Mexicana Airlines Improves Market Insight With Sabre Airline Solutions Analytical Systems
April 07 2004 - 9:00AM
PR Newswire (US)
Mexicana Airlines Improves Market Insight With Sabre Airline
Solutions Analytical Systems Mexicana Airlines Realizes Significant
Cost Savings Using Market Data and Analysis Systems SOUTHLAKE,
Texas, April 7 /PRNewswire/ -- Mexicana Airlines has announced
significant improvements in its ability to measure route
utilization and agency performance as a result of Sabre Airline
Solutions market data and analysis system implementations. In 2003,
Mexicana chose to replace the market data analysis products
provided by a previous vendor with the Sabre TransVision traffic
flow analyzer and the Sabre WiseVision sales expansion system to
maximize opportunities, gain market share, improve schedules and
optimize commissions disbursements to travel agencies. "Providing
employees with systems that offer more efficient ways of detecting
market trends and changes has helped Mexicana make wiser
decisions," said Sergio Allard, executive vice president sales and
marketing for Mexicana. "By using the TransVision and WiseVision
systems, we now have reliable numbers, giving our sales
representatives greater negotiation power. With these systems,
Mexicana has increased overall confidence in the business decisions
we make, and has allowed Mexicana to negotiate new commission
agreements with agencies, track their performance and greatly
increase sales representative efficiency." Airlines utilizing
TransVision and WiseVision have been able to increase overall
booking share up to 2 percent, andincrease specific market booking
share by as much as 7 percent. "We are not doing our jobs unless we
can provide airlines with bankable results," said Steve Clampett,
president of Airline Products and Services for Sabre Airline
Solutions. "With TransVision and WiseVision, airlines gain benefits
almost immediately." The WiseVision system helps Mexicana sales
representatives decrease the time required to analyze and interpret
large quantities of market data. By presenting analysis results in
multiple ways to support the sales process, the system facilitates
productivity and financial savings in the pursuit of winning
opportunities. "Our sales people are amazed by the capabilities and
amount of information provided by these tools and have noticeda
significant difference in the way that Mexicana operates now versus
when we used the previous products," said Allard. With more than
100 sales representatives, the carrier has significantly improved
efficiency by utilizing the WiseVision system's groups, structures
and templates features to save time and effort in analysis. This
provides the sales team more time to focus on their core business
of selling. Mexicana has further leveraged its market information
data tapes (MIDT) purchase with the use of the TransVision analyzer
in its network management department. The system assists with
scheduling and task planning based on traveler booking trends.
System efficiencies mean users spend less time retrieving and
compiling data and more time making business decisions. Analysis of
areas such as route performance, passenger flow and codeshare
evaluation facilitates maximized flight schedules. The system also
lets Mexicana view potential market opportunities in a variety of
ways by extracting valuable transit information from CRS and GDS
booking transactions. With this insight, the airline can analyze:
-- Transit-point passenger flows, -- Trunk route feeding, -- Onward
traffic flows, -- Time-of-day and day-of-week passenger
distribution, -- Route and airline preferences, -- Codeshare impact
on sales figures, -- Cabin and yield distribution. Through the use
of the TransVision system, Mexicana is not only able to track and
evaluate its codeshare agreements, but competitive codeshare
agreements as well. This gives the carrier a strategic advantage
during future negotiations. Mexicana also utilizes the TransVision
system to determine network utilization. This data-mining system
provides the carrier with detailed analysis of origin and
destination (O&D) data. Utilizing the in-depth travel analysis,
the airline's planning and scheduling departments can modify and
adapt flight schedules to fit traffic flow patterns. Due to the
system's ability to identify themost popular routes and transit
points, Mexicana can target the best possible departure and/or
arrival times and maximize passenger loads, while increasing
revenues and potentially expanding market share. Mexicana utilizes
both systems as Sabre eMergoWeb-enabled solutions, the Sabre
Airline Solutions' applications service provider (ASP) model.
Accessing these systems via the eMergo environment eliminates the
airline's need for costly and complicated in-house data center
infrastructure and support. Mexicana relies on Sabre Airline
Solutions for other smart technologies that provide proven,
bankable results, including products within its Sabre AirFlite
planning and scheduling suite; the Sabre Maxi-Merlin maintenance,
engineering, and inventory system; and Sabre AirServ inflight
services, another product accessed through the eMergo ASP model.
Ten other airlines from all parts of the globe currently use the
TransVision and WiseVision products. About Mexicana Mexicana de
Aviacion is Mexico's leading international airline. Its fleet is
considered to be one of the youngest in the world. It also offers
more than 52 destinations in North, Central and South America and
the Caribbean. Mexicana offers great benefits in accruing and
redeeming miles, access to Executive Lounges (Salones Ejecutivos),
wide possibility for connections and coordinated timetables in an
extensive route network. About Sabre Airline Solutions Sabre
Airline Solutions, a Sabre Holdings company, is the world's largest
provider of software products, reservations and departure control
systems and other passenger management systems, and consulting
services that help airlines simplify operations and lower costs.
Sabre Airline Solutions' proven leadership is demonstrated by the
growing number of airlines that leverage the technology and
services: More than 200 airlines worldwide use Sabre Airline
Solutions' broad portfolio of smart solutions for decision-support
tools to increase revenues and improve operations. More than 100
airlines worldwide rely on Sabre Airline Solutions for passenger
management solutions, with 15 new carriers added and nine carrier
renewals for SabreSonic Res advanced reservations in 2003. In
addition, more than 100 clients worldwide have turnedto Sabre
Airline Solutions consulting group for strategic, commercial and
operational consulting. More than 500 contracts worldwide were
signed in 2003 within Sabre Airline Solutions. Sabre Holdings
Corporation (NYSE:TSG) is a world leader in travel commerce,
retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre
Holdings is available at http://www.sabre-holdings.com/ . Sabre
Airline Solutions, the Sabre Airline Solutions logo, WiseVision,
TransVision, eMergo and SabreSonic are trademarks and/or service
marks of an affiliate of Sabre Holdings Corporation. All other
trademarks, service marks, and trade names are the property of
their respective owners. DATASOURCE: Sabre Airline Solutions
CONTACT: Kathryn Hayden of Sabre Airline Solutions,
+1-682-605-2252, or Web site: http://www.sabre-holdings.com/
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