Sequential Brands Group (Nasdaq:SQBG) ("Sequential" or the
"Company"), announced today in conjunction with DVS Footwear
International, plans for 2014 that include a new partnership with
accessories giant Aquarius, Ltd.
DVS bags, backpacks, and accessories will launch in Fall 2014
through a new license signed with Aquarius, a worldwide leader in
design and manufacturing. The product launch will target retailers
in the skate specialty arena, parallel with footwear
distribution.
"Our team is very excited to create this category in partnership
with DVS," said Bobby Fields, Vice President, Aquarius. Bobby
added, "We believe that the brand's authenticity in the action
sports arena is a perfect fit for what we do."
"The DVS growth strategy for 2014 and beyond includes global
expansion and product extensions to further develop DVS's hold as
an authentic lifestyle brand rooted in action sports," said Rick
Platt, Group President of Sequential.
DVS will show Fall 2014 product at Agenda, Long Beach this week
and in New York towards the end of the month in conjunction with an
overhauled and expanded 360 degree marketing campaign. The campaign
will feature new messaging in print, digital and video, new
branding on product, including a revamped website and updated POP
giving a fresh look and perspective for the brand.
The DVS athlete roster is comprised of highly talented and well
regarded skate, snow and motocross teams. Top performers
include Torey Pudwill and Daewon Song from skate and snowboarding
Olympics qualifier Mark McMorris. Additionally, DVS kicks off
the year with multiple sport category events including the 2014 AMA
Supercross Series, Winter X Games, 2014 Winter Olympics and the
Street League Series.
DVS is a global brand dedicated to inspiring youth to have fun
and always push forward. With a focus on originality, quality,
and innovation, we create a diverse range of performance &
lifestyle products designed for those who share our passion for
defying boundaries.
About Sequential Brands Group,
Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands that presently
include The Franklin Mint®, William Rast®, People's Liberation®,
DVS®, Heelys®, Caribbean Joe®, Ellen Tracy® and
Revo®. Sequential seeks to ensure that its brands continue to
thrive and grow by employing strong brand management, design and
marketing teams. Sequential has licensed and intends to license its
brands in a variety of consumer categories to retailers,
wholesalers and distributors in the United States and in certain
international territories. For more information, please visit
Sequential's corporate website
at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please
email: newbusiness@sbg-ny.com.
About Aquarius, Ltd
Aquarius Ltd. was incorporated in St. Louis, Missouri in 1969.
Originally a manufacturer and wholesaler of leather watchbands,
Aquarius Ltd. began manufacturing belts in 1971 and has designed
and marketed belts throughout the United States ever since. In
1980, Aquarius Ltd. purchased Witmor Inc., a Chicago based
children's accessory company that specialized in cold weather
accessories. The accessory business has been developed over
the years and Aquarius Ltd. is now one of the largest suppliers of
accessories in the country, including back packs, cold weather,
hats, belts, wallets, suspenders and jewelry. In 1989 Aquarius
Ltd. began licensing, and has held many licenses for various
apparel accessory products over the years. Current licenses and
proprietary brands include: Dickies, London Fog, Beverly Hills Polo
Club, Fila, Certified, Beware, Leather Island, Hustler, and Shaw
Park among many others. Aquarius Ltd. sells to almost every
major retailer in the United States, as well as to hundreds of
small specialty stores. For more information, please visit
http://www.aquariusltd.com/
Forward-Looking Statements
Certain statements in this press release and oral statements
made from time to time by representatives of the Company are
forward-looking statements ("forward-looking statements") that
involve risks and uncertainties. For this purpose, any
statements contained in this press release that are not statements
of historical fact may be deemed to be forward-looking
statements. When used in this press release and in documents
referenced herein, forward-looking statements include, without
limitation, statements regarding our expectations, beliefs or
intentions that are signified by terminology such as "subject to,"
"believes," "anticipates," "plans," "expects," "intends,"
"estimates," "may," "will," "should," "can," the negatives thereof,
variations thereon and similar expressions. Such
forward-looking statements reflect the Company's current views with
respect to future events, based on what the Company believes are
reasonable assumptions; however, such statements are subject to
certain risks, uncertainties and other factors. Our actual
results may differ materially from those anticipated in any
forward-looking statements due to known and unknown risks,
uncertainties and other factors. The section entitled "Risk
Factors" set forth in Item 1A of Part I of our Annual Report on
Form 10-K for the year ended December 31, 2012, in Item 1A of Part
II of our Quarterly Report on Form 10-Q for the quarterly period
ended September 30, 2013 and in similar discussions in our other
Securities and Exchange Commission filings, discuss some of the
important risks, uncertainties and other factors that may affect
our business, results of operations and financial condition.
The Company's stockholders are urged to consider such risks,
uncertainties and factors carefully in evaluating the
forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements. Forward-looking
statements are not, and should not be relied upon as, a guarantee
of future performance or results, nor will they necessarily prove
to be accurate indications of the times at or by which any such
performance or results will be achieved. As a result, actual
outcomes and results may differ materially from those expressed in
forward-looking statements. The Company is under no
obligation to, and expressly disclaims any such obligation to,
update or alter its forward-looking statements, whether as a result
of new information, future events or otherwise.
CONTACT: Media Contacts
For all media inquiries please contact:
Jaime Cassavechia
212-518-4771 x. 108
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