Air China Selects Sabre for Marketing Information and Data Processing
May 03 2006 - 8:00AM
Business Wire
Sabre Airline Solutions, the leading provider of software and
services to the airline industry from planning to execution,
announced today that Air China, the largest commercial airline in
China, signed an agreement for the company to provide marketing and
analytical technology to analyze booking information to support the
carrier's marketing, sales, strategic network and planning
decisions. This agreement is the first contract in China for market
information data tapes (MIDT) tools, which analyze global
distribution system (GDS) bookings. Air China will process its MIDT
data through the Sabre WiseVision Data Services to turn large
volumes of complex booking transactions from GDSs into
mission-critical competitor information that can be used to make
timely and fact-based operational decisions. "With access to
processed global MIDT data through the Data Services, Air China
will have a clear view of total market demand and true market share
in key international markets," said Mr. Qui Feng, deputy general
manager, Network and Revenue Management Department, Air China.
"This information is critical to support strategic decisions on our
international routes, and also enables calibration and maintenance
of network planning tools such as the Sabre AirFlite Profit
Manager," he said. In the world's fastest growing marketplace, the
move by Air China to employ the latest in business intelligence,
paves way for other emerging airlines in the region to adopt the
same standard of competitive best practice. "There has never been a
better time than now to build accurate models and forecasts of
airline passenger demand in this critical Chinese market," said
Andrew Powell, vice-president sales, Sabre Airlines Solutions,
APAC. "In today's competitive environment, an airline must use
every tool possible to gain a marketing or operational advantage.
We are pleased to be a trusted partner of Air China as it rapidly
expands its footprint across the global marketplace." As a
preferred long-term partner of Sabre Airline Solutions, Air China
has already deployed the Sabre AirFlite Planning and Scheduling
Suite to optimise its flight scheduling operations. Sabre Airline
Solutions is the Asia/Pacific market leader in aviation technology.
The company has experienced rapid growth in China and is working
with the major airlines including Air China, China Eastern and
China Southern. Sabre Airline Solutions recently established its
Asia/Pacific headquarters in Shanghai as part of its move to
advance the company's strategic business agenda in the world's
fastest growing market. About Sabre Airline Solutions Sabre Airline
Solutions, a Sabre Holdings company, is the world's largest
provider of products to help airlines market, sell, serve and
operate from planning to execution. More than 200 airlines use its
broad portfolio of decision-support tools to increase revenues and
improve operations, while more than 500 use its leading operational
technology. More than 100 airlines rely on Sabre Airline Solutions
for passenger management solutions, while a similar number have
turned to the company's consulting group for strategic, commercial
and operational advice. Sabre Holdings (NYSE:TSG) connects people
with the world's greatest travel possibilities by retailing travel
products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com. Sabre Airline
Solutions, the Sabre Airline Solutions logo, AirFlite, AirMax and
WiseVision are trademarks and/or service marks of an affiliate of
Sabre Holdings Corp. All other trademarks, service marks and trade
names are the property of their respective owners. (C)2005 Sabre
Inc. All rights reserved.
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