Glory Star New Media Group Holdings Limited’s Third Season of Hallo!Rapper Recorded an 81.8% Increase in Revenues Compared ...
August 25 2020 - 7:00AM
Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) (“Glory
Star” or the “Company”), a leading mobile and online digital media
and entertainment company in China, today announced that it
launched the third season of its flagship online variety show
Hello! Rapper on August 22, 2020.
Hello! Rapper has become one of the most sought
after online variety shows for millennials since its initial launch
in 2020. The first episode of Hello! Rapper’s latest season reached
the top of iQiyi’s lists for hot and trending videos, while its
related short-form videos had recorded more than 100 million views
on the first day of launching. Meanwhile, discussions surrounding
events on the show have touched upon a societal nerve, spreading
rapidly across domestic social media platforms and collecting
approximately 50 million views.
In addition to captivating the attention of a
younger audience, the Company has also prioritized the
implementation of innovative marketing strategies to ensure the
show’s commercial success. By integrating live streaming features
within the show and utilizing these features to provide sponsors
with customized ad placements, for example, the Company has been
able to help a number of first-rate sponsors to augment their brand
influence. As a result of these efforts, the third season of Hello!
Rapper has already generated RMB40 million in revenues,
representing an increase of 81.8% as compared to the second season
of the show, which was launched in April, 2019.
Mr. Bing Zhang, Founder and Chief Executive
Officer of Glory Star, commented, “We are pleased to announce the
launch of the latest season of Hello! Rapper and report that it has
delivered excellent social and commercial performances to date.
Such successes continue to demonstrate our unique ability to
integrate creative advertising campaigns into online variety shows
and thus help our partner brands to connect with China’s younger
generation, who are generally less receptive to and capable of
being influenced by traditional brand advertising. The positive
reception from all parties to Hello! Rapper further showcases both
the effectiveness of our content production capabilities as well as
our ability to boost exposures to and response rates for our
sponsored advertisements. In light of these developments, we firmly
believe in the potential of this content model to become a strong
driver of financial growth over the long term. We plan to continue
replicating this success formula in future seasons of the show and
other related areas going forward.”
About Glory Star New Media Group Holdings
Limited Glory Star New Media Group Holdings Limited is a
leading mobile entertainment operator in China. Glory Star’s
ability to integrate premium lifestyle content, including short
videos, online variety shows, online dramas, live streaming, its
Cheers lifestyle video series, e-Mall, and mobile app, along with
innovative e-commerce offerings on its platform enables it to
pursue its mission of enriching people’s lives. The company’s large
and active user base creates valuable engagement opportunities with
consumers and enhances platform stickiness with thousands of
domestic and international brands.
Safe Harbor Statement Certain statements
made in this release are “forward looking statements” within the
meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
the Company’s control, that could cause actual results or outcomes
to differ materially from those discussed in the forward-looking
statements. Important factors, among others, are: the ability to
manage growth; ability to identify and integrate other future
acquisitions; ability to obtain additional financing in the future
to fund capital expenditures; fluctuations in general economic and
business conditions; costs or other factors adversely affecting our
profitability; litigation involving patents, intellectual property,
and other matters; potential changes in the legislative and
regulatory environment; a pandemic or epidemic; and other factors
listed in the Company’s Annual Report on Form 10-K for the year
ending December 31, 2019 and in other filings made by the Company
with the Securities and Exchange Commission from time to time. The
Company undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by applicable law.
Such information speaks only as of the date of this release.
Contacts ICR Inc. Jack Wang Tel: +1 (646) 308-0546 Email:
gsnm@icrinc.com
TKK Symphony Acquisition (NASDAQ:TKKS)
Historical Stock Chart
From Aug 2024 to Sep 2024
TKK Symphony Acquisition (NASDAQ:TKKS)
Historical Stock Chart
From Sep 2023 to Sep 2024