Norton LifeLock Launches New Consumer Cyber Safety Ad Campaign Featuring Angie Harmon and Jay Leno
September 24 2019 - 9:00AM
Business Wire
Award-winning TV star Angie Harmon shares her
passion for helping consumers protect their devices, online privacy
and identity
Norton™ LifeLock™, Symantec’s (NASDAQ: SYMC) consumer brand,
today announced the launch of a new ad campaign featuring Norton
LifeLock members, including award-winning television actor Angie
Harmon and iconic talk show host and star of “Jay’s Garage,” Jay
Leno.
The campaign, now airing on national cable and local broadcast,
showcases how NEW Norton™ 360 with LifeLock,™ an all-in-one
membership for consumer cyber safety from Norton LifeLock, combines
the power of LifeLock identity theft protection, Norton cyber
security technology, a VPN for online privacy, and more, to help
protect against today’s ever-changing cyber threats. Throughout the
ad campaign, Angie helps educate viewers on cyber threats and
identity theft risks, and shares why she’s a Norton LifeLock
Member, while Jay shares his story as a victim of attempted
identity theft and learns how easily personal devices can be hacked
through a demonstration by white hat hacker and cyber security
expert, Jim Stickley.
“Technology has evolved, and so have the criminals,” says Angie
Harmon in the new infomercial. She also shares that “with all the
things that can happen these days, I like the idea of having
someone I can count on. Someone who’s in my corner with the
expertise and the protection I need.”
The ad campaign rollout will consist of a nearly half-hour
infomercial, as well as a 5-minute infomercial, in addition to
2-minute and 60-second spots, airing on 125 national channels and
local broadcast networks. The new ads also include identity theft
and cybercrime victims who share their personal experiences.
“In today’s modern world, our information is not only used by
us, but also shared with the companies we engage with in order to
provide us all the benefits of being part of a connected world,”
said Samir Kapuria, executive vice president and general manager,
Consumer Cyber Safety, Symantec. “That creates two surface areas in
which attackers or criminals can disrupt our lives by stealing our
identity or personal information. With the expanding threats they
can bring, people need a cyber safety partner. NEW Norton 360 is
designed to be that partner, helping people with their digital
security, online privacy and identity theft protection.”
To learn more about how Norton LifeLock can help protect your
connected devices, online privacy and identity, visit
Norton.com.
About Symantec
Symantec Corporation (NASDAQ: SYMC), the world's leading cyber
security company, helps organizations, governments and people
secure their most important data wherever it lives. Organizations
across the world look to Symantec for strategic, integrated
solutions to defend against sophisticated attacks across endpoints,
cloud and infrastructure. Likewise, a global community of more than
50 million people and families rely on Symantec's Norton and
LifeLock product suites to protect their digital lives at home and
across their devices. Symantec operates one of the world's largest
civilian cyber intelligence networks, allowing it to see and
protect against the most advanced threats. For additional
information, please visit www.symantec.com or connect with us on
Facebook, Twitter, and LinkedIn.
No one can prevent all identity theft or cybercrime. Norton
LifeLock does not monitor all transactions at all businesses. Not
all products, services and features are available on all devices or
operating systems. System requirement information on
norton.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190924005096/en/
Jenna Torluemke Symantec Corporation (415) 738-2610
Jenna_Torluemke@symantec.com
Jenn Foss Edelman for Symantec (503) 471-6804
Jenn.foss@edelman.com
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