Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced an expanded partnership with the
International Internet Business Department of Xiaomi, one of the
world’s largest consumer electronics manufacturers.
Under the partnership, Xiaomi will utilize Taboola
News to power recommendations in new ways across their devices in
several markets globally. Taboola News brings recommendations from
Taboola’s large publisher network directly into offerings from
mobile carriers and device manufacturers, including smartphone
screens and web browsers.
As part of a long-term partnership with Taboola, Xiaomi will
integrate these recommendations on multiple touchpoints within
their mobile devices, connecting consumers with relevant and
engaging content from publishers.
Taboola News creates new opportunities for engagement and
revenue for mobile carriers, device manufacturers, publishers, and
brands. Manufacturers and carriers use Taboola News to deliver
personalized, relevant content to their users from Taboola’s global
network of publishers, while tapping into new revenue streams.
Publishers receive increased user traffic at no additional cost and
advertisers have more opportunities to tap into Taboola’s massive
reader scale to reach the right audiences.
“Delivering relevant experiences and recommendations to Xiaomi
device owners is crucial,” said Song Qiang, GM of International
Internet Business, Xiaomi. “Working with Taboola for several years,
their company has shown it has a strong foundation in news and
recommendations, made up of a large set of outstanding news
publishers from all across the world. As we further integrate their
recommendations on our devices, we look forward to delivering more
value to our users.”
“Xiaomi has proven itself as an iconic mobile brand that
consumers trust,” said Adam Singolda, CEO at Taboola. “With their
large user base, Xiaomi devices have become a great medium for
millions of consumers to discover news and engage with content, all
around the world. We’ve had a long-term partnership with Xiaomi
where we’ve mutually grown. And we’ve worked closely with their
team to deliver experiences to consumers that keep them engaged,
while also providing new ways to monetize.”
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may
like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including Yahoo, CNBC, BBC, NBC News, Business Insider,
The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Taboola is
a leader in powering e-commerce recommendations, driving more than
1 million monthly transactions, with leading brands including
Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About XiaomiXiaomi Corporation was founded in
April 2010 and listed on the Main Board of the Hong Kong Stock
Exchange on July 9, 2018 (01810.HK). Xiaomi is a consumer
electronics and smart manufacturing company with smartphones and
smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the
coolest company in the users’ hearts”, Xiaomi continuously pursues
innovations, high-quality user experience and operational
efficiency. The company relentlessly builds amazing products with
honest prices to let everyone in the world enjoy a better life
through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In
June 2024, global monthly active users (“MAU”) reached 675.8
million. The company has also established the world’s leading
consumer AIoT (AI+IoT) platform, reached 822.2 million smart
devices connected to its platform (excluding smartphones, laptops
and tablets) as of June 30, 2024. Xiaomi products are present in
more than 100 countries and regions around the world. In August
2024, Xiaomi was included in the Fortune Global 500 list for the
sixth year in a row.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China
Enterprises Index, Hang Seng TECH Index and Hang Seng China 50
Index.
Disclaimer - Forward-Looking StatementsTaboola
(the “Company”) may, in this communication, make certain statements
that are not historical facts and relate to analysis or other
information which are based on forecasts or future or results.
Examples of such forward-looking statements include, but are not
limited to, statements regarding future prospects, product
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“estimate,” “project,” “budget,” “forecast,” “anticipate,”
“intend,” “plan,” “may,” “will,” “could,” “should,” “believes,”
“predicts,” “potential,” “continue,” and similar expressions are
intended to identify such forward-looking statements but are not
the exclusive means for identifying such statements. By their very
nature, forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements, including the risks
set forth in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and
our subsequent filings with the Securities and Exchange Commission.
The Company cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
The Company does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
Contact
Dave Struzzi
dave.s@taboola.com
Taboola com (NASDAQ:TBLA)
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