24/7 Real Media Leads Paid Search Category in 2006 Search Engine Marketing Agency Constellation Report; Highly Regarded Analyst
August 10 2006 - 5:36PM
Business Wire
For the second time in a row, 24/7 Real Media (NASDAQ: TFSM), a
leading global digital marketing company, has been identified as a
top paid search marketing provider in JupiterResearch's 2006 Search
Engine Marketing (SEM) Agency Constellation report. The report
rated 24/7 Real Media highest in terms of overall business value
and market suitability among the 15 search-specific and
full-service firms profiled. The 2006 SEM Agency Constellation
report praised 24/7 Real Media's Decide DNA platform, saying
'Decide DNA, 24/7 Real Media's technology for management of search
campaigns, revealed impressive capabilities, both in terms of
bidding and tracking features. The strong tracking and reporting
interfaces also find high favorability among 24/7 Real Media's
clients... Given their strong technology, full-service agency model
and international presence, the agency is well poised to manage
campaigns of large marketers, especially those with multiple brands
at a global level.' "We are proud that JupiterResearch has once
again recognized 24/7 Real Media as the top paid search provider
based on our technology, expertise, global presence, breadth of
offerings, customer satisfaction and overall business strategy,"
said David J. Moore, Chairman and CEO of 24/7 Real Media. "The
Constellation report's findings validate the effort we've put into
developing the industry's most robust search platform, expanding
our international presence and building strong relationships with
the world's top search engines. As Search Engine Marketing
continues to drive the growth of the entire industry, 24/7 Real
Media will continue to introduce innovative solutions to help
marketers realize greater ROI from their SEM dollars." A recent
JupiterResearch report(1) predicts that search advertising spending
will grow 24 percent to $6.5 billion, or 41 percent of total online
spending in 2006, and will increase to 43 percent of online
spending in 2011. To capitalize on this trend, 24/7 Real Media
recently released Decide DNA 6, the latest version of its
award-winning SEM platform, into the marketplace. The platform
helps search marketers such as MLB.com more efficiently automate,
streamline and manage the entire campaign management process. The
highly flexible and scalable platform also ensures greater
continuity and revenue generating potential of SEM campaigns by
quickly adapting to the constant flow of new features and
technology requirements introduced by major search, content and
shopping engines worldwide. "24/7 Real Media has helped us get a
better handle on our SEM operations, turning our search marketing
efforts into a consistent revenue stream," said Darnel J. Moore,
Senior Manager - Search and Affiliates, MLB.com. "We're very
pleased with the results we've achieved with 24/7 Real Media's
services and its Decide DNA technology, which is why we've made
search a more critical component of our overall marketing mix."
24/7 Real Media is the only search marketing provider with a robust
presence in all major global markets, including the United States,
Canada, the United Kingdom, Japan, Australia, Germany, France and
Spain. As announced in its Q2 2006 earnings call last week, 24/7
Real Media has begun to sign on a number of large, global search
clients. The company also disclosed that its K.K. 24-7 Search SEM
joint venture with Dentsu, the largest and most prestigious
advertising company in Japan, attained profitability one quarter
ahead of schedule. The joint venture uses Decide DNA technology to
power SEM campaigns for Dentsu's more than 6,000 clients and the
broader Japanese market. "24/7 Real Media's second consecutive
rating as the top paid search provider in JupiterResearch's SEM
Agency Constellation report helps us solidify our leadership
position in the Japanese search marketplace as we seek to expand
our presence throughout the region," said Jae Woo Chung, president
of K.K. 24-7 Search. About 24/7 Real Media, Inc. 24/7 Real Media,
Inc. is a leading global digital marketing company, empowering
advertisers and publishers to engage their target audiences with
greater precision, and to achieve transparency and greater ROI.
Using its award winning ad serving, targeting, tracking, and
analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into
a measurable science. The company is headquartered in New York,
with 20 offices in 12 countries throughout North America, Europe
and Asia Pacific. 24/7 Real Media: The Science of Digital
Marketing. 24/7 Real Media is a member of the NAI and adheres to
the NAI privacy principles that have been applauded by the FTC.
These principles are designed to help ensure Internet user privacy.
For more information about online data collection associated with
ad serving, including online preference marketing and an
opportunity to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. Caution concerning forward-looking
statements: This news release includes certain "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on management's
current expectations and are naturally subject to uncertainty and
changes in circumstances. Actual results may vary materially from
the expectations contained herein due to changes in economic,
business, competitive and/or regulatory factors. More detailed
information about those factors is set forth in our filings with
the Securities and Exchange Commission. In addition, the following
factors, among others, could cause actual results to differ
materially from those described herein: the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, regulatory
risks, and other economic, business, competitive and/or regulatory
factors affecting the businesses of 24/7 Real Media. All
information in this release is as of August 10, 2006. The Company
is not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
(1)JupiterResearch: "US Online Advertising Forecast, 2006 to 2011;"
July 2006
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