24/7 Real Media Extends Mobile Search Marketing Services with Enhanced Decide DNA(TM) Platform
April 10 2007 - 6:00AM
Business Wire
24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital
marketing company, today announced a new version of its
industry-leading search marketing platform, Decide DNA� 6.1 � the
industry�s first and only comprehensive offering that allows
advertisers to manage mobile search campaigns in the same interface
as Web-based paid search, search engine optimization (SEO), and
feed management. The platform also provides marketers with greater
campaign visualization, usability, scalability and control of the
entire search marketing process. Decide DNA 6.1 improves advertiser
ROI by providing greater understanding of the most profitable
creative units, keywords, and landing pages, automatically
adjusting keyword portfolios based on parameters defined by the
advertiser. 24/7 Real Media�s full suite of search support services
and tools, such as campaign analysis, creative development and
landing page optimization, as well as its new mobile search
capabilities, distinguish the company as the most complete global
search marketing provider. �Search continues to grow in
significance for marketers, and continues to grow more complex.
24/7 Real Media has made it easy for advertisers by providing
comprehensive search marketing technology and services,� said Ian
Leuchars, SVP Search, North America for 24/7 Real Media. �In
particular, mobile devices are continuing the evolution of how
information is accessed and shared. With Decide DNA 6.1 we give
advertisers the ability to seamlessly transition into mobile search
marketing with all of the analysis, reporting, scale, and ROI
vigilance that clients have grown to expect from 24/7 Real Media.�
Based on a new study on mobile marketing and advertising, research
firm eMarketer predicts that global mobile paid search spend will
grow to $1.5 billion by 2011. This is a result of consumers�
increasing reliance on mobile devices to access information and the
evolving acceptance of mobile advertising. Much of the growth in
the mobile search market will occur in Asia, where 24/7 Real Media
is the dominant search marketing provider. The unique mobile
capabilities of Decide DNA, combined with 24/7�s strong
relationships with both Google and Yahoo! Search Marketing,
uniquely position the company to take advantage of the mobile
market. �Our enhanced mobile campaign management capabilities
further strengthen our market leadership in Japan and the rest of
the world,� said Jae Woo Chung, President, KK 24/7 Search. �We are
committed to building the search marketing industry�s most robust
technology and services, allowing advertisers to reach any customer
on any screen." 24/7 Real Media's Decide DNA is widely recognized
as the world's premier global search marketing platform. 24/7 Real
Media manages campaigns on more search and shopping engines across
the globe than any other search provider JupiterResearch's 2006
Search Engine Marketing (SEM) Agency Constellation
report�identified 24/7 Real Media as the top paid search marketing
provider, an honor that 24/7 Real Media also earned in Jupiter's
prior report in 2004. The 2006 report rated 24/7 Real Media highest
in terms of overall business value and market suitability among the
15 search-specific and full-service firms profiled. Decide DNA�has
twice been awarded�the Platinum European Seal of eExcellence
Japan's leading advertising firm, Dentsu, chose to partner�with
24/7 Real Media and Decide DNA after an extensive�global review of
SEM technologies About 24/7 Real Media, Inc. 24/7 Real Media, Inc.
is a leading global digital marketing company, empowering
advertisers and publishers to engage their target audiences with
greater precision, transparency and ROI. Using its award winning ad
serving, targeting, tracking and analytics platform, powerful
search marketing capabilities and global network of specialized Web
sites, the company has turned the art of reaching audiences across
virtually any digital medium into a measurable science. The company
is headquartered in New York, with 20 offices in 12 countries
throughout North America, Europe and the Asia Pacific region. For
more information, please visit www.247realmedia.com. 24/7 Real
Media: The Science of Digital Marketing. 24/7 Real Media is a
member of the NAI and adheres to the NAI privacy principles that
have been applauded by the FTC. These principles are designed to
help ensure Internet user privacy. For more information about
online data collection associated with ad serving, including online
preference marketing and an opportunity to opt-out of 24/7 Real
Media cookies, go to: www.networkadvertising.org. Caution
concerning forward-looking statements: This news release includes
certain "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements
are based on management's current expectations and are naturally
subject to uncertainty and changes in circumstances. Actual results
may vary materially from the expectations contained herein due to
changes in economic, business, competitive and/or regulatory
factors. More detailed information about those factors is set forth
in our filings with the Securities and Exchange Commission. In
addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international
risks, regulatory risks, and other economic, business, competitive
and/or regulatory factors affecting the businesses of 24/7 Real
Media. All information in this release is as of April 5, 2007. The
Company is not under any obligation to (and expressly disclaims any
such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
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