AUSTIN, Texas, September 8, 2015 /PRNewswire/ --
Amaya Inc., (Nasdaq: AYA, TSX: AYA) ("Amaya"), a leading
consumer technology company and owner of PokerStars, the world's
largest online poker site, today announced the launch of StarsDraft
by PokerStars, a Daily Fantasy Sports (DFS) website, ahead of the
start of the NFL season. Amaya acquired Austin-based DFS site Victiv.com in August and
its management team, led by CEO Matthew
Primeaux, has re-branded the site and integrated it into the
PokerStars platform.
"PokerStars is one of the most dominant and trusted brands in
online gaming. We're proud to add our innovative platform to
Amaya's portfolio of leading technology companies, and offer the
thrill of daily fantasy to sports fans across the country," says
Matthew Primeaux, CEO of StarsDraft.
"Amaya's gaming brands have more than 95 million registered players
globally, including an estimated 1 in 10 U.S. adults. With the
launch of StarsDraft by PokerStars, we provide a safe and secure
daily fantasy sports experience that millions of U.S. consumers can
trust."
StarsDraft features a user-friendly and intuitive platform that
makes drafting your favorite athletes each day a thrill. In
combination with Amaya's extensive IT infrastructure, which manages
millions of micro-transactions every hour, and best in class
customer experience teams, StarsDraft brings fantasy sports
fanatics an unrivaled playing experience.
StarsDraft provides first time users a simplified and effortless
way to learn to play by offering a unique set of games named
Bankroll Builder. Free to enter, but with real-money prizes,
Bankroll Builder offers users the opportunity to participate in
practice sessions against a computer-generated opponent to build
skill and learn the game in a no-risk environment. Another original
feature, the Victron, which is beneficial to both new and
experienced users, allows the player to research and build a lineup
with ease by simply adjusting sliders to weight which stats are
most important to them.
StarsDraft places a unique focus on protecting the integrity of
games and the protection of player funds. First and foremost,
player account balances are securely stored in segregated player
accounts, guaranteeing that player account balances are safe.
StarsDraft will promote the passion and excitement that sports
brings to millions of fans, and will provide an environment for
them to compete with others who share the passion and knowledge of
players and teams across a variety of U.S. sports. With superior
security, innovative technology and advanced customer service,
StarsDraft will give players an unmatched DFS platform dedicated to
providing the best and safest player experience so that new, casual
and experienced users alike can truly play for the love of the
game.
To learn more about StarsDraft or to start playing DFS, please
visit StarsDraft.com.
ABOUT AMAYA
Amaya is a leading provider of technology-based solutions,
products and services in the global gaming and interactive
entertainment industries. Amaya owns gaming and related consumer
businesses and brands
including PokerStars, Full Tilt,
StarsDraft, the European Poker
Tour, PokerStars Caribbean Adventure, Latin
American Poker Tour and the Asia Pacific Poker
Tour. These brands collectively form the largest poker business
in the world, comprising online poker games and tournaments, live
poker competitions, branded poker rooms in popular casinos in major
cities around the world, and poker programming created for
television and online audiences. Amaya, through certain of these
brands, also offers non-poker gaming products, including casino,
sportsbook and daily fantasy sports.
SOURCE Amaya Inc.