Skullcandy® Announces Official Audio Partnership with VRLA
August 05 2016 - 8:00AM
Skullcandy, Inc. (NASDAQ:SKUL), the performance and lifestyle audio
brand founded at the intersection of music, sports, technology and
creative culture, announces an official audio partnership with VRLA
Summer Expo 2016. VRLA is the world’s largest virtual and augmented
reality expo, welcoming both consumers and industry professionals.
VRLA will serve as a platform for Skullcandy® to host product demos
of the innovative Bluetooth® virtual reality headphone that they
have been developing for early 2017 release.
“In our day to day lives, all the senses combine to
create a meaningful or memorable experience,” said Hoby Darling,
Skullcandy’s President and Chief Executive Officer. “There’s been
remarkable progress with accessibility of hardware, software and
content creation tools, but the majority of these advancements have
been focused on elevating the visual VR experience. We’re here
because we want to be catalysts for progressing the virtual reality
audio, which we believe is an essential part of having a true VR
experience.”
The brand’s first VR audio headphone, the new
Crusher VRA™, features stereo haptic bass drivers that deliver
directional bass you can feel, ferrofluid integration for broader,
cleaner bass response and refined digital signal processing (DSP).
This proprietary set of features combine to create industry-leading
immersion and a premium multi-sensory experience. In another first
for the brand, expo attendees can demo Crusher VRA with
Skullcandy’s Audioscape VR app experience.
Audioscape is a pioneering VR music generator app,
created in partnership with MediaMonks, that will debut at VRLA.
Through simple user-interactions and clever development of looping
custom music elements, you’re surrounded in the music you help
create. Audioscape’s 360 spatial sound and responsive visuals that
reinforce what you’re hearing create a rich audio/visual
experience. The content demonstrates the power of designing a VR
experience around audio.
As part of the event, Skullcandy will also
collaborate with The Wave, Subpac, 3D Live, WeLens, and VRLA, to
launch the world’s first silent VR rave experience that involves a
lineup of 11 artists mixing live music inside VR across two days.
Finally, Skullcandy will host an hour long panel with industry
leaders to discuss VR audio innovations and partner with select
exhibitors to supply headphones for their VR content.
VRLA will take place Friday, August 5th and
Saturday August 6th at the Los Angeles Convention Center. Learn
more about Crusher VRA at
http://www.skullcandy.com/CRUSHERVRA.html.
About Skullcandy:Founded at the intersection of
music, sports, technology and creative culture, Skullcandy® creates
world-class audio and gaming products for the risk takers,
innovators, and pioneers who inspire us all to live life at full
volume. From new innovations in the science of sound and human
potential, to collaborations with up-and-coming musicians and
athletes, Skullcandy lives by its mission to inspire life at full
volume through forward-thinking technologies and ideas, and leading
edge design and materialization. Skullcandy designs, markets, and
distributes audio and gaming headphones and other accessory-related
products under the Skullcandy and 2XL® brands. The Company's
products are sold and distributed through a variety of channels
around the world from its global locations in Park City, London,
Tokyo, Zurich, Mexico City, and Shanghai, as well as through
partners in some of the most important cultural and sports hubs in
the world. The Company's website can be found at
http://www.skullcandy.com.
About VRLA:Founded in 2014, The Virtual Reality
Foundation is a non-profit that was created at the nexus of the
emerging medium of virtual reality and Los Angeles' entertainment
industry. The foundation produces the VRLA Expo, where virtual
reality's new generation of technologists, enthusiasts and thinkers
converge to try the latest experiences, consumer gear and creators'
tools, and will host the third annual Proto Awards.
CONTACT: CLAUDIA GARCIA // AZIONE // Claudia@azionepr.com // 973-896-7272
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