Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced a renewed partnership with
Gannett Co., Inc. (NYSE: GCI), which reaches 133 million monthly
unique visitors across the USA TODAY Network and publishes USA
TODAY along with over 200 local media outlets across 43 U.S.
states.
Since 2013, Gannett has leveraged Taboola Feed,
a seamlessly integrated feed that provides readers with
personalized content, including video, for a more engaging
experience. Additionally, Gannett has implemented Taboola Newsroom,
an offering that provides unique insights, sourced from Taboola’s
dataset of nearly 600 million daily active users, which inform how
to create more engaging content and discover new coverage areas
that drive loyal readership.
In this new deal, Gannett will test additional
Taboola offerings including Homepage For You, its publisher
platform offering that adds Artificial Intelligence (AI) to power
editorial recommendations on publisher homepages. Homepage For You
is part of Taboola Newsroom, a real-time analytics platform that
provides unique insights, sourced from Taboola’s dataset of nearly
600 million daily active users, which inform how to create more
engaging content and discover new coverage areas that drive loyal
readership.
Gannett will also explore the option to adopt
Taboola Turnkey to support its consumer product review site,
Reviewed, part of the USA TODAY Network. Taboola Turnkey is a new
offering that gives premium publishers the ability to create
trustworthy content that attracts shoppers and helps them make
great purchase decisions.
"Taboola has been a valued partner of Gannett
and we’re delighted to expand our relationship,” said Kate Gutman,
Senior Vice President, Content Ventures at Gannett. “Taboola
continues to help us test different content for specific audience
segments for improved engagement through services like Newsroom and
drive more valuable user engagement across our network of digital
properties. We’re looking forward to seeing how Taboola’s
homepage-specific recommendations and e-commerce offerings can make
us even more successful.”
“It’s been so great to have grown with Gannett
for over 10 years now. They’ve shown a commitment to innovation and
are being smarter about attracting readers and keeping them
informed, but also coming back,” said Adam Singolda, CEO and
Founder at Taboola. “Gannett is taking a holistic approach to
growth — from insights, to creating content that resonates, to
getting additional ways to monetize their large audience. I look
forward to continuing to grow together with the team.”
About TaboolaTaboola powers
recommendations for the open web, helping people discover things
they may like. The company’s platform, powered by artificial
intelligence, is used by digital properties, including websites,
devices and mobile apps, to drive monetization and user engagement.
Taboola has long-term partnerships with some of the top digital
properties in the world, including CNBC, BBC, NBC News, Business
Insider, The Independent and El Mundo. More than 14,000 advertisers
use Taboola to reach nearly 600 million daily active users in a
brand-safe environment. Following the acquisition of Connexity in
2021, Taboola is a leader in powering e-commerce recommendations,
driving more than 1 million monthly transactions each month.
Leading brands including Walmart, Macy’s, Skechers, and eBay are
among key customers. Learn more at www.taboola.com and follow
@taboola on Twitter.
About GannettGannett Co., Inc.
(NYSE: GCI) is a subscription-led and digitally-focused media and
marketing solutions company committed to empowering communities to
thrive. With an unmatched reach at the national and local level,
Gannett touches the lives of millions with our Pulitzer
Prize-winning content, consumer experiences and benefits, and
advertiser products and services. Our current portfolio of media
assets includes The USA TODAY NETWORK, which includes USA TODAY,
and local media organizations in 43 states in the United States,
and Newsquest, a wholly-owned subsidiary operating in the United
Kingdom. We also own digital marketing services companies under the
brand LocaliQ, which provide a cloud-based platform of products to
enable small and medium-sized businesses to accomplish their
marketing goals. In addition, our portfolio includes one of the
largest media-owned events businesses in the U.S., USA TODAY
NETWORK Ventures.
Disclaimer - Forward-Looking
StatementsTaboola (the “Company”) may, in this
communication, make certain statements that are not historical
facts and relate to analysis or other information which are based
on forecasts or future or results. Examples of such forward-looking
statements include, but are not limited to, statements regarding
future prospects, product development and business strategies.
Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue,” and
similar expressions are intended to identify such forward-looking
statements but are not the exclusive means for identifying such
statements. By their very nature, forward-looking statements
involve inherent risks and uncertainties, both general and
specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements, including the risks set forth in
the Company’s Annual Report on Form 10-K for the year ended
December 31, 2022 under Part 1, Item 1A “Risk Factors” and our
subsequent filings with the Securities and Exchange Commission. The
Company cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
The Company does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
Media Contact
Gannett
Lark-Marie Antón
Chief Communications Officer
(646) 906-4087
Lark@Gannett.com
Taboola
Dave Struzzi
Head of Communications
daves.s@taboola.com
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