Sabre Travel Network Invests in Polish Technology Specialist
March 08 2007 - 7:00AM
Business Wire
Sabre Travel Network, the leading provider of innovative travel
distribution solutions for travel agencies, suppliers and
corporations, said today it had acquired a 40 percent stake in ESS,
a technology provider and distributor of tour content to the travel
industry in Poland. The acquisition, effective on 1 March,
complements Sabre Travel Network�s ongoing investment in Europe,
its focus on growth regions, and its drive to boost the range of
European leisure products bookable in the Sabre GDS. ESS is one of
the leading providers of leisure travel solutions for tour
operators and travel agencies in Poland. It is headquartered in
Wroclaw and has 18 employees. The investment enables Sabre Travel
Network to meet the full technology and distribution needs of the
broad spectrum of tour operators and travel agencies in Poland,
including small and mid-sized leisure-focused agencies. Sabre
Travel Network has operated a technology and product development
centre in Krakow, Poland, since 2000. �Sabre Travel Network has an
outstanding reputation with travel agents and is a perfect partner
for ESS,� said Tomasz Berdowski, founder and general manager of
ESS. �Both companies share the vision of growth in the European
leisure sector and Poland, with its population of 38 million, is
one of the most lucrative travel regions in Eastern Europe.� The
Polish travel industry has grown strongly over the past few years.
The number of organized foreign trips purchased by Poles has grown
by 15 to 20 percent annually. Sabre Travel Network will evaluate
opportunities to expand the ESS business into other countries in
Eastern Europe, although its primary near-term focus will be
growing its presence in Poland. Richard Adams, Sabre Travel
Network�s senior vice president for Europe, Middle East and Africa
(EMEA), said the move would help expand the Sabre global
distribution system (GDS) into the growing region of Eastern
Europe, while also helping to support existing travel agency
customers who plan to do business in the region. �We are focused on
enhancing our leisure booking capabilities and are investing in the
growth in Eastern Europe," Adams said. �Our investment in ESS
brings these two strategies together.� Sabre Travel Network has
operated a technology and product development centre in Krakow,
Poland, since 2000. About Sabre Travel Network Sabre Travel
Network, a Sabre Holdings company, provides the most comprehensive
end-to-end solutions for corporate and leisure travel. The Sabre
GDS is the foundation for these solutions, providing a ready-built
efficient marketplace that connects travel suppliers, including
hundreds of airlines and thousands of hotels, with more than 50,000
travel agency locations. Key brands of Sabre Travel Network include
GetThere, for corporate travel reservation technology; Jurni
Network, a consortium of leisure travel agencies providing
marketing and promotion services; Nexion, a host agency; SynXis,
for hotel reservation management, distribution and technology
services; and TRAMS, mid- and back-office solutions and marketing
services for travel agencies. Sabre Travel Network also markets
TripTailor, a travel�wholesaler�providing dynamic packaging for the
travel agency marketplace. Sabre Holdings (NYSE:TSG) connects
people with the world�s greatest travel possibilities by retailing
travel products and providing distribution and technology solutions
for the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com.
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