Assembly will fuel growth through a bespoke AI-powered marketing
intelligence engine
LONDON, Aug. 2, 2024 /PRNewswire/ -- Global media agency
Assembly has been appointed with immediate effect as the strategic
media partner for Pipedrive, the leading sales CRM for small
businesses, following a competitive pitch process.
Assembly will take charge of Pipedrive's brand and performance
media globally, with key markets being the UK, Germany, United
States, Brazil and
Australia, as it continues to
expand its global customer footprint. By capitalising on a
tailor-made AI intelligent engine, the agency will employ scalable
and tailored strategies to fuel growth for Pipedrive.
Enhancing the effectiveness of Pipedrive's performance media
efforts was at the heart of the brief. Assembly developed an
integrated approach that empowers Pipedrive to supercharge its
marketing and media effectiveness through innovative data
utilisation and digital transformation, as it continues its mission
to be the leading AI sales CRM for small businesses.
Assembly is committed to supporting Pipedrive's mission of
helping more small businesses grow around the world.
Dominic Allon, CEO of
Pipedrive, said: "We're thrilled to be partnering with Assembly for
our next chapter as we continue to build our brand and accelerate
our growth. Assembly boasts a fantastic combination of creativity
and commercial drive, all powered by proven tech savvy. I'm
confident that this new partnership will advance our mission to
help small businesses grow."
Matt Adams, CEO of
Assembly Europe, said: "This is a client that has ambition, speed
and an abundance of innovation at their core – exactly the brand
and team that we partner best with. Using advanced technology,
audience targeting and AI-led planning we are looking forward to
finding the change that will fuel their growth."
Assembly will partner with creative agency DEPT on Pipedrive's
upcoming brand campaigns and other capabilities within Assembly's
parent network, Stagwell (NASDAQ: STGW), will be also harnessed in
the coming months, such as performance linguistics specialists
Locaria and B2B marketplace Multiview.
Supported by global investment firm Vista Equity Partners and
bolstered by its robust SMB community, Pipedrive is committed to
pushing the boundaries of what an easy-to-use yet effective CRM can
achieve, helping small businesses secure more deals. Pipedrive's
powerful and intuitive sales CRM is primarily designed to help
sales teams manage leads and deals, track communication, and
automate sales processes. Recently, the company launched Pipedrive
AI, a broad range of AI tools that help teams work smarter and
faster.
The process was assisted throughout by Tuffon Hall
Consultancy.
ABOUT PIPEDRIVE
Founded in 2010, Pipedrive is the easy and effective sales
CRM that drives small business growth. Today, Pipedrive is
used by revenue teams at more than 100,000 companies worldwide.
Pipedrive is headquartered in New
York and has offices across Europe and the US. The company is backed by
majority holder Vista Equity Partners, and Bessemer Venture
Partners, Insight Partners, Atomico, and DTCP. Learn more at
www.pipedrive.com.
ABOUT ASSEMBLY EUROPE
Assembly is a leading global omnichannel media agency, operating in
26 offices worldwide. Our Europe
headquarters in London serves as a
dynamic regional hub, with presence in Paris, Milan,
Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, and Tel
Aviv. With a team of over 400 experts specialising in
omnichannel strategies, digital brand and performance, e-commerce,
data science, and sustainability, we are committed to finding the
change that fuels growth for the world's top brands. As a trusted
strategic partner, our collaborations have predominantly centred
around renowned brands in the spheres of luxury, fashion, beauty,
retail, and technology. Assembly is honoured to be named one of the
few recipients of the prestigious Google Premier Partner of the
Year 2023. Our work is powered by our proprietary in-house
technology solution, STAGE, and supported by our global talent base
of over 2,600 professionals. Assembly is a proud member of
Stagwell, the challenger network built to transform marketing. For
more information, visit assemblyglobal.com.
Media Relations Contacts at Assembly:
James Wilde, Head of Growth &
Marketing: James.Wilde@assemblyglobal.com
Michelle Chan, Marketing Manager:
Michelle.Chan@assemblyglobal.com
Media Relations Contacts at Pipedrive:
Mariliis Beger,
Global Head of PR: mariliis.beger@pipedrive.com
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