Sabre Helps Air One Slash IT Communications Costs by 40 Percent; Airline to Boost CRM Efforts Through Use of Open Systems Techno
November 10 2005 - 8:00AM
Business Wire
Air One, Italy's leading privately-owned airline, has slashed its
data communication costs by 40 percent following its successful
conversion to a number of operational and decision-support products
from Sabre Airline Solutions. The carrier converted simultaneously
to Sabre products in seven different areas: passenger management,
revenue management, fare management, planning and scheduling,
movement control, dispatch management and market analysis. The data
communication savings stem from reduced transactions as a result of
greater systems integration. The use of "intuitive" graphical user
interfaces (GUIs) eliminates error messages, but most savings come
from seamless integration of the reservations and departure control
systems, eliminating the need to exchange data. Air One is using
the SabreSonic suite of passenger management solutions for its
reservations, ticketing, departure control, and booking Website.
Its successful migration involved three call centers, systems in 23
airports and cities, and the conversion of 153,000 passenger name
records (PNRs). The process was accomplished in just 18 minutes.
SabreSonic is used by more than 100 airlines around the world,
including Aeroflot, Aerolineas Argentinas, Air New Zealand, Gulf
Air, Pakistan International Airways, Royal Brunei and Southwest
Airlines. Flexibility comes from "plug and play" technology built
on common industry programming, a first for the airline sector.
This means the technology is easy to add, access and modify to
changing conditions. "It has always been our goal to provide
airlines with targeted solutions to their challenges and enhance
their business through technology. We best serve our customers by
doing both at a price point that airlines can afford as they rein
in costs," said Murray Smyth, Sabre Airline Solutions' senior
vice-president for the Europe, Middle East, and Africa (EMEA)
region. "Carriers such as Air One are finding that SabreSonic is
that solution." "Our growth goals are aggressive, and we now have a
suitably aggressive technology partner," said Lino Bergonzi,
general manager of Air One. "We are one of the few European
carriers now operating on a real 'new generation' open systems
platform, and can immediately start taking advantage of
customer-focused technology while at the same time lowering our
operating costs." In addition to SabreSonic, the conversion project
involved AirMax revenue management, AirPrice fare management, PC
AirFlite planning and scheduling, FliteTrac movement control,
AirOps dispatch management, and WiseVision Sales Essentials, a
market analysis tool. Air One has subsequently contracted with
Sabre Airline Solutions for customer data delivery products to
assist in its customer relationship management (CRM) initiatives,
and is using the supplier's consulting services for network
planning and revenue management. "One of the reasons we chose Sabre
is because it provides one-stop shopping for airlines," said
Bergonzi. "The consulting service, combined with technology that
spans our operations, is important to helping us achieve our
current and future objectives. About Air One Air One is the leading
all-Italian private airline company. This company operates
scheduled passenger flights with a fleet of 30 Boeing 737s and is
based in Rome. The Air One network covers 23 cities, comprising the
main economic and industrial areas in Italy such as Rome, Milan,
Turin, Venice, Naples, Genova, Alghero, Cagliari, Napoli, Bari,
Palermo and Catania. Other destinations include Pescara, Reggio
Calabria, Brindisi, Crotone and Lamezia Terme. About Sabre Airline
Solutions Sabre Airline Solutions, a Sabre Holdings company, is the
world's largest provider of software products, reservations and
departure control systems and other passenger management systems,
and consulting services that help airlines simplify operations and
lower costs. Sabre Airline Solutions' proven leadership is
demonstrated by the growing number of airlines that leverage the
technology and services: More than 200 airlines worldwide use Sabre
Airline Solutions' broad portfolio of smart solutions for
decision-support tools to increase revenues and improve operations.
More than 100 airlines worldwide rely on Sabre Airline Solutions
for passenger management solutions, with 15 new carriers added and
nine carrier renewals for SabreSonic Res advanced reservations in
2003. In the first half of 2004, six new carriers signed up the new
generation passenger solution, and another three carriers renewed
contracts. In addition, more than 100 clients worldwide have turned
to Sabre Airline Solutions consulting group for strategic,
commercial and operational consulting. More than 500 contracts
worldwide were signed in 2003 within Sabre Airline Solutions and
nearly 400 have been signed in the first half of 2004. Sabre
Holdings (NYSE:TSG) connects people with the world's greatest
travel possibilities by retailing travel products and providing
distribution and technology solutions for the travel industry. More
information about Sabre Holdings is available at
http://www.sabre-holdings.com. Sabre Airline Solutions, the Sabre
Airline Solutions logo, SabreSonic, AirMax, AirPrice, PC AirFlite,
FliteTrac, AirOps and Wise Vision Sales Essentials are trademarks
and/or service marks of an affiliate of Sabre Holdings Corporation.
All other trademarks, service marks, and trade names are the
property of their respective owners.
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