Atop a Hill of Plastic Waste and Led by an Animated Sea
Turtle Voiced by Sir Rod
Stewart, Choir Sings "Now is the Time for
Change"
AIRPORT CITY, Israel,
Nov. 15, 2018 /PRNewswire/
-- SodaStream International LTD. unveiled Tuesday its newest
video campaign focused on the global damage caused by single-use
plastic bottles. The video features a singing sea turtle calling on
people to take responsibility and make the simple and meaningful
life change of going reusable.The video acts as a metaphor for the
green hills and blue oceans that have, over the years, become
littered by plastic waste. The viral campaign has garnered 20
million views in its first 48 hours.
"Plastic has become a pandemic threat with its impact upon human
health still unknown, but with devastating environmental
consequences to our oceans and marine life," said Daniel Birnbaum. "In this campaign, we wanted to
give a voice to marine animals and, together with them, encourage
people and corporations to switch from single-use plastic to
reusable packaging."
To view the video, click here.
Lead by Sir Rod Stewart as the
sea turtle, recurrent celebrity Thor "The Mountain" Bjornsson,
rising talent Sarah Catherine Hook,
a choir of people and marine animals injured by plastic parts sing
extract from "Ocean of Change", song written for SodaStream for
this campaign.
A tear of
sorrow
Tears of hope
An ocean of
regret
I never meant to hurt you so
It is not
over yet
We can still make this right
again
We can still save ourselves
Oceans are
the springs of life
They're crying S.O.S
Now it is the time for a change
it's in our hands Now it is the time for a change it's in our
hands
Will piles of trash and poisoned seas
be our
legacy?
Our kids deserve much more than that
A
world - pollution free
We can still make this right
again
We can still save ourselves
Oceans are
the springs of life
They're crying S.O.S
Now it is the time for a change
it's in our hands Now it is the time for a change it's in our
hands
"I have a great love for our oceans and marine life and was
happy to lend my voice and support to this campaign," commented Sir
Rod Stewart. "If it helps raise
awareness and effect simple changes like switching to reusable
bottles then I'm honored to be a part of it."
The video has been launched in tandem with the website
www.FightPlastic.com, where SodaStream encourages consumers to take
a stand against single-use plastic.
"While one reusable SodaStream bottle can save thousands of
single-use plastic bottles, the world needs to change more than
just its drinking habits to combat the global pollution hazard. We
should all do our best to shift away from single-use plastic
including straws, cups, bags and bottles," continued Birnbaum.
"SodaStream hopes that this campaign will encourage many to make
the change. It's in our hands."
Go to www.FightPlastic.com to be a part of the change and learn
about SodaStream's ongoing mission to stop single-use plastic
pollution.
About SodaStream
SodaStream is the No. 1 sparkling
water brand in the world. SodaStream enables consumers to easily
transform ordinary tap water into sparkling water in seconds.
SodaStream Sparkling Water Makers offer a highly differentiated and
innovative alternative to consumers of bottled and canned
carbonated soft drinks so that they can enjoy their favorite
beverages without single-use plastic bottles. One SodaStream
carbonating bottle can save up to thousands of single-use plastic
bottles and cans. The products are environmentally friendly,
promote health and wellness, cost effective, and are
customizable and fun to use. Products are available at more than
80,000 retail stores across 46 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream on Facebook,
Twitter, Pinterest, Instagram and YouTube, visit
www.SodaStream.com.
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SOURCE SodaStream International Ltd.