MONTREAL, March 21, 2016 /CNW Telbec/ - Amaya Inc. (TSX: AYA) (NASDAQ: AYA) today announced that PokerStars.com, the world's largest poker site, has recently received RG Check accreditation from the Responsible Gambling Council (RGC). Amaya is also pleased to announce a two-year corporate sponsorship benefiting the McGill University Faculty of Education's International Centre for Youth Gambling and High Risk Behaviors. RG Check is an accreditation program based on RGC's Responsible Gambling Standards for online gambling sites. The Standards, along with 48 criteria, provide objective and independent benchmarks for the content, quality, and breadth of responsible gambling programs delivered by providers. They represent the gold standard of efforts by providers to reduce the risk of problem gambling among players.

"Congratulations on successfully attaining RG Check accreditation for PokerStars.com," said Jon Kelly, CEO of RGC. "We commend Amaya on its leadership in committing to an independent assessment of the site's responsible gambling program." 

"We are very proud that our responsible gambling practices have been recognized by one of the world's leading organizations in the field," stated Eric Hollreiser, Vice President of Corporate Communications, Amaya and PokerStars. "Our commitment to upholding the highest responsible gambling standards is deeply rooted in our culture and we will continue to dedicate resources towards further enhancing our practices and promoting an enjoyable and positive gaming experience." 

Amaya maintains robust responsible gaming practices including industry-leading age verification and strict 'Know Your Customer' procedures as well as instant and accessible self-exclusion and self-regulation tools for players who need to limit their play or who should not be playing. Amaya is equally committed to educating players on how to enjoy gaming responsibly, regularly invites independent audit and review of its responsible gambling practices, and also funds independent research around the world.

In addition to RG Check accreditation, Amaya also holds the GamCare Certification for PokerStars since 2007 and for Full Tilt since 2015. GamCare is the leading provider of information, advice, support and free counselling for the prevention and treatment of problem gambling in the UK. It offers training on social responsibility and player protection to the gambling industry, including the GamCare Certification, which recognizes the use of best practices as defined by the organization's Codes of Practice.

Amaya's sponsorship of McGill's International Centre for Youth Gambling and High Risk Behaviors has been at the forefront of leading-edge research aimed at identifying and understanding the critical factors related to youth gambling issues for the past 20 years. In addition to its many research endeavors, the Centre also provides treatment for youth experiencing gambling problems.

"This sponsorship is just part of the support that Amaya gives to gambling research around the world and marks our commitment to promoting responsible gaming practices, being good corporate citizens, and supporting our hometown," said Simon Brodeur, Senior Executive Advisor, Gaming Industry, Amaya.

About the Responsible Gambling Council

Established in 1983, RGC is an independent non-profit organization dedicated to problem gambling prevention. RGC works to reduce gambling risks by creating and delivering innovative awareness and information programs. It also promotes the adoption of improved play safeguards through best practices research and standards development.

About The Faculty of Education at McGill University

The mission of the Faculty of Education is the advancement of knowledge and its applications to the development of human potential in a variety of learning environments and over one's life span.
The Faculty values and encourages multiple perspectives and effective approaches to cultural, cognitive, informational, physical, and social dimensions of human development. It remains committed to excellence and ethical practice in teaching, scholarship and service at the local, national, and international levels.

About Amaya

Amaya is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries. Amaya owns gaming and related consumer businesses and brands including PokerStars, Full Tilt, BetStars, StarsDraft, the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour. These brands have more than 100 million cumulative registered customers globally and collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences. Amaya, through certain of these brands, also offers non-poker gaming products, including casino, sportsbook and daily fantasy sports. Amaya has various gaming and gaming-related licenses or approvals throughout the world, including from the United Kingdom, Italy, France, Spain, Estonia, Belgium, Denmark, Bulgaria, Greece, Ireland, Romania, the Isle of Man, Malta, the State of Schleswig-Holstein in Germany, the Provinces of Quebec and Ontario in Canada, and the State of New Jersey in the United States.

 

SOURCE Amaya Inc.

Copyright 2016 Canada NewsWire

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