via NewMediaWire -- Troika Media Group, Inc. (NASDAQ: TRKA)
("TMG" or "Company"), a brand identity and communications
agency that provides integrated branding and advertising solutions
for global brands, primarily in entertainment and sports, today
announced it has teamed up with Devlin Design Group to create
the new broadcast experience for the League Championship Series
(LCS). The LCS is North America's largest professional esports
league in the world's most watched esport, League of Legends.
The state-of-the-art graphics and set design,
including the construction of a new set complete with the State
Farm Analyst Desk and leading edge display technology, seamlessly
convey tournament and match information, LCS branding, and paid
sponsorships in a versatile environment. The dynamic stage allows
LCS expert analysts to easily move between and interact with
different staging areas for a more engaging broadcast
presentation.
“We’re so excited to finally be able to share this
new design and State Farm Analyst Desk with our fans,” said Justin
Restaino, Creative Technology Producer for the LCS. “It’s beautiful
and perfectly captures the spirit and new branding of the LCS, but
it also achieves the flexibility and function needed for both
in-person and remote broadcasts, as we gradually ease back into
live events.”
The goal of the project was to bring competitive
gaming and the fan experience to a new level for esports fans, and
signal a page turned for the LCS. As esports continues to attract a
larger audience and big brand sponsors, and following the LCS’s
recent rebranding, the new design needed to capture the league’s
fresh and vibrant spirit, and push the boundaries of a traditional
sports broadcast. To achieve this, Troika and Devlin Design Group
brought design and technology together to re-imagine a dynamic new
LCS experience.
Troika, an agency known for their anthropological
research in fandom and extensive work with blue-chip entertainment
and sports clients, took a fan-centric approach to the brand design
and animation.
“Esports fans are a very avid community,” said
Troika Creative Director Josh Lynne. “To meet their needs, we built
a package that delivers on different viewing experiences—a scalable
system that has emotional and informational range, allows focus to
be placed on any of the brand drivers, and celebrates the
individual player, team or league as needed.”
The set and graphics were designed to give LCS
expert analysts an array of weapons in their arsenal for presenting
compelling tournament and match information, with more than 4,100
square feet of display technology spread across a variety of
presentation areas. LED walls give the broadcast a dynamic feel and
let analysts interact and move easily between the different venues,
with more intimate areas carved out for discussions and interviews.
Graphic displays drawn from the broadcast package and
color-changing lighting ability allow for a variety of mood and
tone to be dialed in to the environment.
Kartik Dakshinamoorthy, DDG’s VP and Scenic
Design Director, added, “Both players and fans will feel an
elevated experience on the new set. It is a welcoming and flexible
space, with areas for a quick and casual chat and others designed
for an in-depth discussion, creating a perfect environment to
connect with fans with their favorite esports heroes.”
Watch the LCS
at twitch.tv/lcs, youtube.com/lcsand lolesports.comat
1:00 pm PT on Saturdays and Sundays, and at 3:00 pm PT on Fridays
during the regular season broadcasts.
Set fabrication by Bungalow Scenic Studio.
About the LCS
The League Championship Series (LCS) is North
America’s largest professional esports league, in the world’s most
watched esport: League of Legends. Now in its ninth year, the LCS
is the third-most popular major professional sports
leagueamong 18- to 34-year-olds in the United States. In 2021, the
LCS kicked off with a refreshed look and tagline (“made by many”)
to celebrate the fans, pros, and teams that support and inspire us
to be the future of sports. Follow the LCS @LCSOfficialon
Twitter, and tune into the LCS
on twitch.tv/LCSor youtube.com/LCSon Fridays, Saturdays
and Sundays.
About Devlin Design Group
Devlin Design Group is one of the most influential
set design and lighting design firms in the world. They are
renowned for their iconic sets, expert scenic lighting and their
energy and commitment to design excellence, with a fresh
perspective…Creativity, Knowledge and Innovation.www.ddgtv.com
About Troika Media Group
Troika Media Group is a brand identity and
communications agency that provides integrated branding and
advertising solutions for global brands, primarily in entertainment
and sports. Applying emerging technology, data science, and
world-class creative, we help brands deepen engagement with
audiences and fans throughout the consumer journey. Clients include
Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX,
Netflix, Oath, Riot Games, Sony, Turner and UFC. For more
information, visit www.thetmgrp.com; www.troika.tv
Forward-Looking Statements
Certain statements in this press release that are
not historical facts are forward-looking statements that reflect
management's current expectations, assumptions, and estimates of
future performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
For Troika Media Group
Kevin Aratari
kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
For Devlin Design Group
Diane ‘DiFi’ Fiolek
248.875.9565
difi@ddgtv.com
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