Sleep Number Introduces New c1 Smart Bed, Providing Smart Adjustability at an Exceptional Value
June 17 2024 - 9:00AM
Business Wire
New innovation designed to help even more
couples achieve quality sleep; Sleep Number now offers three smart
beds under $2,000
Today, Sleep Number Corporation (Nasdaq: SNBR), the sleep
wellness technology leader, unveiled its new Sleep Number® c1 smart
bed at only $999 (Queen). The brand’s best value, the c1 offers the
same signature adjustable firmness on either side and sleep
technology features as Sleep Number’s higher-end smart beds. For
under $1,000, sleepers receive their ideal comfort and support;
breathable technology that draws heat away from the body; and
personalized digital sleep health insights to help improve sleep
over time. And, because only Sleep Number® smart beds are designed
specifically for the differing needs of couples, both sleepers can
tailor their preferences to meet their unique sleep needs; in fact,
Sleep Number Smart Sleepers get 28 minutes more restful sleep per
night.
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The brand’s best value, the c1 offers the
same signature adjustable firmness on either side and sleep
technology features as Sleep Number’s higher-end smart beds. For
under $1,000, sleepers receive their ideal comfort and support;
breathable technology that draws heat away from the body; and
personalized digital sleep health insights to help improve sleep
over time. (Photo: Business Wire)
“We are excited to introduce the c1 smart bed – and offer three
of our smart beds under $2,000 – to meet the needs of today’s
value-conscious, scrutinizing consumer,” said Shelly Ibach, Chair,
President and Chief Executive Officer, Sleep Number. “Quality sleep
is an essential part of everyone’s health and wellbeing. Only Sleep
Number offers science-backed smart beds that deliver unmatched
benefits: individualized sleep for couples, digital health
features, active and passive temperature control and adjustable
firmness. We’ve strengthened our smart bed portfolio with a
superior sleep innovation under $1,000 and are fulfilling our
purpose to improve the health and wellbeing of society through
higher quality sleep.”
The c1 smart bed joins Sleep Number’s popular Classic Series
smart bed collection, known for its comfortably affordable price
points. Rounding out the Classic Series collection are the Sleep
Number®c2 smart bed ($1,299, Queen) and the c4 smart bed ($1,899,
Queen), offering the brand’s smart adjustability, breathable
comfort and cushioning support at a great value. With the
introduction of the c1, Sleep Number now offers three unique smart
beds for under $2,000 (Queen sizes). Sleep Number c1 smart bed
features include:
- Temperature Benefits: The c1 smart bed helps alleviate
one of the most common barriers to high quality sleep: temperature.
According to Sleep Number data, 80% of couples report one or both
partners sleep too hot or cold.** A ceramic gel layer in the c1
smart bed draws heat away for breathable comfort.
- Individualized Comfort: Sleep Number smart beds allow
each sleeper to choose their ideal level of firmness -- their Sleep
Number® setting -- and contour to the body to relieve pressure
points. Throughout the night, the smart beds then deliver
effortless adjustability to keep both sleepers comfortable and
helping them achieve their best sleep every night.
- Personalized Sleep Health Insights via the Sleep Number
App: By combining artificial intelligence (AI) technology and
sleep science, which "learn” from each sleeper over time, the Sleep
Number smart bed delivers personalized health and wellbeing
insights to each sleeper. The smart bed monitors vital personal
health data and sleep trends and continuously analyzes and
personalizes sleep insights in partnership with leading sleep
health experts. Additionally, the app was newly updated to offer
additional customer service features and integrate with Sleep
Number’s rewards program, offering a turnkey solution for all
customers’ Sleep Number needs.
- Compatibility with Sleep Number’s Smart Adjustable
Bases: The accompanying FlexFit™ smart adjustable bases elevate
each sleeper’s experience and fit individual comfort preferences.
The bases feature Partner Snore™ technology to help alleviate
snoring***, under bed lighting and head and foot adjustments.
The new Sleep Number c1 smart bed is available now at
sleepnumber.com and at Sleep Number® stores.
Additionally, today marks the start of Sleep Number’s annual
Lowest Prices of the Season sale, which runs through July 7, 2024.
Science-backed innovations that will be on sale include:
- Sleep Number smart beds starting at $999
- 30% off Sleep Number’s most popular smart bed, the i8 smart
bed, featuring advanced temperature balancing and plush,
pressure-relieving support
- $1,000 off the Sleep Number Climate360® smart bed, the only
smart bed in the world that actively cools, warms, and effortlessly
responds to the needs of both sleepers.§
- 25% off the temperature balancing True Temp bedding and pillows
collection. Sleepers can take the PillowFit® quiz to find their
perfect pillow size and shape
- Up to 40% off furniture, designed to complement any bedroom
décor
*Based on average SleepIQ® data from 8/1/21 - 2/28/22 of
sleepers engaging with Sleep Number® setting, SleepIQ® data and
FlexFit™ adjustable base vs. sleepers who have those features but
didn’t similarly engage with them. **Results from a 2020 Sleep
Number survey of 1,004 respondents reported they or their partner
sometimes sleep too hot or too cold. ***Available with selected
FlexFit™ adjustable bases. Partner Snore™ technology may
temporarily relieve common, mild snoring in otherwise healthy
adults. Partner Snore™ technology is available with Split King and
FlexTop® King mattresses. Bluetooth 4.x compatible device required.
Not included. §Based on use of temperature features and our
proprietary Responsive Air® technology.
About Sleep Number Corporation
Sleep Number is a sleep wellness technology leader. Our
life-changing innovations revolutionized the commoditized sleep
industry and awakened consumers to the possibility of proven
quality sleep. Sleep Number® smart beds integrate physical and
digital innovations for unparalleled comfort; they automatically
respond to the needs of each sleeper with ideal firmness, position
and temperature benefits. To date, we have improved over 15 million
lives, and 94% of smart sleepers report better sleep versus a
non-smart bed.T
We are guided by our purpose to improve the health and wellbeing
of society through higher quality sleep. This is demonstrated
through lifelong relationships with millions of highly engaged
Smart Sleepers and partnerships with global research institutions
who use our 27 billion hours of longitudinal data to study sleep’s
impact on health. Furthermore, our purpose is exemplified through
4,000 mission-driven team members; they passionately innovate to
drive value creation through our vertically integrated business
model, including exclusive direct-to-consumer selling in over 650
stores and online.
To learn more about life-changing, individualized sleep, visit a
Sleep Number® store near you, our newsroom and investor relations
sites, or SleepNumber.com.
T Based on self-reported data from 90 incentivized, first-time
users 3/23-6/23; 6 weeks with smart bed features disabled, then 6
weeks enabled.
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Media Nichole Teixeira Sleep Number Public Relations
Nichole.Teixeira@sleepnumber.com
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