available at major retailers including Circuit City, Best Buy, Car
Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and
Crutchfield. SIRIUS is the leading OEM satellite radio provider,
with exclusive partnerships with DaimlerChrysler, Ford and BMW.
Automotive brands currently offering SIRIUS radios in select new
car models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan,
Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands
that have announced plans to offer SIRIUS in select models include
Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston
Martin. Genmar Holdings, the world's largest manufacturer of
recreational boats, Formula Boats and Winnebago, the leading
supplier of recreational vehicles and motor homes, also offer
SIRIUS. Click on http://www.sirius.com/ to listen to SIRIUS live,
or to find a SIRIUS retailer or car dealer in your area. Any
statements that express, or involve discussions as to,
expectations, beliefs, plans, objectives, assumptions, future
events or performance with respect to SIRIUS Satellite Radio Inc.
are not historical facts and may be forward-looking and,
accordingly, such statements involve estimates, assumptions and
uncertainties which could cause actual results to differ materially
from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by
reference to the factors discussed in our Annual Report on Form
10-K for the year ended December 31, 2002 filed with the Securities
and Exchange Commission. Among the key factors that have a direct
bearing on our results of operations are: our dependence upon third
parties to manufacture, distribute, market and sell SIRIUS radios
and components for those radios; the unproven market for our
service; our competitive position and any events which affect the
useful life of our satellites.
http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125DATASOURCE:
SIRIUS CONTACT: Jim Collins, Media and Investors, +1-212-901-6422,
, or Ron Rodrigues, Media, +1-212-584-5192, , both of SIRIUS; or
Thomas Meyer, Media Relations, +1-310-566-2285, , for SIRIUS Web
site: http://www.sirius.com/
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