SHANGHAI, Jan. 27, 2014 /PRNewswire/ -- Spreadtrum
Communications, Inc. ("Spreadtrum" or the "Company"), a leading
fabless semiconductor provider in China with advanced technology in 2G, 3G and
4G wireless communications standards, today introduced its next
generation single-core smartphone platform for WCDMA, TD-SCDMA and
EDGE, which integrates a Cortex™-A7 CPU running at speeds up to
1.2GHz as well as GPS, WiFi, Bluetooth® and FM connectivity
functions. This higher level of integration coupled with faster
device performance is designed to further reduce the cost of
entry-level smartphones while enhancing the user experience,
particularly important in emerging markets where there are large
numbers of consumers who will be buying their first smartphone over
the next few years.
"Our single-core smartphone platform provides a rich user
experience to the consumer who is buying a smartphone for the first
time," said Dr. Leo Li, chairman and
CEO of Spreadtrum Communications. "By integrating connectivity, we
are able to bring down the total device cost for our customers
which can help further improve end-market retail prices. This can
help further open up mass market demand globally."
According to U.K. research firm Mediacells, consumers in
India and China will purchase more than 500 million
smartphones in 2014, accounting for half of the total units that
will be sold globally. Of these, more than 400 million consumers
will be buying their first smartphone, underscoring the importance
of entry level smartphones in these regions. "In 2014, the number
of mobile Internet users in the developing world will overtake
those in the developed world for the first time," said Brad Rees, managing director of Mediacells.
Spreadtrum is introducing three new chipsets with the launch of
its next generation single-core smartphone platform. The SC7715,
which is sampling now, is a single-core WCDMA smartphone chipset
with integrated connectivity, supporting WCDMA/HSPA+ and
EDGE/GPRS/GSM standards. It integrates a single-core Cortex™-A7 CPU
running at speeds up to 1.2GHz, a Mali 400 GPU for high performance graphics, as
well as GPS, WiFi, Bluetooth® and FM functions. The chip also
supports up to a 5 megapixel camera, 720p video and display
resolution up to WVGA. Spreadtrum is also sampling its next
generation single-core EDGE smartphone chipset (SC6815) and will
release a similar platform for TD-SCDMA (SC8815) in the second
quarter.
About Spreadtrum Communications, Inc.
Spreadtrum Communications, Inc. is a fabless semiconductor
company that develops mobile chipset platforms for smartphones,
feature phones and other consumer electronics products, supporting
2G, 3G and 4G wireless communications standards. Spreadtrum's
solutions combine its highly integrated, power-efficient chipsets
with customizable software and reference designs in a complete
turnkey platform, enabling customers to achieve faster design
cycles with a lower development cost. Spreadtrum's customers
include global and China-based
manufacturers developing mobile products for consumers in
China and emerging markets around
the world. Spreadtrum is a privately held company headquartered in
Shanghai and an affiliate of
Tsinghua Unigroup, Ltd. For more information, visit
www.spreadtrum.com.
SOURCE Spreadtrum Communications, Inc.