Digitization, cost control and market
expansion are among the top priorities for European and North
American transportation industry
WESTMINSTER, Colo., Dec. 12,
2024 /PRNewswire/ -- Trimble® (Nasdaq:
TRMB) has announced the release of the annual Transportation
Pulse Report by Transporeon, a Trimble Company, which unveils
key developments that will shape the transportation and logistics
sector in 2025. Members of Indago's supply chain research community
and more than 100 European and North American supply chain and
logistics executives from Transporeon's shipper and carrier
customers were surveyed for the report.
Cautious Optimism for 2025
Respondents to the survey
named economic conditions (56%), geopolitical events (50%) and
environmental regulations (36%) as the top three factors that will
shape the industry in 2025. The struggles of the manufacturing
industry in Europe and the US,
global inflation, slow economic growth and regional conflicts mean
that uncertainty and risk will continue to prevail.
In this context, shippers and carriers show different levels of
optimism about next year's transportation market:
- Despite the conjecture, carriers and 3PLs on both sides of the
Atlantic show strong optimism (75%), likely due to the increased
freight demand and rates, coupled with a gradual capacity
reduction.
- Shippers, however, seem less confident as the current trends
forecast increased rates and tighter capacity: only 38% declare
feeling optimistic about 2025.
Cost Control, Market Expansion and Digitization are High
Priorities
When asked about their top priorities for 2025,
shippers and carriers highlight maintaining and increasing
profitability:
- Cost reduction is the top priority for the majority of all
respondents surveyed (61%) and is particularly significant for
shippers, at 76%.
- Market expansion surpassed cost reduction for carriers/3PLs:
58% highlighted it as their key focus, likely reflecting a desire
to capitalize on anticipated market condition improvements
following a downturn.
- Supply chain digitization garnered 51% of the total votes, with
European respondents showing a greater inclination (59%) than their
U.S. counterparts (39%).
- Sustainability initiatives secure 44% of the votes, signifying
their growing importance in the sector. European executives value
sustainability the highest, reflecting Europe's more advanced implementation of
sustainability-related regulations and emissions standards.
Technology Integration and Automation Levels Remain
Low
When it comes to digitization, a significant gap between
interest and implementation remains. A majority of respondents
(54%), including both shippers and carriers, anticipate automating
only 25% or less of their transportation processes by the end of
2025. Only 10% of the respondents said they expect to automate more
than 75% of their transportation processes or transactions.
This suggests ample room for growth and adoption of technologies
like AI, machine learning and process automation. While global
respondents rank AI as the fourth biggest trend that will shape the
industry in 2025, it emerges as the second biggest for carriers and
3PLs. This difference might be linked to carriers' focus on market
expansion, as AI and advanced platforms can facilitate connections
with a wider range of shippers and streamline freight matching
processes.
"This year's survey reflects a broader concern for the global
economy and geopolitics beyond transportation and logistics," said
Philipp Pfister, chief customer
experience officer at Transporeon. "Carriers and 3PLs especially
see opportunities for technological innovation and growth,
balancing optimism with caution. While digitization won't be the
answer to everything, companies recognize the benefits and aim to
use digital tools to control costs, better manage customer
expectations and further sustainability practices."
For more information, the full report is available at:
https://publications.transporeon.com/pulse-report-2025
About Transporeon
At Transporeon, a Trimble Company, our mission is to bring
transportation in sync with the world. We power the largest global
freight network of more than 1,400 shippers and retailers and more
than 150,000 carriers and logistics service providers. Every day
they execute more than 110,000 transports on our platform and book
more than 100,000 dock-appointments for loading and unloading. In
the course of one year, roughly €55bn in freight is being processed
on our platform.
Our leading transportation management platform connects all
actors along the supply chain. It facilitates collaboration between
the different parties, helps to automate manual processes and
provides valuable real-time insights. The modular Application Hubs
solve specific logistics challenges and range from freight sourcing
over transport execution and dock and yard management to freight
audit and payment. Data hubs provide insights into logistics
operations, market developments and carbon emissions, next to
ensuring transparency in the supply chain through visibility. Our
platform works worldwide and across all modes of transportation,
empowering logistics teams to move, manage and monitor freight.
Transporeon is headquartered in Ulm, Germany, and maintains 20 offices around the
globe with over 1,400 employees across 25 countries. For more
information, visit: www.transporeon.com
About Trimble
Trimble is transforming the ways people move, build and live.
Core technologies in positioning, modeling and data analytics
connect the digital and physical worlds to improve our customers'
productivity, quality, safety, transparency and sustainability. For
more information about Trimble (Nasdaq: TRMB), visit:
www.trimble.com.
GTRMB
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