Treasure Global’s ZCITY Secures US$2Million Marketing Contract through its AI Marketing Engine
May 09 2024 - 8:00AM
Treasure Global Inc (NASDAQ: TGL) (“Treasure Global” or the
“Company”), an innovative technology solutions provider, is
thrilled to announce that its subsidiary, ZCITY, has secured a
groundbreaking US$2 million marketing contract. This contract,
honored by Satria Dunia Sdn Bhd, aims to promote prestige Korean
beauty products through ZCITY’s advanced artificial intelligence
marketing engine (“AI Marketing Engine”).
This strategic move signifies a significant milestone for
Treasure Global as ZCITY expands its presence and capabilities in
the beauty industry. Leveraging ZCITY’s cutting-edge artificial
intelligence technology, Treasure Global is poised to maximize
brand visibility and drive sales growth for its clients’ Korean
beauty products.
The Malaysian beauty market presents immense potential for
revenue generation, with Korean beauty products gaining significant
traction in recent years. According to market statistics, the
revenue of the Korean beauty products market in Malaysia is
projected to surge, with a compound annual growth rate (“CAGR”) of
9.54% from 2023 to 2032. In 2022 alone, the market revenue was
valued at approximately US$313 million, underscoring the lucrative
opportunities present in the region.¹
“This alliance underscores our commitment to revolutionizing the
beauty industry through innovative marketing solutions. With
ZCITY’s AI Marketing Engine, we are well-positioned to capitalize
on the burgeoning demand for prestige Korean beauty products in
Malaysia and beyond. This collaboration represents a strategic move
to drive revenue growth and solidify our presence in the dynamic
beauty market,” said Sam Teo, Chief Executive Officer of Treasure
Global.
1https://www.statista.com/statistics/1452787/malaysia-k-beauty-market-revenue/.
About Treasure Global Inc:Treasure Global is a
Malaysian solutions provider developing innovative technology
platforms. Treasure Global has developed two technology solutions:
the ZCITY App, a unique digital ecosystem that transforms and
simplifies the e-payment experience for consumers, while
simultaneously allowing them to earn rewards; and TAZTE, a digital
food and beverage management system providing merchants with a
one-stop management and automated solution to digitalize their
businesses. Treasure Global also acts as a master franchiser in
Southeast Asia for popular restaurant chains, while providing
them with the TAZTE solution. As of March 19, 2024, ZCITY boasts
over 2,695,549 registered users.
For more information, please
visit https://treasureglobal.co/.
About Satria Dunia Sdn BhdSatria Dunia Sdn Bhd
has established itself as a trusted name in the cosmetics market,
serving as the main distributor for a diverse range of esteemed
Korean brands. With a commitment to quality and authenticity,
Satria Dunia ensures that beauty enthusiasts have access to the
latest trends and most sought-after products from Korea’s vibrant
beauty scene.
Forward-Looking Statements:This press release
may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. Such
forward-looking statements are characterized by future or
conditional verbs such as “may,” “will,” “expect,” “intend,”
“anticipate,” “believe,” “estimate” and “continue” or similar
words. It is important to carefully consider statements containing
these words as they discuss future expectations and plans,
projecting future results of operations or financial conditions or
presenting other forward-looking information. Forward-looking
statements are not guarantees of future performance; they are based
on certain assumptions and are subject to various known and unknown
risks and uncertainties, many of which are beyond the control of
the Company. These risks and uncertainties are detailed in the Risk
Factors section of the Company’s Annual Report on Form 10-K for the
fiscal year ended June 30, 2023, and subsequent filings with the
SEC. Copies of these documents are available on the SEC’s
website, www.sec.gov. As forward-looking statements cannot be
predicted or quantified, actual results may differ materially from
those expressed or implied by such statements. The Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release, except as required by
law.
For further information, please
contact:Investor
Contactir_us@treasuregroup.co
Media ContactSue Chuah, Chief Marketing
OfficerTreasure Global Incmediacontact@treasuregroup.co
Treasure Global (NASDAQ:TGL)
Historical Stock Chart
From Jun 2024 to Jul 2024
Treasure Global (NASDAQ:TGL)
Historical Stock Chart
From Jul 2023 to Jul 2024