Special Events to Include:
- Exclusive Pop-Up Retail Lounge
- Free Youth Basketball Clinic at Coney Island YMCA with
NBA superstar and AND1 Signature Athlete Lance
Stephenson
- SLAM Magazine Curated Photo Exhibit Featuring Iconic
Brooklyn Streetballers with Proceeds Benefiting
LittleEssentials.org
AND1®, the legendary basketball footwear and apparel brand owned by
Sequential Brands Group, Inc. (Nasdaq:SQBG), today unveiled plans
for a series of special events and charitable activations in
celebration of the 2015 NBA All-Star Weekend in New York City.
Paying homage to Brooklyn Streetball culture, the historic
grassroots basketball brand will kick-off its celebration with the
launch of an exclusive pop-up retail lounge on Flatbush Avenue
across from Barclays Center.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=30643
In partnership with SLAM Magazine, AND1 will host a private
charity event with two of New York's greatest streetball legends
Charlotte Hornet's Lance "Born Ready" Stephenson and former NBA
star Rafer "Skip to My Lou" Alston. The evening will feature an art
installation curated by SLAM showcasing iconic basketball
superstars and images of New York City streetballers. New product
drops will also be showcased during the event with proceeds from
all sales benefiting Brooklyn based community organization Little
Essentials.
"We are thrilled to partner with AND1 in paying tribute to NYC
streetball culture during All-Star weekend with ballers like Rafer
Alston and Lance Stephenson, longtime favorites of our magazine who
we've covered and loved since their high school days and who have
achieved acclaim and success everywhere from Rucker park to the
NBA," said Ben Osborne, Editor-In-Chief at SLAM Magazine.
Additionally, Stephenson, an AND1 signature athlete, will host a
free basketball clinic for local youth at his hometown's Coney
Island YMCA on the morning of February 14th as part of a continuing
charitable partnership between Stephenson, AND1 and the YMCA of
Greater New York.
"For more than 20 years, AND1 has been synonymous with authentic
street basketball culture," said Cape Capener, Senior Vice
President at Sequential Brands Group. "We couldn't have asked for a
more appropriate setting than NYC to celebrate the rich heritage of
our brand and showcase our new product offerings during All-Star
Weekend."
The brand activations during All-Star weekend, come on the heels
of the incredibly successful launch of AND1's Xcelerate-Mid
collection at national retailers including Dick's Sporting Goods,
Eastbay, Foot Action, Hibbett Sports and online at FootLocker.com
and Champs.com.
Immediately following All-Star Weekend, AND1's "Queen City"
pack, which is inspired by the city of Charlotte and features the
classic Tai Chi mid ($100) and two new colorways of the Xcelerate
($85) will hit the shelves at select retailers nationwide.
For more information regarding AND1's All-Star Weekend
activations, please contact: Jaime Cassavechia at
jcassavechia@sbg-ny.com or (212) 518-4771 x108.
About AND1®
Owned by Sequential Brands Group, Inc. (Nasdaq:SQBG), AND1
is a premiere basketball footwear and apparel brand that has
celebrated basketball lifestyle and culture for more than 20
years. Today, the mission of the brand remains a never ending
quest for excellence on and off the court. The celebration of hard
work, dedication and commitment to freedom of expression is
reflected in the unique and iconic product that the brand has and
will continue to create for both the dedicated player and the
casual competitor. For more information, visit www.and1.com and
follow AND1 on Twitter/Facebook @And1basketball and Instagram
@And1.
About Sequential Brand Groups, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands that presently
includes Ellen Tracy®, William Rast®, And1®, Avia®, People's
Liberation®, DVS®, Heelys®, Caribbean Joe®, Revo®, Nevados®,
Linens-N-Things® and The Franklin Mint®. Sequential seeks to ensure
that its brands continue to thrive and grow by employing strong
brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and in certain international territories. For more
information, please visit Sequential's corporate website
at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please
email: newbusiness@sbg-ny.com.
About SLAM Magazine
SLAM was founded in 1994 as the "in your face basketball
magazine," covering all things hoop-related, from NBA, college ball
and high school hoops to old-school stories, kicks, streetball and
the fashion of the game. Twenty years later, SLAM is still the No.
1 dominant media outlet – both in print and online - for all things
that matter in the world of basketball.
About Little Essentials
Little Essentials is a community-based 501(c)(3) organization
that enables, empowers and educates families in need. We enable
families to stay together by providing urgently needed essentials
such as clothing, car seats, cribs and other supplies. We empower
families and promote self-sufficiency by ensuring access to helpful
resources. We educate by hosting free skill-building classes,
workshops and other programs. Visit www.littleessentials.org for
more information.
About the YMCA of Greater New York
The YMCA of Greater New York is, and always will be, dedicated
to building healthy, confident, connected and secure children,
adults, families and communities. With a focus on youth
development, healthy living and social responsibility, the Y
nurtures the potential of every youth and teen, improves New York
City's health and well-being and provides opportunities to give
back and support neighbors. In scores of neighborhoods across the
five boroughs and its camp upstate, the Y makes accessible the
support and opportunities that empower more than 500,000 New
Yorkers to learn, grow and thrive. Visit ymcanyc.org. Twitter:
@ymcanyc Facebook: facebook.com/ymcanyc
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
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