Sequential Brands Group Announces Danica Patrick as Brand Ambassador for REVO Eyewear
October 28 2013 - 8:00AM
Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the
"Company"), announced today that NASCAR superstar Danica Patrick
will partner with Sequential to promote its performance brand REVO.
Patrick is one of the most recognizable athletes in the world
and drives the No. 10 GoDaddy Chevrolet in the prestigious NASCAR
Sprint Cup Series – the premier form of motorsports in North
America. Danica will be wearing REVO both on and off the track and
will be featured in upcoming brand campaigns. She will be
involved in the product development process and is lending her
extensive experience with eyewear to add her unique design
aesthetic for the 2014 collection. In addition, she will be
featured in the Spring 2014 advertising and marketing campaign, and
featured throughout REVO's social media platforms.
"REVO is an incredible brand known for its innovative technology
and crystal clear lenses," stated Danica Patrick. "I am honored to
be an ambassador for such a renowned brand, and I'm eager to
celebrate this new partnership with Sequential by ringing the
opening bell of NASDAQ together with them today."
Sequential Brands Group began trading on the NASDAQ Capital
Market on September 24, 2013, and in celebration of its new
listing, was invited to participate in the opening ceremony bell
ringing scheduled for this morning at 9:30 ET.
Yehuda Shmidman, CEO of Sequential, stated, "We are thrilled to
celebrate our recent listing on NASDAQ by ringing the opening bell
with our friend and partner Danica Patrick. Today marks a
major milestone in Sequential's evolution into a leading global
Brand Management organization."
Founded in 1985, REVO quickly became a global performance
eyewear brand known as the leader in polarized lens
technology. REVO sunglasses were first created by utilizing
lens technology developed by NASA as solar protection for
satellites. Nearly three decades later, REVO continues to
build on its rich tradition of technology and innovation by
offering the clearest and most advanced high-contrast polarized
sunglasses available. Designed for the active consumer, the
REVO eyewear collection is available at Sunglass Hut stores and
other premium retail locations worldwide.
REVO was acquired by Sequential in July 2013 and is the fourth
brand to be added to the company's portfolio within the past year
and the seventh overall.
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands that presently
include William Rast®, People's Liberation®, DVS®, Heelys®,
Caribbean Joe®, Ellen Tracy® and Revo®. Sequential seeks to ensure
that its brands continue to thrive and grow by employing strong
brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and in certain international territories. For more
information, please visit Sequential's corporate website at:
www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
FORWARD-LOOKING STATEMENTS
Certain statements in this press release and oral statements
made from time to time by representatives of the Company are
forward-looking statements ("forward-looking statements") that
involve risks and uncertainties. For this purpose, any statements
contained in this press release that are not statements of
historical fact may be deemed to be forward-looking statements.
When used in this press release and in documents referenced herein,
forward-looking statements include, without limitation, statements
regarding our expectations, beliefs or intentions that are
signified by terminology such as "subject to," "believes,"
"anticipates," "plans," "expects," "intends," "estimates," "may,"
"will," "should," "can," the negatives thereof, variations thereon
and similar expressions. Such forward-looking statements reflect
the Company's current views with respect to future events, based on
what the Company believes are reasonable assumptions; however, such
statements are subject to certain risks, uncertainties and other
factors. Our actual results may differ materially from those
anticipated in any forward-looking statements due to known and
unknown risks, uncertainties and other factors. The section
entitled "Risk Factors" set forth in Item 1A of Part I of our
Annual Report on Form 10-K for the year ended December 31, 2012, in
Item 1A of Part II of our Quarterly Report on Form 10-Q for the
quarterly period ended June 30, 2013 and in similar discussions in
our other Securities and Exchange Commission filings, discuss some
of the important risks, uncertainties and other factors that may
affect our business, results of operations and financial condition.
The Company's stockholders are urged to consider such risks,
uncertainties and factors carefully in evaluating the
forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements. Forward-looking
statements are not, and should not be relied upon as, a guarantee
of future performance or results, nor will they necessarily prove
to be accurate indications of the times at or by which any such
performance or results will be achieved. As a result, actual
outcomes and results may differ materially from those expressed in
forward-looking statements. The Company is under no obligation to,
and expressly disclaims any such obligation to, update or alter its
forward-looking statements, whether as a result of new information,
future events or otherwise.
CONTACT: For all media inquiries please contact:
Jaime Cassavechia
EJ Media Group
Jaime@ejmediagroup.com
212-518-4771 x. 108
For all investor relations inquiries please contact:
Gary Klein, CFO
Sequential Brands Group
gklein@sbg-ny.com
646-564-2574
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