ONCHAN, Isle of Man,
May 1, 2017 /PRNewswire/ --
Hollywood star and global comedic
sensation Kevin Hart today announced
a partnership with PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX:
AYA) brand, to promote the game of poker and introduce PokerStars,
the world's largest online poker site, to new audiences. Hart
announced the partnership in a hastily called press conference in
Monaco over the weekend during the
PokerStars Championship presented by Monte Carlo Casino®, one of
poker's most prestigious live events, which is running until
May 5.
Hart called the press conference on his Facebook late Friday
night and enlisted Team PokerStars Pro Daniel Negreanu, who is the
world's winningest poker player, to announce his plan to change the
face of poker.
"I am going to make poker fun, and working with PokerStars will
give me the poker platform I need to do this," Hart said. "I'm glad
there are all these poker pros here who I can compete with and take
their money. But the best thing about poker is that anyone can play
it, whether you're making millions like Daniel Negreanu or just sitting around the
kitchen table playing for coins."
"I'm not going to tell you yet how we're going to do it," Hart
added. "But I have some great ideas for bringing poker to the
people, while having fun."
Hart said he will leverage PokerStars marketing, live events and
his own social media channels to promote the fun and social aspects
of poker.
"We take poker seriously, because that's our business.
Kevin Hart makes everything he does
fun because that's his business," said Eric
Hollreiser, Amaya Vice
President of Corporate Communications. "Kevin is a maverick and
we're thrilled to work with him to take poker to new audiences
around the world and have a great time doing it."
Hart arrived in Monaco to take
part in the action at PokerStars Championship tournaments at the
glamorous Monte Carlo Bay Casino Hotel & Resort. He shook up
the tournament floor with his antics and banter, breaking the often
quiet and focused concentration of many of the world's best poker
players.
POKERSTARS CHAMPIONSHIP PRESENTED BY MONTE-CARLO CASINO®
PokerStars Championship presented by Monte Carlo Casino® takes
place April 25 – May 5, at the fabulous Monte Carlo Bay Casino
Hotel & Resort. Poker's best players will compete over 11 days
of high-octane competition for an expected prize pool of over €30
million. The PokerStars Championship series continues with its 2017
schedule after the winner is crowned in Monte Carlo.
Find more information about PokerStars Championship presented by
Monte-Carlo Casino® at: http://psta.rs/2fAhZwx. And for more
information about PokerStars, please visit
http://psta.rs/1JTYxS9.
For media enquiries, please
contact: press@pokerstars.com
About PokerStars
PokerStars operates the world's most popular online poker sites,
serving the global poker community. Since it launched in 2001,
PokerStars has become the first choice of players all over the
world, with more daily tournaments than anywhere else and with the
best online security. More than 165 billion hands have been dealt
on PokerStars, which is more than any other site.
PokerStars is the flagship brand of Rational Group, which is
ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA) and operates
gaming-related businesses and brands, including PokerStars,
PokerStars Casino, BetStars, Full Tilt, StarsDraft, and the
PokerStars Championship and PokerStars Festival live poker tour
brands (incorporating the European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour and the Asia Pacific Poker
Tour). Amaya, through certain subsidiaries, is licensed, approved
to offer, or offers under third party licenses or approvals, its
products and services in various jurisdictions throughout the
world, including in Europe, both
within and outside of the European Union, the Americas and
elsewhere. In particular, PokerStars is the world's most licensed
online gaming brand, holding licenses or related operating
approvals in 17 jurisdictions. PokerStars.com and PokerStars.eu
operate globally under licenses from the Isle of Man and Malta governments, respectively.
Play Responsibly! For more information on responsible
gaming please visit our website at
http://www.pokerstars.com/about/responsible-gaming/
Contact:
Rick Jennings
Step 3 for PokerStars
310.428.8575
rick@step-3.com
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SOURCE PokerStars