24/7 Real Media Debuts Open AdStream Mobile Edition for Seamless Integration of Internet and Mobile Advertising
April 05 2007 - 8:10AM
Business Wire
24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital
marketing company, today unveiled Open AdStream� Mobile Edition,
adding mobile ad serving capabilities to the industry's most
advanced and comprehensive ad management platform. Open AdStream
Mobile Edition allows marketers and mobile content providers to
seamlessly integrate mobile ads into their broader digital
marketing campaigns. The new solution provides enhanced delivery
and reporting tools designed to target users and streamline ad
operations across online and mobile channels. �24/7 Real Media has
been serving mobile ads via its Open AdStream platform since 1999,
which gives us a tremendous amount of insight into the evolving
needs of mobile marketers. This has enabled us to build features
and capabilities into our industry-leading ad management platform
that proprietary mobile ad servers cannot match,� said Ali C.
Mirian, Product Manager, Publisher Solutions, 24/7 Real Media, Inc.
"With Open AdStream Mobile Edition, 24/7 Real Media is giving
marketers true multi-channel campaign management, with one
reliable, flexible and scalable platform.� Building upon its
award-winning Open AdStream ad management platform, the only
platform to offer integrated Website analytics, behavioral
targeting, and ad serving, Open AdStream Mobile Edition is
compatible with major mobile ad protocols. It enables content
providers to quickly and easily add mobile ads to their marketing
mix. As mobile marketing evolves, so too will Open AdStream ME.
24/7 Real Media has outlined an aggressive development path for the
product that includes additional targeting parameters and advanced,
integrated analytics. Several 24/7 Real Media customers have
already implemented the company�s mobile ad solutions, including
companies in the financial services and telecommunications
industries. For publishers expanding into mobile content, Open
AdStream ME helps generate incremental advertising revenue while
giving advertisers the ability to execute campaigns across the
Internet and mobile devices. Open AdStream ME negates the need to
purchase, install, learn and maintain a stand-alone technology for
mobile ads. Based on a new study on mobile marketing and
advertising, research firm eMarketer predicts that U.S. mobile ad
spending will grow to $4.8 billion in 2011 from $421 million in
2006, or to 12% from 2.6% of overall U.S. ad dollars. This is a
result of a high rate of click-through and conversions in the
mobile space. �Mobile devices have become essential tools for
accessing and exchanging information,� said Oleg Vishnepolsky,
Chief Technology Officer, 24/7 Real Media. �Marketers and content
providers are rushing to understand this new medium in order to
deliver relevant advertising messages. We�ve seen drastic shifts in
consumer behavior before; from network TV to Cable, print to
online, and now online to mobile. Our job as a technology company
is to stay ahead of these changes, allowing marketers to better
understand and reach today�s mobile audience across all channels
and devices.� About 24/7 Real Media, Inc. 24/7 Real Media, Inc. is
a leading global digital marketing company, empowering advertisers
and publishers to engage their target audiences with greater
precision, transparency and ROI. Using its award winning ad
serving, targeting, tracking and analytics platform, powerful
search marketing capabilities and global network of specialized Web
sites, the company has turned the art of reaching audiences across
virtually any digital medium into a measurable science. The company
is headquartered in New York, with 20 offices in 12 countries
throughout North America, Europe and the Asia Pacific region. For
more information, please visit www.247realmedia.com. 24/7 Real
Media: The Science of Digital Marketing. 24/7 Real Media is a
member of the NAI and adheres to the NAI privacy principles that
have been applauded by the FTC. These principles are designed to
help ensure Internet user privacy. For more information about
online data collection associated with ad serving, including online
preference marketing and an opportunity to opt-out of 24/7 Real
Media cookies, go to: www.networkadvertising.org. Caution
concerning forward-looking statements: This news release includes
certain "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements
are based on management's current expectations and are naturally
subject to uncertainty and changes in circumstances. Actual results
may vary materially from the expectations contained herein due to
changes in economic, business, competitive and/or regulatory
factors. More detailed information about those factors is set forth
in our filings with the Securities and Exchange Commission. In
addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international
risks, regulatory risks, and other economic, business, competitive
and/or regulatory factors affecting the businesses of 24/7 Real
Media. All information in this release is as of April 5, 2007. The
Company is not under any obligation to (and expressly disclaims any
such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
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