UNICEPTA to join Stagwell Marketing Cloud's
PRophet Comms Tech Suite
NEW
YORK and COLOGNE,
Germany, Dec. 17, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network
built to transform marketing, today announced it has entered into
an agreement to acquire UNICEPTA, the leading global media
monitoring and analytics platform. The company will join Stagwell
Marketing Cloud's PRophet Comms Tech Suite of AI-powered
offerings purpose-built for modern PR and marketing
professionals.
With 30 years of expertise in data-driven insights, UNICEPTA
provides comprehensive monitoring and data analytics that empower
Fortune Global 500 companies. Spanning eight countries and four
continents, UNICEPTA is headquartered in Cologne with additional offices in
Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.
This deal comes on the heels of LEADERS and
InfluencerMarketing.AI joining PRophet in July and UNICEPTA's UK
and German teams winning five Gold Awards and several Silver and
Bronze awards at the AMEC Communication Effectiveness Awards in
London on November 7.
"UNICEPTA's best-in-class tools work in unison with Stagwell
Marketing Cloud's suite of data-driven solutions to help
communicators cut through the complex media landscape and noise of
misinformation that exists today," shared Chairman and CEO of
Stagwell Mark Penn. "Together, our AI-enabled offerings simplify
complicated data, empowering clients to act quickly, confidently
and protect their reputation."
Aaron Kwittken, Founder and CEO
of Stagwell's PRophet Comms Tech Suite, shared, "This is a
game-changer for the burgeoning, nine-billion-dollar comms tech industry, enabling
PRophet to compete at scale and dethrone stodgy old-school
competitors everyone loves to hate. UNICEPTA will supercharge our
global suite of AI and human powered software and services, adding
sophisticated always-on reputation management and campaign tracking
capabilities, joining our award-winning journalist and influencer
discovery, management and content generation platforms."
"With decades of remarkable growth and a client base that
includes some of the world's largest corporations and institutions,
UNICEPTA aligns seamlessly with Stagwell and PRophet's growth
ambitions," states Sebastian Rohwer,
Co-CEO of UNICEPTA.
Alexander Peinemann, Co-CEO of
UNICEPTA, added, "This collaboration allows us to accelerate our
development in advanced analytics and predictive insights,
especially in North America – an
essential step in helping our clients succeed in today's
interconnected landscape."
Rohwer and Peinemann will continue to lead UNICEPTA and will be
integrated in Stagwell's PRophet Comms Tech unit, now boasting more
than 500+ team members worldwide, under Kwittken's leadership.
The acquisition comes as Stagwell expands its global footprint
and invests further in AI-enabled solutions at the forefront of
digital marketing. UNICEPTA is Stagwell's tenth acquisition of
2024, following Consulum (MENA), LEADERS (Israel), Business Traveller (Global), BERA
(U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What's Next Partners (France), Sidekick (U.K.) and Team Epiphany
(U.S.).
About Stagwell
Stagwell is the challenger holding company built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our specialists in 35+ countries
are unified under a single purpose: to drive effectiveness and
improve business results for our clients. Join us at
www.stagwellglobal.com.
About PRophet
PRophet is an award-winning suite of
essential, AI-powered comms tech SaaS tools and services
purpose-built to empower modern communicators to surface and engage
with high-authority journalists and leading influencers. PRophet
was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a
2024 Webby Award, and was included in PR News' 2024 Tech Hotlist.
The PR solution creates and tests "mediable" PR content to predict
journalist interest and sentiment. The influencer solution
– influencermarketing.ai -- combines influencer
discovery, analytics, brand safety and tracking technologies to
inform and manage influencer marketing campaigns. PRophet is part
of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS
solutions built for the modern marketer. Visit prprophet.ai to
learn more.
About UNICEPTA
UNICEPTA is a global provider of media & marketing
intelligence. With AI-driven technology and more than 500 analysis
and monitoring experts, UNICEPTA analyzes globally available
content from social media, online, print, TV, radio, and numerous
other data sources – in real-time and on demand. UNICEPTA enables
companies to listen better and take appropriate actions. The
analysis and insights serve as basis for decision-making in
corporate management, communication, and marketing for globally
operating and industry-leading companies and organizations.
UNICEPTA's offices are located in Berlin, Cologne (headquarters), London, Shanghai, Washington
DC, and Zurich.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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SOURCE Stagwell Inc.
