Simplify Asset Management’s Innovative Lineup of Exchange-traded Funds Passes the $1 Billion Asset Threshold
December 28 2021 - 8:57AM
Business Wire
In just over a year, firm has debuted numerous
first-of-their-kind ETF offerings, solving major portfolio
challenges for advisors and investors
Simplify has also dramatically expanded its leadership team,
adding investment industry luminaries such as Harley Bassman and
Michael Green
Simplify Asset Management (“Simplify”), an innovative provider
of Exchange Traded Funds (“ETFs”) designed to solve today’s most
pressing portfolio construction challenges, is today celebrating
the fact that the firm’s ETF lineup has surpassed the $1 billion
assets under management (“AUM”) threshold.
Since launching its first three ETFs in September 2020, the
firm’s lineup has since grown to include 16 funds, including
several first-of-their kind offerings, such as the recently
launched Simplify Hedged Equity ETF (HEQT), which is fully invested
in the S&P 500 while simultaneously investing in a series of
put-spread collars designed to help reduce volatility; the Simplify
Health Care ETF (PINK), the first “pro bono” ETF, with all net
profits from this actively managed fund donated for the benefit of
the Susan G. Komen foundation; and the Simplify US Equity PLUS GBTC
ETF (SPBC), which provides 100% exposure to US equities along with
a 10% exposure to bitcoin via the Grayscale Bitcoin Trust.
“Our mission is to help advisors and asset managers navigate
their toughest portfolio challenges through all types of market
conditions. These challenges include record valuations, rising
inflationary pressures, diminishing role of bonds, generating
income in a world of near zero rates, and changing market structure
dominated by passive and derivatives,” said Paul Kim, CEO &
Co-Founder of Simplify. “We are thrilled and humbled by the
response our fund lineup has generated so far. We’re just getting
started in bringing new and ever more innovative approaches to the
marketplace.”
“But the Simplify story is as much about people as it is about
our strategies,” added Kim. “The elite team we are building will
play a major role as we look to further fuel our growth in 2022 and
beyond.”
Joining Kim, co-founder David Berns, Ph.D., and Simplify’s
existing leadership team this year have been such industry
luminaries as Michael Green, who in April became Simplify’s Chief
Strategist, and Harley Bassman, creator of the MOVE Index and
widely known as “The Convexity Maven,” who joined the firm in
February as Managing Partner. Simplify continues to add portfolio
management, sales, marketing and operational talent.
Simplify also launched its own lineup of events this year
including the inaugural Entering the Fall Thought Leadership
Series. This one-day event brought together some of the biggest
names in hedge funds, ETFs, financial research, trading, financial
innovation, social media and investor education to share insights
and ideas around current market dynamics, investment opportunities
and regulatory updates.
“Being a true partner and a key resource for advisors goes
deeper than building a lineup of funds. While product innovation
will always be in our DNA, we’re just as focused on providing the
marketplace with insights, ideas, and access to some of the best
minds that can help them navigate highly volatile markets,” added
Berns. “We’re very excited to be marking this key asset milestone,
and we are just as excited about what we have planned for Simplify
in the years to come.”
ABOUT SIMPLIFY ASSET MANAGEMENT INC
Simplify Asset Management Inc. is a Registered Investment
Adviser founded in 2020 to help advisors tackle the most pressing
portfolio challenges with an innovative set of options-based
strategies. By accounting for real-world investor needs and market
behavior, along with the non-linear power of options, our
strategies allow for the tailored portfolio outcomes for which
clients are looking. For more information, visit
www.simplify.us.
Investors should carefully consider the investment
objectives, risks, charges and expenses of Exchange Traded Funds
(ETFs) before investing. To obtain an ETF's prospectus containing
this and other important information, please call (855) 772-8488,
or visit SimplifyETFs.com. Please read the prospectus carefully
before you invest.
An investment in the fund involves risk, including possible
loss of principal. Past performance does not guarantee future
results.
A Fund’s focus on the healthcare sector may cause its value to
fluctuate and be more susceptible to particular risks of the sector
such as government regulations, rising costs of medical products
and services, pricing pressure, industry innovation and changes in
technologies. A Fund that focuses its investments in securities of
biotechnology and the healthcare industry may be affected by
economic, legislative or regulatory developments that could cause
the Fund’s net asset value to fluctuate due to this
concentration.
An options strategy that involves buying OTM put options while
simultaneously selling the same number of puts further OTM
(put-spread), while offsetting the cost of the put-spread by
selling OTM calls (the collar). While the option overlay is
intended to improve the Fund’s performance, there is no guarantee
that it will do so. Utilizing an option overlay strategy involves
the risk that as the buyer of a put or call option, the Fund risks
losing the entire premium invested in the option if the Fund does
not exercise the option. Also, securities and options traded in
over-the-counter markets may trade less frequently and in limited
volumes and thus exhibit more volatility and liquidity risk.
The value of the Fund's investment in the Grayscale® Bitcoin
Trust is subject to fluctuations in the value of bitcoins. The
value of bitcoins is determined by the supply of and demand for
bitcoins in the global market for the trading of bitcoins. Pricing
on Bitcoin Exchanges and other venues can be volatile and can
adversely affect the value of the Grayscale® Bitcoin Trust.
Cryptocurrencies operate without central authority or banks and are
not backed by any government. Cryptocurrencies may experience very
high volatility, and related investment vehicles that invest in
cryptocurrencies may be affected by such volatility.
Simplify ETFs are distributed by Foreside Financial Services,
LLC.
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MEDIA CONTACT: Chris Sullivan MacMillan Communications
(212) 473-4442 chris@macmillancom.com
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