24/7 Real Media Unveils Open AdStream(R) 6 - The Industry's First Solution That Integrates Ad Serving, Web Analytics and Behavi
April 24 2006 - 6:00AM
Business Wire
Next Generation Ad Management Platform Gives Publishers
Unprecedented Clarity, Control and Targeting Capabilities for
Maximum Revenue Generating Potential 24/7 Real Media (NASDAQ:
TFSM), a leading global digital marketing company, today unveiled
Open AdStream 6, the industry's first comprehensive ad management
platform that combines the powerful business intelligence of Web
analytics and behavioral targeting with a world-class,
award-winning ad serving and campaign management platform. In doing
so, 24/7 Real Media delivers on the promise of convergence -
integrating three essential tools that Web publishers need and use
most to improve results, maximize revenue and lower operational
costs. Open AdStream 6 is being rolled out to customers worldwide,
starting in North America followed by Europe and Asia. The fully
integrated Open AdStream 6 provides publishers with comprehensive
campaign intelligence from a single, easy-to-use interface,
allowing them to make more informed campaign decisions in real-time
to help boost their revenue potential. Previously, publishers had
to manually transfer data between separate, often incompatible
analytics, behavioral targeting and ad serving applications - an
inefficient process typically resulting in hours, or even days, of
missed revenue opportunities. Open AdStream 6 enables the seamless
flow of data between these applications, which saves time and money
by eliminating bottlenecks and human error. By consolidating
separate page tags for ad serving, Web analytics and behavioral
targeting into one single tag, Open AdStream 6 simplifies and
improves audience number reconciliation, decreases page-load times,
and reduces potential points of failure and data discrepancies.
"Yesterday's proprietary, stand-alone solutions cannot deliver the
efficiencies and real-time business intelligence that marketers
need to make effective decisions and execute them in real-time,"
said David J. Moore, chairman and chief executive officer, 24/7
Real Media. "Open AdStream 6 converts rich customer and performance
data into actionable intelligence that publishers can use to boost
the effectiveness of their online campaigns and maximize the
revenue generating potential of their site. By providing publishers
with greater clarity and control over their online advertising
operations, we've transformed the complex art of digital marketing
into a science." Audience-Driven Marketing Open AdStream 6's high
level integration allows publishers to focus on their customers and
the audiences they want to reach. Audiences can now be segmented
and targeted with the most relevant ads in real-time, providing
publishers with unprecedented insight and control over the
interaction of visitors, site content and advertising. Fully
integrated, one-click Behavioral Targeting, for example, allows
publishers to create highly customized segments based on analytics
data for all audience groups. Once created, publishers can start
serving targeted ads while constantly optimizing their campaign
strategy for improved responses. Powerful new targeting features
enable publishers to create campaigns that guarantee specific reach
and frequency goals. Other available targeting options including
demographics, technographics, geography, time of day, search terms,
surround sessions, ad sequencing and retargeting. "For publishers
looking to maximize revenue opportunities, minimize costs and
streamline their ad operations, the integrated Web analytics and
Behavioral Targeting capabilities of Open AdStream 6 enables them
to target and serve ads more quickly, accurately and cost
effectively than if they used three separate applications," said
Ali C. Mirian, product manager, Publisher Solutions. "The speed and
targeting benefits of Open AdStream 6 are also key differentiators
for publishers courting advertisers - especially in the extremely
competitive online advertising market." "After more than a decade
of real-world service, and tens of trillions of impressions served,
Open AdStream 6 is best positioned to meet the changing needs of
our customers and support the growing breadth of digital media and
next generation devices capable of supporting ads," said Jeff
Marcus, chief technology officer, 24/7 Real Media. "In addition to
deeply integrating business critical applications, such as Web
analytics and behavioral targeting that improve revenue, Open
AdStream 6 comes complete with an extensive suite of Web services
and interfaces that allow easy integration into a publisher's
existing infrastructure, which reduces IT complexity and total cost
of ownership." About 24/7 Real Media, Inc. 24/7 Real Media, Inc. is
a leading global digital marketing company, empowering advertisers
and publishers to engage their target audiences with greater
precision, and to achieve transparency, and greater ROI. Using its
award winning ad serving, targeting, tracking, and analytics
platform, powerful search marketing capabilities and global network
of specialized Web sites, the company has turned the art of
reaching audiences across virtually any digital medium into a
measurable science. The company is headquartered in New York, with
20 offices in 12 countries throughout North America, Europe and
Asia. 24/7 Real Media: The Science of Digital Marketing. 24/7 Real
Media is a member of the NAI and adheres to the NAI privacy
principles that have been applauded by the FTC. These principles
are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. Caution concerning forward-looking
statements: This news release includes certain "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on management's
current expectations and are naturally subject to uncertainty and
changes in circumstances. Actual results may vary materially from
the expectations contained herein due to changes in economic,
business, competitive and/or regulatory factors. More detailed
information about those factors is set forth in our filings with
the Securities and Exchange Commission. In addition, the following
factors, among others, could cause actual results to differ
materially from those described herein: the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, regulatory
risks, and other economic, business, competitive and/or regulatory
factors affecting the businesses of 24/7 Real Media. All
information in this release is as of April 24, 2006. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org.
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