Sequential Brands Group Announces New Partnerships for the Emeril Lagasse Brand
February 21 2019 - 8:30AM
Sequential Brands Group, Inc. (Nasdaq:SQBG) today announced an
exciting new partnership for the Emeril Lagasse Brand with Tristar
Products, Inc. to create multiple new products including small
kitchen electrics, grills and grilling accessories. The products
will debut online via digital and social media and on TV through
“Emeril Everyday,” an infomercial filmed in front of a live
audience, garnering over 20 million impressions per week across the
country.
The first product released under the partnership is the Emeril
Lagasse Power AirFryer360. The multi‐cooker represents the new
generation of all‐purpose countertop kitchen appliances. The
stainless steel Power AirFryer 360 is designed to replace nine
different appliances. 12 pre-set cooking functions including air
fry, rotisserie, dehydrate, bake, broil, toast, roast, make pizza,
slow cook, bagel, keep warm, and reheat reflect Chef Emeril’s
belief that every home kitchen deserves an oven that offers a wide
range of custom cooking capabilities.
Keith Mirchandani, President & CEO of Tristar Products,
Inc., said, “It’s an incredible honor to collaborate with America’s
most beloved chef. This partnership has not only produced the
latest, state-of-the-art technology in kitchen electrics, it
marries a very old concept – delicious, heartwarming meals – with
cutting edge innovation, which is extremely fast and precise. It’s
not only changing the way we cook and eat with our families every
day, it’s going to transform the small kitchen electrics category
forever. Emeril’s sleek, countertop unit is the ideal product for
our first roll-out, and we look forward to all future
collaborations.”
The Power AirFryer360 can be purchased at emerilairfryer360.com
and will be available at major retailers throughout the country in
Summer 2019.
“I am proud to offer a unique machine that functions as nine
products in one for the at home chef, as the first of many
excellent products to come from our partnership with Tristar,” says
Chef Emeril. “The seamless functionality of the machine with 12
preset features helps take the guess work out of cooking- all with
a simple turn of the dial. Now everyone can achieve evenly cooked,
delicious results right in their own kitchens!”
In addition to the new partnership with Tristar, the Emeril
Lagasse brand has also recently expanded its merchandise assortment
with kitchen textiles through its new partnership with Park
B.Smith, a division of Aimee Lynn. This partnership marks the
brand’s return into kitchen textiles and includes products such as
oven mitts, kitchen towels and aprons. The brand also recently
launched kitchen floor mats in partnership with Home Dynamix
available at TJ Maxx and HomeGoods.
“Expanding the Emeril Lagasse brand into more categories and
more retail locations is an important part of our growth strategy
for the brand,” said Home Division President, Carolyn D’Angelo.
“We’re excited to launch these new product categories and bring to
market the high-quality culinary products consumers expect from the
brand.”
About Chef Emeril LagasseChef Emeril Lagasse is
the chef/proprietor of 11 restaurants in New Orleans, Las Vegas,
Miramar Beach, FL and Bethlehem, PA. As a national TV personality,
he has hosted more than 2,000 shows on the Food Network and is a
food correspondent for ABC's "Good Morning America." Most recently,
Amazon launched an original series featuring Lagasse called Eat the
World with Emeril Lagasse that received five daytime Emmy
nominations and won Outstanding Culinary Program and was a James
Beard semifinalist in the category Outstanding Personality of Host.
Lagasse has appeared as a guest judge on Bravo’s hit food series,
“Top Chef” and "Top Chef Jr.", was named a co-host on the 10th
season of the “Rachael Ray Show,” and has appeared on five seasons
of “Emeril’s Florida.” He is the bestselling author of 19
cookbooks. In 2002, Emeril established the Emeril Lagasse
Foundation to support children's educational programs through the
culinary arts. To date, the Foundation has donated more than $9
million to community organizations. Lagasse's restaurant company,
Emeril's Homebase, is located in New Orleans and houses culinary
operations and a test kitchen for recipe development.
About Sequential Brands Group, Inc. Sequential
Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and
licenses a portfolio of consumer brands in the fashion, active, and
home categories, which includes the Emeril Lagasse media and
merchandising properties. Sequential seeks to ensure that its
brands continue to thrive and grow by employing strong brand
management, design and marketing teams. Sequential has licensed and
intends to license its brands in a variety of consumer categories
to retailers, wholesalers and distributors in the United States and
around the world. For more information, please visit Sequential's
website at: www.sequentialbrandsgroup.com.
About Tristar Products, Inc. Tristar Products,
Inc. is industry recognized as the premier direct response market
leader worldwide. Tristar has exceeded over one billion dollars in
retail sales. Tristar Products, Inc. is an Inc. 5000 company. More
information can be found at www.tristarproductsinc.com.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/967b1966-1001-4950-9a4b-40dca29524d9
Media Contact:
Lindsey Groginski
212-827-8291
lgroginski@marthastewart.com
Sequential Brands (NASDAQ:SQBG)
Historical Stock Chart
From Jun 2024 to Jul 2024
Sequential Brands (NASDAQ:SQBG)
Historical Stock Chart
From Jul 2023 to Jul 2024