2016 marketing campaign aims to draw sports
bettors to BetStars and PokerStars
ONCHAN, Isle of Man,
Dec. 18, 2015 /PRNewswire/ -
PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, announced
today its new sportsbetting brand, BetStars. BetStars will
initially be available in select jurisdictions on the domains
Betstars.com, Betstars.eu, and Betstars.uk, and on dedicated iOS
and Android applications. This is the next stage of development of
PokerStars' new sportsbook offering, which will continue to be
rolled out during 2016.
BetStars will be supported by the launch of an external customer
acquisition campaign in the first half of 2016. As part of this
marketing campaign, BetStars intends to introduce an innovative new
betting product on the platform which will distinguish the brand
from competitors.
Rafi Ashkenazi, CEO of Rational Group, said, "We're very excited
about the launch of the BetStars brand, and expect it to be one of
the most talked about sports betting sites in 2016 as it continues
to evolve with new products and features that we believe will set
us apart as a betting brand for the true sports fan. We're applying
the same dedication and passion we have for poker to sports
betting, and intend to create an authentic, world-class offering.
The BetStars brand will build on this passion and provide a safe,
trustworthy and, most importantly, exciting environment for sports
fans."
BetStars will initially offer a range of betting options across
more than 25 sports, including football, tennis and basketball, as
well as specialty offerings such as eSports and poker. More sports,
including horseracing, are intended to be added throughout 2016.
The brand will also feature a range of in-play betting options and
exclusive offers and promotions that sports bettors expect from a
world-class online sportsbook. PokerStars anticipates the
brand will expand into additional key jurisdictions throughout
2016, extending its reach to approximately half of PokerStars'
unique active poker customers.
BetStars will also offer its customers a seamless experience
between sports betting, casino and poker, with a single wallet for
all three services.
About BetStars
BetStars is a new online sports betting site from PokerStars,
the world's largest online poker room. The sports betting service
features a wide range of popular and specialist betting options,
fantastic promotions, and exclusive new products.
BetStars offers players a seamless experience between sports
betting, casino and poker, with a single wallet between all three
services. It's available online and on mobile and tablet, with
dedicated iOS and Android apps for a quick and simple betting
experience.
BetStars is owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA).
About Amaya
Amaya is a leading provider of technology-based solutions,
products and services in the global gaming and interactive
entertainment industries. Amaya owns gaming and related consumer
businesses and brands including PokerStars, Full Tilt, BetStars,
StarsDraft, the European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour and the Asia Pacific Poker
Tour. These brands have more than 97 million cumulative registered
customers globally and collectively form the largest poker business
in the world, comprising online poker games and tournaments, live
poker competitions, branded poker rooms in popular casinos in major
cities around the world, and poker programming created for
television and online audiences. Amaya, through certain of these
brands, also offers non-poker gaming products, including casino,
sportsbook and daily fantasy sports. Amaya has various gaming and
gaming-related licenses or approvals throughout the world,
including from the United Kingdom,
Italy, France, Spain, Estonia, Belgium, Denmark, Bulgaria, Greece, Ireland, Romania, the Isle of
Man, Malta, the State of
Schleswig- Holstein in
Germany, the Province of
Quebec in Canada, and the State of New Jersey in the United States.
Cautionary Note Regarding Forward Looking Statements
This news release contains forward-looking statements within the
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"intend", "could", "might", "would", "should", "believe",
"objective", "ongoing", "assumes", "goal" and similar references to
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anticipated events and trends and regulatory changes that affect
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believe that the expectations reflected in such forward-looking
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identified under the heading "Risk Factors and Uncertainties" in
Amaya's Annual Information Form for the year ended December 31, 2014 and in its Management's
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SOURCE PokerStars