Pakistan International Airlines Selects WiseVision Sales Essentials to Increase its Global Market Share
May 08 2006 - 8:00AM
Business Wire
Sabre Airline Solutions, the leading provider of software and
services to the airline industry from planning to execution,
announced today that Pakistan International Airlines (PIA),
Pakistan's national carrier, has selected the Sabre WiseVision
Sales Essentials, an industry-leading tool that helps airlines
extract valuable decision-support information from global
distribution systems. Sales Essentials will help PIA understand its
true market position and competitors' strengths. The system will
also provide the airline with valuable information about agency
activity, helping strengthen its marketing initiatives to shift and
capture new market share. Airlines using Sales Essentials have
experienced an increase of up to 10 percent in booking share in
specific markets. PIA, a long-time customer of the Sabre Airline
Solutions business, joins more than 30 airlines worldwide that
utilize the WiseVision Data Analysis Suite. "Sales Essentials will
benefit PIA on several fronts," said Mr. Alamzeb Afridi, general
manager of marketing support systems for PIA. "It will help us
drive our network expansion goals into new markets, maximize our
revenue potential by providing clarity and depth to our agency
distribution channel in both our existing and planned new markets,
enhance business processes and increase efficiencies surrounding
our sales and planning departments. In short, it will not only help
us achieve several of our key goals but also position us among the
leading carriers in Asia." By using Sales Essentials, PIA will be
able to analyze booking transactions made through the leading GDSs
to enhance its visibility in the agency distribution channels as
well as monitor competitors' market strengths. The use of such data
from market information data tapes data provides a valuable insight
into purchasing patterns. "Sales Essentials provides advanced
reporting and data analytical capability that enables airline users
to identify and leverage the best revenue opportunities at the
agency or market level," said Mike Douglass, vice president of
Airline Products and Services for Sabre Airline Solutions. "PIA
will be able to maximize market potential by identifying markets
with expansion possibilities and increase revenue by focusing on
agency activity and shifting competitive high-yield bookings in key
markets." About Sabre Airline Solutions Sabre Airline Solutions, a
Sabre Holdings company, is the world's largest provider of products
to help airlines market, sell, serve and operate from planning to
execution. More than 200 airlines use its broad portfolio of
decision-support tools to increase revenues and improve operations,
while more than 500 use its leading operational technology. More
than 100 airlines rely on Sabre Airline Solutions for passenger
management solutions, while a similar number have turned to the
company's consulting group for strategic, commercial and
operational advice. Sabre Holdings (NYSE:TSG) connects people with
the world's greatest travel possibilities by retailing travel
products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com. Sabre Airline
Solutions, the Sabre Airline Solutions logo and WiseVision are
trademarks and/or service marks of an affiliate of Sabre Holdings
Corp. All other trademarks, service marks and trade names are the
property of their respective owners. (C) 2006 Sabre Inc. All rights
reserved.
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